2008 Annual Conference American Library Association
Program: Turn Numbers into Facts: Using Data Analysis and Branding for Fundraising Success.”
Monday, June 30, 2008 from 1:30 p.m. – 3:30 p.m.
Sponsored by FRFDS
International Business Environments and Operations 16th Global Edition test b...
Using Data Analysis and Branding to Build Relationships
1. Using Data Analysis and
Branding to Build Relationships
The 2008 Annual Conference
American Library Association
Bonnie Thomas Ph D
Thomas, Ph.D.
BTS Research Consulting
Carroll Community College
4. Ho Do you Build Context?
How o B ild Conte t?
What do you
want to
know?
Collect
Creating Data
strategies to necessary
use results to answer
questions
Reporting out Analyze
on results Data