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Using Data Analysis and
Branding to Build Relationships

    The 2008 Annual Conference
    American Library Association




      Bonnie Thomas Ph D
               Thomas, Ph.D.
     BTS Research Consulting
     Carroll Community College
DATA IS MEANINGLESS


  WITHOUT
  CONTEXT
The Road Mapp
How To Get There
Ho Do you Build Context?
    How    o B ild Conte t?

                    What do you
                      want to
                      know?


                                        Collect
  Creating                                Data
strategies to                          necessary
 use results                           to answer
                                       questions




    Reporting out                 Analyze
      on results                   Data
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships
Using Data Analysis and Branding to Build Relationships

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Using Data Analysis and Branding to Build Relationships

  • 1. Using Data Analysis and Branding to Build Relationships The 2008 Annual Conference American Library Association Bonnie Thomas Ph D Thomas, Ph.D. BTS Research Consulting Carroll Community College
  • 2. DATA IS MEANINGLESS WITHOUT CONTEXT
  • 3. The Road Mapp How To Get There
  • 4. Ho Do you Build Context? How o B ild Conte t? What do you want to know? Collect Creating Data strategies to necessary use results to answer questions Reporting out Analyze on results Data