Your personal brand is your reputation: It is the way other people feel about you and what they believe to be true about you, based on their experiences and perceptions. Learn the importance of building personal brands in this presentation.
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Why We Build Personal Brands
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3. Opportunity Differentiation Commodity sale: Buyer chooses on price Misaligned audience and positioning www.Reputation360Book.com If we do not have adequate differentiation, the market sees us as the same, and therefore chooses based on price. If we do not focus on a target audience and opportunity, we run the risk of being looked over when opportune situations arise. Our goal is to find opportunities that align with our unique value proposition.
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