Falcon Invoice Discounting: Empowering Your Business Growth
Comparative study of consumer behavior
1. Comparative Study Of Consumer
Behavior
SUBMITTED TO: MS. AYESHA AMAN SUBMITTED BY: MAIRA SALEH
2. Contents
Introduction of Brands
Questionnaire
Demographics of Respondents
Learnings and Conclusion
3.
4. Introduction of Brands
Chocolate Chip
Bisconni started its journey in 2002 with the
philosophy of producing biscuits which meet
international standards of quality and food
safety.
Bisconni entered the Pakistani biscuit market
with its chocolate filled cookie Cocomo.
Currently, Bisconni is the market leader in
Pakistan in the cookies and wafers
categories
Chocolicious
Peek Freans is the name of a former biscuit
making company based in Bermondsey,
London, which is now a global brand of
biscuits.
5. Questionnaire
Do you prefer to buy a biscuit of any brand?
Why you prefer eating biscuits?
Which type of biscuits do you like?
Which brand biscuit you like to eat?
Why you like to eat your favorite brand biscuit?
Would you eat biscuit as a mid-morning snack?
6. Demographics Of Respondent
Respondent 1: Respondent 3:
Name: Taimor Name: Mohammad Salman
Age: 19 Age: 21
Gender: Male Gender: Male
Occupation: Student Occupation: Student & Teacher
Respondent 2: Respondent 4:
Name: Umer Name: Samrah
Age: 21 Age: 20
Gender: Male Gender: Female
Occupation: Student Occupation: Student
