The WP Curve content strategy. For more information on our strategy please visit: http://wpcurve.com/our-content-strategy/

1. WP Curve content strategy
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Vision
This blog is designed for entrepreneurs with an established business with customers and
revenue who are looking to increase their earnings, grow their business, better market their
product/service, and establish authority.
Values
● Transparency​ ­ We want to be honest and open in our content, we want to make sure
we are sharing real results, not selling a dream.
● Real advice​ ­ Our content is something that can be immediately used and shares
specific and actionable solutions to well­defined problems. It is not theoretical or
hypothetical.
● No fluff​ ­ ​Every sentence ​has value and is worth reading. Sentences and paragraphs
are short, concise and get to the point.
● Readability ­ ​No pop ups or other distractions from the reading experience. Large
blocks of text are broken up with helpful images, bullets and headers.
● Uniqueness​ ­ Our content is not found anywhere else and offers unique value to the
reader.
● Practicing preachers​ ­ focus on people doing interesting things right now.
Inspirations

2. ● KissMetrics
● Okdork.com
● Help Scout
● Copyblogger
● QuickSprout
● 4 Hour Blog
● Buffer
● Groove HQ
● Markmanson.net
Strategy
Build the WP Curve brand awareness with helpful and valuable content. Create content
around actionable and simple strategies and tactics to grow and market a business. Favor
problems and content centered around businesses that use wordpress and subtly promote
WP Curve in the content. Create content about how we are growing our own business.
Target Communities
● Dynamite Circle
● GrowthHackers.com
● Bootstrappers.io
● Reddit
○ startups
● Coworking spaces
● Smart Passive Income
● Chris Ducker’s audience
● 7 Day Startup Facebook Group
● Content Machine Facebook group
● Quora
○ Startup
○ Management
○ Productivity
○ Content marketing
Differentiators
● Highly practical and useful content (WordPress speed article, marketing guides etc).
● Focus on readability and a pleasant reading experience. Not spamming people for
emails.
● Highly responsive in the comments, intelligent and friendly responses beyond “thanks
for reading.”
● WP Curve transparent internal content.

3. ● Long form content (usually 2000+ words).
● Downloadable resources (spreadsheets).
● Pure content marketing.
● Input from influencers.
● Evidence and examples to support statements.
Unfair Advantages
● Dan’s authority in content marketing.
● 7 Day Startup recognition.
● Alex’s relationships in the US.
● Established and growing email list.
Current execution
Create 10 posts a month of primarily written content for the target audiences.
A large amount of content is already up on the WP Curve blog, but it is not categorized or
organized or optimized to funnel the target communities.
Content Types:
● Reviews of tools
● How­to articles with use cases
● Monthly reports
● Business case studies
● Downloadables
● Content marketing philosophy
Content Topics:
● Content marketing
● Tools and processes for business and marketing
● Conversion optimization
● Business management
● WordPress how to
● Online marketing
● Outsourcing and remote work
● Recurring revenue
● Business growth

4. Content Promotion:
The main promotion for content comes from sending out the weekly email and is followed up
by social media and posting on target social sharing sites.
Email day: Wednesday morning (USA)
Promotion documents:
Promotion procedure
Promotion template
Metrics:
Monthly recurring revenue
New customers
Website traffic
Email subscribers
Social Shares
Recurring Goals and Metrics
● 10 posts per month.
● 1 post per month with 50+ tweets.
● 5% increase in traffic and conversion per month based on 30k June baseline.
● 5% increase in email opt ins based on 650 / month in June.
● 1 co­marketing or joint venture piece of content each month.
Short Term Goals
● Identify new avenues for content promotion
○ Facebook ad promotion
○ Reddit advertising
○ Linkedin Ads
● Establish a dedicated guest writer team with a streamlined process.
Lead Magnets
Primary Opt in
Subscribe to get our latest content

5. Other opt ins
Blog conversion review
C metrics plugin
Smart top posts plugin
New here widget
Email courses