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LIBRARY
TRANSFORMATION ON A
BUDGET
STRATFORD PUBLIC LIBRARY
2
TODAY’S AGENDA
Overview of SPL Staff
reorganization
Service changes results Discussions
Library
renovations
3
About SPL
• 1903 Carnegie Library
• 32,000 population
• 8,761 active card holders
• 355,541 annual circulation
• 84,354 items in physical
collection
• 171,058 visitors in 2016
• 12,472 net sq ft / 17,202 gross
sq ft over 3 floors
• 35 employees (15 FT, 20PT)
4
Strategic plan 2013-2018
Provide Leadership in
establishing a community
technology commons
Address facility needsLaunch a re-branding
campaign
Create a Culture of
ContinuousImprovement &
Community Collaboration
5
OUR approach
To improve the
building
To develop staff
and improve the
customer
experience
To redevelop
services so that
they resonated
with the public
New Mantra…
It’s all an experiment!
Space reorganization
2012
No Money…
Main Floor – aka Adult floor
• dated
• lots of barriers
• inaccessible
• overburdened shelves
• cluttered
• little area for seating
• people came… and left
No Money…
Before
After
19
OUR GAME PLAN
Step 1
measure
Step 2
staff buy in
Step 3
weed
Step 4
do it yourself!
One Weekend that made
a HUGE difference
• Weeded 15,000 items
• Moved 30,000 items
• Rearranged shelving
• Reshelved 30,000 items
• Put it all back together again
17
hours
33
Food $ 350
Dump Fees $ 250
Truck Rental & Gas $ 435
Supplies (mallets & rags) $ 75
Steel Reimbursement $ -200
$ 910.00
FINAL PRICE
Let’s do it again!
Before
After
41
OUR GAME PLAN
Step 1
measure
Step 2
staff buy in
Step 3
weed
Step 4
do it yourself!
One morning that made
a HUGE difference
• Moved 23,700 items
• Rearranged shelving
• Reshelved 23,700 items
• Put it all back together again
6
hours
57
Food $ 50
Paint $ 244
Drywall $ 432
Junk Removal $ 316
Supplies (mallets & rags) $ 0
$ 1,042.00
FINAL PRICE
58
And then Winnifred
Henderson happened
Furniture notes
• Buy the best your budget allows – you want it to last!
• Go beyond the library market
• Buy washable – especially in
children’s area
• Prices are not always as posted
(and look for coupon codes!)
• Factor in shipping
• Remove the ugly
Rearranging made a
HUGE difference
• Teamwork
• Sense of ownership
• Built trust
• Built community
• Immediate results!
• People now come and stay
2016
Staff reorganization
67
A few things were going on
• Stable staff composition
• Irregular performance reviews
• Very small training budget
Why the need?
68
Our budget conscious process
What we did
• New organizational structure
• Task reassignment process
• Workflow changes
• Customer service standards
• SOLS competencies
69
Professional development
We liked disliked
• Individual executive coaching
• SOLS APLL program
• SOLS Competencies
• Webinars
• Sharing positive stories
• Plasticity
• Staff led workgroups
(without manager present)
• Group leadership training
70
YOUR TURN!
BUILDING TRAINING SERVICES
What PD do you offer
a resistant employee?
How do you create
quiet space in an
open layout?
How do you make the
switch to ARPs?
COFFEE?
Service changes
Service =
Collections
Public
Service &
Programming
Access
74
Community engagement methods
• Counting Opinions (650 respondents)
• Visioning Event “Our Library Tomorrow”
(October 2011)
• Focus Groups (14 consultations)
• Staff Feedback
Ripe for change
75
Ripe for change
Clearly, there is room for improvement to be
made, given that 42% (of 1,174) comments
made express some form of dissatisfaction
with the Library by patrons.
.
“
”
Laura Dent, Consultant
No Money…
Standards is the
Magic word
78
Access
I have difficulty walking and
find the Stratford library has to be
the most difficult public building to
access… not to mention the
lack of parking.
“
”
A library clearly trying to offer
current services in a building that
cannot support them properly.
It must be horrible to access this
building if you are handicapped.
“
”
79
Access
My only complaint is that it is not open
on Monday mornings or on Sundays during the
summer. I think it should be open during those
times as well. But other than that, it is great
library with a very helpful and friendly staff.
Thanks!!!
“
”
No Money…
81
1.PHYSICAL REORGANIZATION
2.EXTENDED HOURS
WE RESPONDED
3. STAFF REORGANIZATION
82
Sundays Open Year
Round
$ 10,000
Monday Mornings $ 0
$ 10,000
FINAL PRICE
Public Service &
Programming
Patrons indicate that some
of the staff could be
friendlier.
“
”
Laura Dent, Consultant
84
Public Service
Staff is not very friendly. Very
seldom greeted when checking out
books. Sometimes there is no
spoken communication at all.
“
”
The feelings I get from each
of these interactions is that we are a
burden they don’t want and they wish
we would just go and use the steps
and stop bothering them.
“
”
85
Public Service
It seems like there's a lot
of tension at SPL, not a relaxing
place for patrons to be for that reason
and because of the lack of space and
cramped quarters and limited
selection.
“
”
The staff talk too loud in
the library, and patrons follow suit.
Staff should demonstrate and enforce
library decorum:
quiet for all, peaceful contemplation,
reflection, and study.
“
”
86
Public Service
Excellent, helpful staff.“ ”
I feel the staff do a Herculean job
under the circumstances.
“
”
87
Developed Standards
Response
• Patrons are our first priority
• Issues = inconsistent
behaviours & no clear goals
for frontline activities
• Standards clearly describe the
outcome desired as well as
the model behaviours
expected
88
Standards
Developed by the NEW service teams with strong manager involvement,
directing discussion & results
Based on:
• Best practices alongside our experiences
• SOLS Core Competencies
• Subject to Administrative team approval for consistency
• Adopted by ALL not just professionals
• Training!
Response
89
Customer Service Standards
• Welcoming Introductions
• Welcoming Interactions
• New Membership Orientation
Response
90
Reader’s Advisory Standards
• RA Basics
• RA Conversations
• RA Appeal Factors
• RA Genres
• RA Annotations
• RA Tools
Response
91
Search Standards
• Coming in 2017
We Responded: How
92
EDGE assessment &
Benchmarks
• Creation of Core Tech
Competencies for all Staff
• Technology Plan to meet
Benchmarks
RESPONSE
www.libraryedge.org
93
Every Child Ready
to Reads (ALA)
• Focus on Talking, Singing,
Reading, Writing, Playing
• Children’s programming
• Children’s space design
response
Talk
Write
Sing
Read
Play
94
Outcome based
planning & evaluation
response
95
Every Child Ready to
Read documents
$ 100
Brain Power $ 0
$ 100
FINAL PRICE
Collections
97
Counting Opinions: Service 2011
0 5 10 15 20 25 30 35 40 45 50
Library Collection
Online Tools
ILLO
General Satisfaction
Ease of Service Use
Wait Times
Collection
Kids Programs
Fines
Rerserves
Positive Negative
98
Collections
Teen books should be organized
better, they need more space. Also,
I would enjoy if you had more
magazines, and if you displayed the
movies better and the CDs better.
“
”
New Releases are limited.
More DVDs please!
“
”
99
Collections
My frustration with the facilities is
tempered by the on-line services. I
can browse at home and then try to
visit during slower times to ensure I
can find parking.
“
”
Love the e-books and look
forward to watching the
collection grow.
“
”
100
Collections
Staff member X does a terrific job
every month bringing in book club
sets for us.
“
”
Some items have a long
waiting list e.g. literary prize
contestants, best sellers.
“
”
101
Reorganization of Physical
Space
• Weeding, Weeding, Weeding
• Emphasize popular collections
• Adding display shelves in stacks
• CKI Room & dedicated staff =
efficient turnaround
• Intra & ILLO Items
Response
102
Auto release plan
• Saves time!
• Get items faster
• Allows staff to focus on more
important tasks
Response
103
Collection Standards
• Not a repository for dusty old books
• Every item must earn its keep
• PCIN Catalogue & ILLO complement
holdings
• More $$ shifted to high demand
collections
• Written standards coming in 2017
We Responded: How
104
Brain & Person Power $ 0
Collection
Rearrangement
$ 0
ARP $ 0
$ 0
FINAL PRICE
105
Access, Public Service &
Programming
We liked disliked
• Easy wins (eg. Book Clubs)
• Flexibility in Schedules
• Standards
• Outcomes captured & shared
• Time shifting webinars
• ARPs
• Staff led workgroups
(without manager present)
• OPLA Readers Advisory
Group Core Competencies &
Toolkit
Impact & outcomes
Was it worth it?
108
Customer service satisfaction scores….
2015 over 2012
It’s working!
109
Positive Press!
110
Foot Traffic going up!
120,000
140,000
160,000
180,000
2014 2015 2016
19%
Increase!
111
Web usage is up!
24%

12%

48.6%

webpage visits
over 2014
website visits
over 2014
individual users
over 2014
112
Children’s Program attendance
increase in
2015 over 2014
113
Circulation…
Experiment is working!
115
Thank you!
stratford.library.on.ca @splibrary #StratfordPL
Slides: goo.gl/c8rzhh
JuliaMerritt
CEO
jmerritt@stratfordcanada.ca
WendyHicks
Deputy Director
whicks@stratfordcanada.ca
KristaRobinson
Systems Librarian
krobinson@stratfordcanada.ca

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Library Transformation on a Budget

  • 2. 2 TODAY’S AGENDA Overview of SPL Staff reorganization Service changes results Discussions Library renovations
  • 3. 3 About SPL • 1903 Carnegie Library • 32,000 population • 8,761 active card holders • 355,541 annual circulation • 84,354 items in physical collection • 171,058 visitors in 2016 • 12,472 net sq ft / 17,202 gross sq ft over 3 floors • 35 employees (15 FT, 20PT)
  • 4. 4 Strategic plan 2013-2018 Provide Leadership in establishing a community technology commons Address facility needsLaunch a re-branding campaign Create a Culture of ContinuousImprovement & Community Collaboration
  • 5. 5 OUR approach To improve the building To develop staff and improve the customer experience To redevelop services so that they resonated with the public
  • 6. New Mantra… It’s all an experiment!
  • 8.
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  • 10. 2012
  • 12. Main Floor – aka Adult floor • dated • lots of barriers • inaccessible • overburdened shelves • cluttered • little area for seating • people came… and left
  • 15. After
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  • 19. 19 OUR GAME PLAN Step 1 measure Step 2 staff buy in Step 3 weed Step 4 do it yourself!
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  • 32. One Weekend that made a HUGE difference • Weeded 15,000 items • Moved 30,000 items • Rearranged shelving • Reshelved 30,000 items • Put it all back together again 17 hours
  • 33. 33 Food $ 350 Dump Fees $ 250 Truck Rental & Gas $ 435 Supplies (mallets & rags) $ 75 Steel Reimbursement $ -200 $ 910.00 FINAL PRICE
  • 34. Let’s do it again!
  • 36. After
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  • 40. 41 OUR GAME PLAN Step 1 measure Step 2 staff buy in Step 3 weed Step 4 do it yourself!
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  • 55. One morning that made a HUGE difference • Moved 23,700 items • Rearranged shelving • Reshelved 23,700 items • Put it all back together again 6 hours
  • 56. 57 Food $ 50 Paint $ 244 Drywall $ 432 Junk Removal $ 316 Supplies (mallets & rags) $ 0 $ 1,042.00 FINAL PRICE
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  • 61. Furniture notes • Buy the best your budget allows – you want it to last! • Go beyond the library market • Buy washable – especially in children’s area • Prices are not always as posted (and look for coupon codes!) • Factor in shipping • Remove the ugly
  • 62. Rearranging made a HUGE difference • Teamwork • Sense of ownership • Built trust • Built community • Immediate results! • People now come and stay
  • 63. 2016
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  • 66. 67 A few things were going on • Stable staff composition • Irregular performance reviews • Very small training budget Why the need?
  • 67. 68 Our budget conscious process What we did • New organizational structure • Task reassignment process • Workflow changes • Customer service standards • SOLS competencies
  • 68. 69 Professional development We liked disliked • Individual executive coaching • SOLS APLL program • SOLS Competencies • Webinars • Sharing positive stories • Plasticity • Staff led workgroups (without manager present) • Group leadership training
  • 69. 70 YOUR TURN! BUILDING TRAINING SERVICES What PD do you offer a resistant employee? How do you create quiet space in an open layout? How do you make the switch to ARPs?
  • 73. 74 Community engagement methods • Counting Opinions (650 respondents) • Visioning Event “Our Library Tomorrow” (October 2011) • Focus Groups (14 consultations) • Staff Feedback Ripe for change
  • 74. 75 Ripe for change Clearly, there is room for improvement to be made, given that 42% (of 1,174) comments made express some form of dissatisfaction with the Library by patrons. . “ ” Laura Dent, Consultant
  • 77. 78 Access I have difficulty walking and find the Stratford library has to be the most difficult public building to access… not to mention the lack of parking. “ ” A library clearly trying to offer current services in a building that cannot support them properly. It must be horrible to access this building if you are handicapped. “ ”
  • 78. 79 Access My only complaint is that it is not open on Monday mornings or on Sundays during the summer. I think it should be open during those times as well. But other than that, it is great library with a very helpful and friendly staff. Thanks!!! “ ”
  • 80. 81 1.PHYSICAL REORGANIZATION 2.EXTENDED HOURS WE RESPONDED 3. STAFF REORGANIZATION
  • 81. 82 Sundays Open Year Round $ 10,000 Monday Mornings $ 0 $ 10,000 FINAL PRICE
  • 82. Public Service & Programming Patrons indicate that some of the staff could be friendlier. “ ” Laura Dent, Consultant
  • 83. 84 Public Service Staff is not very friendly. Very seldom greeted when checking out books. Sometimes there is no spoken communication at all. “ ” The feelings I get from each of these interactions is that we are a burden they don’t want and they wish we would just go and use the steps and stop bothering them. “ ”
  • 84. 85 Public Service It seems like there's a lot of tension at SPL, not a relaxing place for patrons to be for that reason and because of the lack of space and cramped quarters and limited selection. “ ” The staff talk too loud in the library, and patrons follow suit. Staff should demonstrate and enforce library decorum: quiet for all, peaceful contemplation, reflection, and study. “ ”
  • 85. 86 Public Service Excellent, helpful staff.“ ” I feel the staff do a Herculean job under the circumstances. “ ”
  • 86. 87 Developed Standards Response • Patrons are our first priority • Issues = inconsistent behaviours & no clear goals for frontline activities • Standards clearly describe the outcome desired as well as the model behaviours expected
  • 87. 88 Standards Developed by the NEW service teams with strong manager involvement, directing discussion & results Based on: • Best practices alongside our experiences • SOLS Core Competencies • Subject to Administrative team approval for consistency • Adopted by ALL not just professionals • Training! Response
  • 88. 89 Customer Service Standards • Welcoming Introductions • Welcoming Interactions • New Membership Orientation Response
  • 89. 90 Reader’s Advisory Standards • RA Basics • RA Conversations • RA Appeal Factors • RA Genres • RA Annotations • RA Tools Response
  • 90. 91 Search Standards • Coming in 2017 We Responded: How
  • 91. 92 EDGE assessment & Benchmarks • Creation of Core Tech Competencies for all Staff • Technology Plan to meet Benchmarks RESPONSE www.libraryedge.org
  • 92. 93 Every Child Ready to Reads (ALA) • Focus on Talking, Singing, Reading, Writing, Playing • Children’s programming • Children’s space design response Talk Write Sing Read Play
  • 93. 94 Outcome based planning & evaluation response
  • 94. 95 Every Child Ready to Read documents $ 100 Brain Power $ 0 $ 100 FINAL PRICE
  • 96. 97 Counting Opinions: Service 2011 0 5 10 15 20 25 30 35 40 45 50 Library Collection Online Tools ILLO General Satisfaction Ease of Service Use Wait Times Collection Kids Programs Fines Rerserves Positive Negative
  • 97. 98 Collections Teen books should be organized better, they need more space. Also, I would enjoy if you had more magazines, and if you displayed the movies better and the CDs better. “ ” New Releases are limited. More DVDs please! “ ”
  • 98. 99 Collections My frustration with the facilities is tempered by the on-line services. I can browse at home and then try to visit during slower times to ensure I can find parking. “ ” Love the e-books and look forward to watching the collection grow. “ ”
  • 99. 100 Collections Staff member X does a terrific job every month bringing in book club sets for us. “ ” Some items have a long waiting list e.g. literary prize contestants, best sellers. “ ”
  • 100. 101 Reorganization of Physical Space • Weeding, Weeding, Weeding • Emphasize popular collections • Adding display shelves in stacks • CKI Room & dedicated staff = efficient turnaround • Intra & ILLO Items Response
  • 101. 102 Auto release plan • Saves time! • Get items faster • Allows staff to focus on more important tasks Response
  • 102. 103 Collection Standards • Not a repository for dusty old books • Every item must earn its keep • PCIN Catalogue & ILLO complement holdings • More $$ shifted to high demand collections • Written standards coming in 2017 We Responded: How
  • 103. 104 Brain & Person Power $ 0 Collection Rearrangement $ 0 ARP $ 0 $ 0 FINAL PRICE
  • 104. 105 Access, Public Service & Programming We liked disliked • Easy wins (eg. Book Clubs) • Flexibility in Schedules • Standards • Outcomes captured & shared • Time shifting webinars • ARPs • Staff led workgroups (without manager present) • OPLA Readers Advisory Group Core Competencies & Toolkit
  • 106. Was it worth it?
  • 107. 108 Customer service satisfaction scores…. 2015 over 2012 It’s working!
  • 109. 110 Foot Traffic going up! 120,000 140,000 160,000 180,000 2014 2015 2016 19% Increase!
  • 110. 111 Web usage is up! 24%  12%  48.6%  webpage visits over 2014 website visits over 2014 individual users over 2014
  • 114. 115 Thank you! stratford.library.on.ca @splibrary #StratfordPL Slides: goo.gl/c8rzhh JuliaMerritt CEO jmerritt@stratfordcanada.ca WendyHicks Deputy Director whicks@stratfordcanada.ca KristaRobinson Systems Librarian krobinson@stratfordcanada.ca