#Winning at Twitter Chats by @KristiKellogg

#Winning at Twitter Chats
By Kristi Kellogg, Content Writer & Community Manager @ Bruce Clay, Inc.

@KristiKellogg
 Content Writer and Community Manager at Bruce Clay, Inc. | Journalist
 Southern California newspapers, magazines, all over the Internet and in books like
“The Media Relations Guidebook 2014” and “Content Marketing Strategies for
Professionals”
 Twitter & Instagram: @KristiKellogg
 LinkedIn: https://www.linkedin.com/in/kristikellogg
#Winning at Twitter Chats — @KristiKellogg, Content Writer & Community Manager @BruceClayInc

@BruceClayInc
 International digital marketing firm specializing in SEO, PPC, content marketing,
social media marketing and design.
 Established in 1996.
 Fortune 500|5000 List for seven consecutive years (!).
 Call 1 (800) 517-1900 for a free consultation on any digital marketing concern.
 Save $300 on training with this code: SocialMediaWeek

How many
characters are in a
tweet?

What has been
proven to always
improve a tweet’s
engagement?

What’s the ideal
amount of hashtags
in a tweet?

When was Twitter
founded?

Who has the highest
Klout score in the
audience?

Follow @KristiKellogg
on Twitter for another
chance to win!

Sharing
Your
Content
Sharing
Others
Content
Promoted
Tweets (Ads)
Customer
Service
Conversations
Influencer
Outreach
Twitter Chats

What is a Twitter Chat?
A Twitter chat (also referred to as a Tweet chat) is real-time
conversation conducted via tweets – each Twitter chat has
its own hashtag which bands the conversation together.
There are Twitter chats on every subject you can imagine,
from business, marketing, SEO and LinkedIn to fashion,
mommy blogging, food service and fitness.

#B2BChat
#AppChat
#BlogChat
#ContentChat
#TechTalk
#PPCChat
#JournChat
#AdChat
#BrandChat

#YALitChat
#GreenRoofChat (“green roofing”)
#HayTalk (“a discussion on hay and forage issues”)
#SalonSpaChat
#CoffeeChat
#VLLChat (“celebrating Latina lifestyle bloggers”)
#ChinaChat (“business in China”)
#FundChat (“nonprofit fundraising and marketing”)

Twitter Chat Schedule | TweetReports.com

What’s the benefit of a Twitter Chat?
Relationships
Education
Thought Leadership
Staying Top of Mind
New Clients, Customers and Fans
Increased Following
Increased Engagement

Increased Engagement: @KristiKellogg

Increased Engagement: @BruceClayInc

Twitter Chat Etiquette #Twittiquette
DO:
 Use TweetDeck. Add a column for the Twitter chat’s hashtag and then follow along.
 Keep it “light, bright and polite” - @JoshOchs
 Use numbers when answering questions.
 Use the hashtag.
 Use pictures when applicable.
 Favorite and retweet good answers!
 Follow smart Twitter chatters.
 Prepare tweets ahead of time if you know the topic.
 Promote the chat on your social networks prior to the chat.

DON’T:
 Don’t retweet the question.
 Be afraid to be funny!
 Don’t engage with trolls.
 Forget to say thank you to the host!
 Write a novel. It should take ONE tweet to answer a question – two AT MOST. In which
case, begin your tweet as follows: “(1/2) A1: This is my long answer …”

DON’T:
 Write a novel. It
should take ONE
tweet to answer a
question – two AT
MOST.

Hosting a Twitter Chat
BRAINSTORM
 What assets do I want to promote?
 Is this topic relevant to the users participating?
 Are the questions at the appropriate level?
 What actionable items can users walk away with after participating in this conversation?
 Has this topic been covered recently?
 What experts can I invite to participate in this conversation?

Be Prepared
 Promote your Twitter Chat
(with hashtag) at least a
week in advance! Here’s
an example of an image
we used at Bruce Clay, Inc.
to promote #SEOchat.

Be Prepared
 Prepare your questions ahead of time.
 Make sure the questions fit the allotted 140 characters, with the hashtag.
 If possible, have more than one person manning your brand’s social account. One person,
for example, can ask the questions and share thoughts while another person retweets,
favorites, and responds to others’ answers. If that’s not possible … drink a bunch of coffee
and make it happen. #NoExcuses

Show Time
 If you can, include
pictures. This will call
attention to your question
tweets, which sometimes
get lost in the flurry of
tweets coming through.
You can use the same
picture for each question
tweet, in fact.

Turning Twitter Chats into Content #Evergreen
Any content marketing worth their weight in social shares will tell you that curating content is
necessary. Get more mileage out of a Twitter chat by turning it into a blog post! You can
make the blog post read like a transcript, or divide it by topics and just relay key takeaways.
Tools:
 Topsy #free
 TweetReports #FreeTrial
 TweetDeck Collections #Free

Thank You for Coming!
 For articles from me and my awesome colleagues, visit BruceClay.com/blog. The blog is
updated several times a week with guides, how-to’s and tips on all things digital
marketing, including social media.
 Put your Twitter chat skills to practice and join us each Thursday at 10 a.m. PT.
@BruceClayInc and @KristiKellogg are always at #SEOchat.
 To connect with me about anything, the easiest way to talk to me is on Twitter … because
I’m always there  Otherwise, email me at KristiAnnKellogg@gmail.com.

#Winning at Twitter Chats by @KristiKellogg

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#Winning at Twitter Chats by @KristiKellogg