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Ginni Rometty
CEO, IBM
one.

Moments
Matter
Accenture
two.

Consumer
Mobility
1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group
Litmus
We sent over 1 Billion
digital messages on
Cyber Monday
Many of our retail
clients experienced
mobile open rates
exceeding 80%
three.

Brand
Personalization
Two types :

1. Guided Selling
2. EGOnomics
Guided Selling
Return Path
iGoDigital
EGOnomics
Faith Popcorn
Rebuilding the
Marketing
Leader
Keep your eye on the
company strategy.
Collaborate with peers for
the sake of the customer.
Build new models to breed
innovation.
Reorganize the customer
journey.
Data beats
OPINIONS
David Walmsley
Head of Multichannel
Marks & Spencer

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