2. THE WANT-TO'S ARE OUR FUTURE
The âhave-to'sâ
The âought-to'sâ
The âwant-to'sâ
3. Define Your Brand Character
ï§ If your organization was a
person, who would it be?
ï§ Give 3 one-word adjectives
to describe her.
4.
5. TOMORROW'S MEMBERSHIP
ORGANIZATION
Have a S.E.A.T.
ï§ Service & Sell With The Latest Technology
ï§ Engage Members Without Asking Them to
Show Up
ï§ Allow Members to Choose Their Investment
ï§ Teach Members How to Talk About Us
6. SERVICE AND SELL MEMBERSHIPS
WITH THE LATEST TECHNOLOGY
ï§ Who is GoDaddy and why are they
number 1?
ï§ Gain the service advantage enjoyed
by other industries
7. ENGAGE MEMBERS
ï§ âŠ without asking them to show up!
ï§ Participation vs. Partnership
ï§ Membership does not require participation
ï§ Prevent drops due to âno time to participateâ
ï§ Health club comparison
ï§ Chamber Church Confessional
8. BUYING AND JUSTIFYING
ï§ Businesses: People BUY emotionally,
JUSTIFY intellectually
ï§ Chambers: People JOIN emotionally and
JUSTIFY upon renewal
ïș Who MUST you reach in order to be successful?
ïș Who will have the most impact over the long-
term?
9. ALLOW MEMBERS TO CHOOSE
THEIR OWN INVESTMENT
Of time, or money
ï§ Advocacy
ïș Public policy emails, public policy forums, neighborhood
associations, Executive Leadership Council, City Council Reports,
Citizen Candidates Academy, Chamber Day at the Capitol
ï§ Community Involvement
ïș Forum Luncheons, Greeters, Chamber Business Women, Salem
Area Young Professionals, Ribbon Cutting Events, CEO
Luncheons, Workforce development initiative,
Face2Face.SalemChamber.org
ï§ Marketing
ïș Business referrals, advertising on SalemChamber.org,
ChamberTV, directory listings, newsletter advertising, Try It
Local, Who Can Help, Interactive Media Maps, Connect for Lunch
10. TEACH MEMBERS HOW TO TALK
ABOUT YOU
ï§ Generate talk about your product or service
amongst peer groups
ï§ Some products/services will only be sold with
referral
ï§ Testimonials: People trust other peopleâs
opinions
ï§ If you donât tell your story, the public will
make one up about you
11. Branding:
âIf you donât tell your story,
the public will make up one
about you.â ~Eric Alper
ï§ Walmart
ï§ Tomâs Shoes
ï§ Coca-Cola
ï§ Burtâs Bees
12. YOUR MARKETING MESSAGE
The Wrong Pitch:
ï§ The chamber is a private non-profit
membership organization that works to
ensure a healthy local economy.
ï§ The chamber is a group of businesses that
share common community goals.
13. YOUR MARKETING MESSAGE
The Right Pitch:
ï§ The chamber solves common business
problems like not having enough time to
lobby the government for less red tape and
taxes.
ï§ The Chamber connects businesses to
consumers and each other, in order to help
them grow.
ï§ The Chamber helps people who are tired of
doing business out of a phone book.
15. Choose Your Pathway
ï§ Advocacy
ïș Public policy emails, public policy forums, neighborhood
associations, Executive Leadership Council, City Council Reports,
Citizen Candidates Academy, Chamber Day at the Capitol
ï§ Community Involvement
ïș Forum Luncheons, Greeters, Chamber Business Women, Salem
Area Young Professionals, Ribbon Cutting Events, CEO
Luncheons, Workforce development initiative,
Face2Face.SalemChamber.org
ï§ Marketing
ïș Business referrals, advertising on SalemChamber.org,
ChamberTV, directory listings, newsletter advertising, Try It
Local, Who Can Help, Interactive Media Maps, Connect for Lunch