Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. David Hahn, VP Product Management at LinkedIn, provides a preview of enhancements planned for LinkedIn in 2013 and the implications they will will have for Financial Service Marketers.

1. LinkedIn Content Ecosystem
David Hahn
Vice President, Product Management
LinkedIn

2. 1 of every 3
professionals
on the planet is LinkedIn

3. Our Mission.
Connect the world’s professionals
to make them more productive and successful

4. Connect Talent with
Opportunity.

5. Inform, educate, and
inspire professionals.

6. Definitive professional
publishing platform.

7. Job seeking

8. WW Unique Visitors
74,991
33,980
29,190
26,964
23,406
24,695
source: comScore, Global Monthly Unique Visitors (March 2013)

9. WW Unique Visitors
181,152
source: comScore, Global Monthly Unique Visitors (March 2013)

10. LinkedIn's content evolution
Content marketing opportunity
Patterns of success
LinkedIn's content evolution

11. Content Evolution:
Editors are being replaced
by your network.

14. Early start-up exec
Finance exec
Relevance driven by your professional profile
VS.

15. Content Evolution:
Exclusive content is magnetic.

17. Influencers

18. Five top tips to starting
a successful business

19. The “Oh Sh**” List & 14 Other
Invaluable Financial Lessons You
Need to Know Now

20. How to Read the Week’s
Economic and Market Signals

21. The Heart of Leadership

22. Content Evolution:
Mobile is accelerating
content consumption.

25. LinkedIn's content evolution
Content marketing opportunity
Patterns of success

26. Content Marketing:
Marketing is a first class citizen

27. + Follow BlackRock • Like (12) • Comment (8) • Share • 3 days ago
BlackRock
BlackRock Investors are wondering: What happens when the Federal Reserve not only stops buying
bonds, but also starts raising interest rates and selling the bonds that they currently hold? Matt
Tucker weighs in. http://bit.ly/X7DTFS
What Happens When the Fed Goes Home? | iShares
Blog
bit.ly • I have written previously about the signs that
investors can watch for to get an idea of when interest rates
may be headed higher. One of these signs is a change in
bond purchase patterns by central banks such as the
Federal Reserve.
• Sponsored
Economy

29. Content Marketing:
Social proof. Included.

31. ShareCommentLike

32. Content Marketing:
Your customers have a lot
to contribute.

33. “In short time posting on
LinkedIn, quality of comments is
higher than anything I've seen in
12+ yrs of online journalism.”
Herb Greenberg

34. Citi: Building engaged communities
120K+ 50KTotal Members Comments per year

35. APIs powering AMEX OPEN FORUM member’s
experiences

36. LinkedIn's content evolution
Content marketing opportunity
Patterns of success

37. Make your customers more productive and successful#1
BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ
Has Gold Lost its Luster? | iShares Blog
bit.ly • Of all the investment topics I've discussed with clients, whether
to invest in gold usually elicits the most divergent opinions. As an
investment that is almost impossible to value, people's views on gold
are often more a matter of philosophy than...
Like (12) • Comment (6) • Share • 9 days ago

38. Be the editor#2
Citi Who are the most influential, iconic women in the world? In this video, Time Magazine’s Executive
Editor profiles far-reaching women in from the magazine’s 100 most Influential People in the World list
http://on.citi.us/Yc8kPt
Who Are The Most Influential Women in the World?
on.citi.us
TIME Executive Editor Radhika Jones discusses the
far-reaching influence of the iconic women on the 2013 TIME 100
list.
Like (51) • Comment (7) • Share • 3 days ago

39. Make it snackable#3

40. Value the "who""#4

41. Sallie Krawcheck
Past President of Merrill Lynch,
US Trust, Smith Barney