Mobile presents a huge opportunity for banks to better engage with existing customers, to win new customers and to increase revenue through mobile payments and mobile commerce capabilities.

1. MOBILE BANKING
THE NEXT GEN APPROACH
MOBILE BANKING - THE NEXT GEN APPROACH

2. MOBILE BANKING - THE NEXT GEN APPROACH
REDUCE COST
!
CREATE STRONGER CUSTOMER RELATIONSHIPS
!
INCREASE REACTIVITY TIME
!
PROVIDE INNOVATION, UTILITY & GREAT UX
!
PROVIDE MORE CONNECTED BANKING &
PAYMENT SERVICES
“Mobile has opened the
door to re-assert
relationships with
consumers.”
WHY INVEST IN MOBILE?

3. !
Behaviours are changing as consumers are becoming
more comfortable and dependent on the web and
mobile devices.
BEHAVIOUR
MOBILE BANKING - THE NEXT GEN APPROACH

4. !
Consumers are looking for simplicity, availability, real-
time insight, contextual engagement and the ability to
leverage social networks.
NEEDS
MOBILE BANKING - THE NEXT GEN APPROACH

5. !
Consumers expect far greater transparency with the
type of personalization they receive as they interact
with other industries.
EXPECTATIONS
MOBILE BANKING - THE NEXT GEN APPROACH

6. HIGHLY INFORMED
!
EXPECTING A GREAT EXPERIENCE
!
RELIANT ON REVIEWS, SOCIAL MEDIA
!
BANKING ONLINE 24/7
“It is essential to have
an outstanding
usability and excellent
user interface.”
CONSUMERS ARE:
MOBILE BANKING - THE NEXT GEN APPROACH

7. 34% of Canadians expect to be
conducting their banking using
mobile devices in the near future.
MOBILE BANKING - THE NEXT GEN APPROACH

8. 91% of Canadians said they prefer to
do banking at a time that is
convenient.
MOBILE BANKING - THE NEXT GEN APPROACH

9. 77% are happy to avoid travelling
to the branch.
MOBILE BANKING - THE NEXT GEN APPROACH

10. MOBILE BANKING - THE NEXT GEN APPROACH
WHAT DOES THIS MEAN?

11. !
Banks that fail to develop mobile banking technology
risk losing their retail payment systems due to digital
disruption by more savvy competitors.
MOBILE BANKING - THE NEXT GEN APPROACH

12. !
When it comes to applications for financial utility,
consumers are looking for features that will save time,
energy and effort -- paired with a consistent and
repeatable UI/UX.
MOBILE BANKING - THE NEXT GEN APPROACH

13. !
Such as every day banking transactions, including
checking balances, monthly statements, EMT &
Account transfers and bill payments.
FOCUS ON UTILITY & VALUE
MOBILE BANKING - THE NEXT GEN APPROACH

14. !
Mobile banking features also help banks make inroads
with younger consumers, who may be banking for the
first time and could become lifelong customers.
!
MOBILE BANKING - THE NEXT GEN APPROACH
FOCUS ON UTILITY & VALUE

15. !
Find ways for customers to do things better, or create
an entirely new experience.
DIFFERENTIATE
MOBILE BANKING - THE NEXT GEN APPROACH

16. !
A mobile-optimized strategy will also enable FIs to
capitalize on new revenue-generating opportunities in
mobile payments and commerce.
MOBILE BANKING - THE NEXT GEN APPROACH
UNCOVER NEW REVENUE
OPPORTUNITIES

17. DRIVING MOBILE ADOPTION
MOBILE BANKING - THE NEXT GEN APPROACH

18. 1. ALWAYS LISTEN TO
CUSTOMER NEEDS
2. HELP CUSTOMERS
ACHIEVE THEIR GOALS
4. CHOOSE
TECHNOLOGIES
CAREFULLY
3. INTEGRATE MOBILE
BANKING INTO AN OMNI
CHANNEL STRATEGY
5. USE EDUCATION
AND SECURITY
GUARANTEES
MOBILE BANKING - THE NEXT GEN APPROACH

19. SUMMARY
!
Mobile presents a huge opportunity for banks to better
engage with existing customers, to win new customers
and to increase revenue through mobile payments and
mobile commerce capabilities.
MOBILE BANKING - THE NEXT GEN APPROACH

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CONTACT US!
MOBILE BANKING - THE NEXT GEN APPROACH