2. Idealized Influence
• A role model in innovation and
entrepreneurship
• Admired and respected worldwide by
generations
• Changed consumer behaviors with the
innovative products
3. Inspirational Motivation
• A vision that changes the world in terms of
technology advances
• Speeches are highly inspirational
“…much of what I stumbled into by following my curiosity and
intuition turned out to be priceless later on.”
Steve Jobs
4. Intellectual Stimulation
• Listened to ideas and suggestions from followers:
“top 100” retreat
• Encouraged and stimulated generations to be
creative and innovative
5. Individualized Consideration
• Recruited and put people in the right roles to
best advantage of strengths
• Had high expectations for his team members
• Pushed people to think outside the box to
create products that fit his model
