In this presentation we compared the geography, culture, and business guidelines of Switzerland and Pakistan. Knowing the culture before doing business with a differing culture will be helpful when confronted with business situations.

1. Switzerland & Pakistan
Presented By:
Krystal Aguilar
Ashley Chennault
Chiho Nakayama
Brianna Stock
Philip Wall

2. Geographic Location

3. Switzerland Geographic Location

4. Geographic Location

5. Pakistan Geographic Location

6. Cultural Facts

7. Switzerland Cultural Facts

8. Pakistan Cultural Facts
● Islamic Republic of Pakistan -
individualistic country
● “Land of the Pure” in Urdu and Persian
● Official languages - Urdu and English
● Established on August 14, 1947 in the
eastern and northwestern regions of British
India, where there was a Muslim majority
● One of the top 25% tourist destination for
its World Heritage sites
● 2nd highest rate of deforestation in the
world

9. Cultural Values

10. Switzerland Cultural Values
Hofstede’s Framework Key:
PDI - Power Distance
IDV - Individualism
MAS - Masculinity
UAI - Uncertainty Avoidance
LTO - Long Term Orientation
(Confucianism)

11. Pakistan Cultural Values
Hofstede’s Framework Key:
PDI - Power Distance
IDV - Individualism
MAS - Masculinity
UAI - Uncertainty Avoidance
LTO - Long Term Orientation
(Confucius)

12. Cultural Values Compared

13. Business Guidelines

14. Switzerland Business Guidelines
In-Person Meetings and Negotiating:
● Formal, to some almost stiff
● Value punctuality
● Direct communication
● Expect to debate
● Many different languages spoken at
once
● Strive for win-win situations

15. In-Person Meetings and Negotiating:
● Strives for punctuality
● Prefers formal meetings
● Communicates indirectly
● Greets participants in descending
order
● Aims for win-win outcomes
Pakistan Business Guidelines

16. THANK YOU
Danke ‫.شکریہ‬
(shukriya)

17. Questions
How would you approach a deadline in Switzerland?
How important is the power distance and hierarchy in
making business contracts in Pakistan?
Which country would be more similar to America in
terms of doing business with?
How do you think Pakistan would rank in long-term
orientation?

18. Resources
Switzerland Values:
Clearly cultural: Making sense of cross cultural communication. (n.d.). Retrieved from
http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/individualism/
The hofstede centre: What about switzerland?. (n.d.). Retrieved from http://geert-hofstede.com/switzerland.html
World business culture: Switzerland. (n.d.). Retrieved from http://www.worldbusinessculture.com/Swiss-Business-
Style.html
Pakistan Cultural Values & Business Guidelines:
"Culture Crossing." Culture Crossing. N.p., n.d. Web. 17 Sept. 2013.
<http://www.culturecrossing.net/basics_business_student_details.php?Id=8>.
Kwintessential. N.p., n.d. Web. 17 Sept. 2013. <www.kwintessential.co.uk/resources/global-etiquette/pakistan.html>.
Pakistan Geography:
Chaudhry, D. Q.-u.-Z. (2007). Director General. Islamabad: Pakistan Meteorological Department. Retrieved from
http://www.pmd.gov.pk/SeismicReport_PMD.pdf
CIA. (n.d.). Map of Pakistan. Retrieved September 10, 2013, from https://www.cia.gov/library/publications/the-world-
factbook/geos/pk.html
CIA. (n.d.). The World Factbook. Retrieved from Central Intelligence Agency:
https://www.cia.gov/library/publications/the-world-factbook/geos/
Dam. (n.d.). Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Tarbela_Dam
National Geographic Atlas of the World, Eighth Edition. (n.d.). Pakistan Facts. Retrieved from National Geographic:
http://travel.nationalgeographic.com/travel/countries/pakistan-facts/Tarbela