How LinkedIn Followers Boosted a Brand: The Story of Samsung Mobile Samsung Mobile launched a LinkedIn Company Page to reach passionate techies with money to spend. They partnered with LinkedIn to attract valuable followers and tailored their updates to what these followers wanted. The result? Buzz for new products and a major brand boost.

1. HOW LINKEDIN FOLLOWERS BOOSTED A BRAND:
THE STORY OF SAMSUNG MOBILE
Samsung Mobile launched a LinkedIn Company Page to reach passionate techies with money
to spend. They partnered with LinkedIn to attract valuable followers and tailored their updates
to what these followers wanted. The result? Buzz for new products and a major brand boost.
SAMSUNG MOBILE ESTABLISHED A LINKEDIN COMPANY PAGE
165K+
0
2011 2012
WHO ARE THESE FOLLOWERS?
AFFLUENT IN-MARKET INFLUENCERS UNIQUE REACH
44% have household 88% are looking for a 78% are technology 55% are only following
incomes over $100K new smartphone in decision makers in Samsung Mobile on
the next 12 months their household LinkedIn
SAMSUNG MOBILE GAVE FOLLOWERS THE CONTENT THEY WERE LOOKING FOR
SAMSUNG MOBILE ASKED
“WHAT INFORMATION DO YOU WANT TO SEE FROM US?”
New product launches 78%
Promotions/special offers 63%
RECENT UPDATES
Products and services 60% Samsung Mobile Discover Samsung Mobile, and how multitasking with GALAXY
Note II lets users perform their best in a fast-paced business environment.
How to multitask using the Samsung GALAXY Note II
Special/new info only youtube.com • with the multitaking capabilities of the GALAXY
available to Followers 46% Note II, professionals are empowered to perform their best in
today’s fast-paced business environment.
Play Video
News articles and Like (82) • Comment (15) • Share
44%
industry insights
SAMSUNG MOBILE’S FOLLOWERS ARE MORE LIKELY TO
CONSIDER, PURCHASE, AND RECOMMEND
3× more likely to consider
Samsung Mobile 2× more likely to recommend
Samsung Mobile 76% of followers feel
more up to date 51% feel closer to
Samsung Mobile
See more stories like this at marketing.linkedin.com/success-stories
Marketing Solutions Results compiled from an online survey of 303 Samsung Mobile followers on LinkedIn in May 2012