In her talk from SMX London, Anna Lewis examines why you should use remarketing to entice customers back and improve conversions. With lots of practical examples you will learn the best ways to use remarketing as well as top tips on tracking users. There's also a free dashboard which you can use right away to make tracking easier. For more information on what we do visit http://www.koozai.com.

1. Anna Lewis
@Koozai_Anna
READY, AIM, FIRE…
THEN RETARGET!
SMX LONDON – MAY 2013

2. INTRODUCTION

3.  How to get started
 Free dashboard
 Useable tips
 Great ideas
TODAY’S TAKEAWAYS

4. WHY REMARKETING?
Source: Criteo

5. Google AdWords
Remarketing
Average CPC: £0.40 ($0.62)
Average CTR: 0.18%
Source: Periscopix

6. REMARKETING
EXAMPLES

8. GETTING
STARTED
+ GET
AROUND
DATA
LOSS

9. USING
ANALYTICS & ADWORDS

10. Add
remarketing
code
Update
Privacy
Policy
Agree to
Terms of
Service
Link
accounts
Create lists
to gather
people
Build
targeted
campaigns
SET-UP STEPS

11. SIMPLE CODE EDIT

13. SIMPLE CODE FIX
http://andrescholten.net/google-analytics-retargeting-for-adwords-and-adblock-software/

14. LISTS

15. IDEAS
Spend level
Seasonal
Locations
Abandonment
Device
Technology
Cross sell
Email readers
Rewards
Social fans
Researchers

16. THE RESEARCHERS
Visit Duration > 10 Minutes

17. LEFT BASKET
Left basket 10+ days ago

18. Call to Action
Clear Information
Tempting Offers
Brand Colours
Animation
Relevant to User
AD CONTENT
USPs Eye Catching Images

20. OPTIMISING

21. OPTIMISATION TIPS

22. OPTIMISATION TIPS

23. MEASURING
FREE
DASH
BOARD!

24. FREE DASHBOARD

25. Who Does
Google Think I
Am?
http://www.google.com/ads/preferences/

26. HAPPY TRACKING!
anna.lewis@koozai.com
0845 453 1234
@Koozai_Anna

27. IMAGE SOURCES
AND REFERENCES
Images:
 Baby (slide 24) © Clint Scholz - iStockPhoto
 Chips (slide 3) © Africa Studio - Fotolia.com
References:
 Slide 4: http://www.criteo.com/sites/default/files/success
_stories/documents/cs_consumer_electronics.pdf
 Slide 5: http://www.periscopix.co.uk/blog/latest-2011-google-display-
network-benchmarks/
 Slide 13: http://andrescholten.net/google-analytics-retargeting-for-
adwords-and-adblock-software/