The Philippines is an undiscovered adventure, located in the fastest growing region in the world. It has over 7,100 islands and a population of over 100 million, mostly under 30 years old. The Philippines has a large English-speaking population and ranks high for mobile and internet penetration. It also has a growing middle class and economy. While cash still dominates transactions, the use of credit cards, banking, and e-commerce is increasing. The Philippines has a strong local tech sector and startups are receiving backing from foreign investors due to the large addressable market of young, mobile-first consumers willing to experiment.

1. THE PHILIPPINESONE OF THE GREAT UNDISCOVERED
ADVENTURES OF THE WORLD
Photo courtesy of TravelTrilogy.com

2. We are at the center of the fastest growing region in the world.

3. 7107I s l a n d s
Photo courtesy of TravelTrilogy.com

4. 101MP o p u l a t i o n

5. 60%< Age of 30

6. Filipinos WorldwideA Diaspora of

7. Areas
*CAPITAL*Capital = 1 Million

8. 3 10of the World’s Best Beaches
OUT
OF
Photo courtesy of ElNidoResorts.com Source: CNN, Condé Nast

9. Sources: Pearson Global English, Business English Index & http://static.globalenglish.com/files/GlobEng_BEIreport%202013_EN_A4_FINAL.pdf
WE SPEAK ENGLISH

10. MIDDLE CLASS VS. TOTAL POPULATION
Source: Estimates for the size of PH middle class range from 20% to 25% of total population.
http://adb.org/sites/default/files/pub/2010/economics-wp217.pdf http://www.ovcrd.upd.edu.ph/wp-
content/uploads/2013/02/OVCRD-PPT-SOLAIR2.pdf

11. 52%of the Population is on the Internet

12. 101%Mobile Penetration
Photo courtesy of jto.s3.amazonaws.com/

13. 50%Smartphone Penetration by 2015
Photo courtesy of s.yimg.com

14. 88%of all Mobile Internet users are under 35

15. TWO TELCO ENVIRONMENT…
LTE Capable
Population
Coverage98%&

16. t
16…AND IT’S A PREPAID MARKET
Prepaid Subscribers Postpaid Subscribers

17. DownloadSpeed(Mbps)
0
5
10
15
20
25
Australia Italy Brazil HK Denmark Canada Sweden S. Korea UK France Germany Mexico Russia Japan USA Philippines
5.3
6.5
11.9
12.4
12.9
13.6
17.317.3
18.6
19.219.3
20.1
2121
22.2
24.5
WIRELESS SPEED IN THE PHILIPPINES
Source: OpenSignal

18. LOCAL PHONE BRANDS ARE STRONG
Source: IDC Asia/Pacific Quarterly Mobile Phone Tracker, February 2015
Rank Vendor 2014 Market Share
1 Cherry Mobile 21.9%
2 Samsung 13.3%
3 MyPhone 11.2%
4 Lenovo 6.5%
5 Torque 4.8%
Others 42.3%
Philippines’ Smartphone Shipments 2014
LOCAL
BRANDS

19. GOOGLE’S ANDROID IS DOMINATING THE MOBILE MARKET
60% 22%>
Sources: IDC, Statcounter

20. Facebook
We are Social.
Twitter
97% / 81%

21. FASTEST GROWING ECONOMY IN ASIA… ahead of the rest of SEA
AnnualGDPGrowth
Rate
5%
5.75%
6.5%
7.25%
8%
2012 2013 2014 2015
6.4%
6.1%
7.2%
6.8%
Source: Worldbank

22. Photo courtesy of rter.info
Credit Card Penetration
Cash is King.
Banked
5% 20%

23. THE CURRENT ROSTER OF STARTUP ROCKSTARS …

24. …BUT THE NEXT GENERATION IS GETTING READY!

25. FOREIGN INVESTORS BACKING LOCAL STARTUPS

26. LARGE
ADDRESSABLE
MARKET
YOUNG MOBILE 1ST
WITH
DISPOSABLE
INCOME
LOVE TO EXPERIMENT

27. If Everything Fails:
We’ve got MANNY PACQUIAO.
We are fighters.
We are unafraid to fight the big battles!

28. 28
This deck was prepared by the Kickstart team for the Philippines’
Market Expansion track at the TechInAsia Singapore 2015
conference.
Special thanks to Hannah Javelosa for the design & graphics and
team Peekawoo for granting us the rights to use some of their
images.
Should you have any questions, feel free to send us an email to
info@kickstart.ph .