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Exploring Personalized URLs Get personal with your prospects and customers. Right Message, Right Person, Right Time
Your Dynamic Marketing Solution Included Features ,[object Object]
Dynamic landing page design
Triggered email blasts
Postal tracking with IMBs
Online reporting dashboard
QR Codes,[object Object]
How PURLs Work Customer receives direct mail or email with personalized URL. Recipient then enters PURL or scans QR code to go to landing page. Landing page has special online offer only given for filling out survey/questionnaire. Your marketing becomes more PERSONABLE & TARGETED with the data you collect.
Why PURLs Work Capture Attention  Capture Responses Capture Future Opportunities
Capture Attention Pique your customers’ interest with personalized URLs printed on all of your direct mail offerings. DM Recipient’s Name Campaign URL
Capture Results Enable immediate online responses on customized personal landing pages DM Recipient’s Name  and prepopulated info

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Smb purl presentaion

  • 1. Exploring Personalized URLs Get personal with your prospects and customers. Right Message, Right Person, Right Time
  • 2.
  • 7.
  • 8. How PURLs Work Customer receives direct mail or email with personalized URL. Recipient then enters PURL or scans QR code to go to landing page. Landing page has special online offer only given for filling out survey/questionnaire. Your marketing becomes more PERSONABLE & TARGETED with the data you collect.
  • 9. Why PURLs Work Capture Attention Capture Responses Capture Future Opportunities
  • 10. Capture Attention Pique your customers’ interest with personalized URLs printed on all of your direct mail offerings. DM Recipient’s Name Campaign URL
  • 11. Capture Results Enable immediate online responses on customized personal landing pages DM Recipient’s Name and prepopulated info
  • 12. Capture Future Opportunities Track results, analyze reports, extend new offers, and pursue new leads all from our online reporting dashboard.
  • 13. Personalized Emails Send emails based on triggered events such as: Postal Delivery Confirmation (IMB) PURL Visit/Non Visit Web lead or action/inaction Benefits Multi-channel campaigns are in sync Automated multi-touch campaigns are possible Removes guesswork and eliminates manual work Increases conversion rates
  • 14. QR Codes Use QR Codes For: Delivery of PURLs Lead Generation Lead Fulfillment Customer Acquisition Surveys/Polling Scanned QR Code loads PURL landing pages
  • 15. SMB’s team of Dynamic Marketing Experts can help create, build and launch cross channel campaigns . From Concept to Completion