This is a presentation I developed for student leaders at Curry College to help them get a handle on "getting the word out" about the organizations and events they assist in promoting on campus.

1. SPREADING
*
THE
*
WORD!!
*
Marketing Your Club or Event
Kirk Hazlett, APR, Fellow PRSA
Associate Professor of Communication/Public Relations
Twitter: @kirkhazlett / LinkedIn: kirkhazlett / Facebook: Kirk Hazlett
Blog: kirkhazlett.com

2. Okay…
You’ve got a great club or a
really exciting event…and
you want to get the word out.
How do you make it happen??

3. Publicity!!

4. NOT SO FAST!!!!!

5. Branding
CC

6. Who are you?
or
What is your event?

7. What do you want people
to know and remember
about your club or event?
What’s your “message”?

8. Three Simple Guidelines…
Make it short.
Make it simple.
Make it personal.

9. “We are THE organization
for YOU if you’re interested
in…”

10. “What’s it like to be in
charge of public relations
for the US Navy?
Rear Admiral Vic Beck will
talk about his experience
in the Mideast and around
the world…”

11. You’ve got your message.
Now what???

12. Publicizing

13. You have an amazing
variety of choices here at
Curry College for spreading
the word including…

14. Curry TV - CC8

15. Also…
►Partner
with other clubs on
campus to promote your club
or your event.
►Ask
your professors to let
you make an announcement in
class.
►Talk
to your classmates…
your friends…anyone!

16. Not everything works for
every activity or event…
Start broad and narrow
down as you go along.

17. Timing

18. When is too early??
When is too late??

19. CLUBS
Recruiting/promoting
your
club
should
be
for
a
year-long effort…it should
never stop.

20. CLUBS
Start recruiting/promoting
at the beginning of the
semester when everyone
is back on campus and
back into “school mode.”

21. EVENTS
►Scheduling
►Timeline

22. EVENTS
Start with yourself…
►How far ahead do you like
to hear about an event?
►How often do you want to
be reminded??
Use that as a guideline…

23. ACTION
One word…DELEGATE!
You can’t do it all yourself.