This is a project I completed for my Project & Portfolio I class at Full Sail University on October 16, 2022.

1. PERSONAL BRAND EXPLORATION
Kevin De Jesus
Project & Portfolio I: Week 1
Oct 5, 2022

2. My name is Kevin De Jesus. I was born and raised
in Houston, Texas. My family is all from Puerto
Rico, so I obtained a lot of culture from them. I
love all sectors of entertainment , especially
sports and video games. This is why I have a
high competitive spirit, and love working as a
team. I am an easygoing person, but I do
whatever I need to do to reach my goal.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Digital Marketing Specialist
• Marketing associate
• Marketing manager
BRAND ARCHETYPE – My brand
archetype is The “Hero”, which
means my brand will have
motivational aspects and a positive,
uplifting theme to always get up
and do good for yourself/the world.
Digital Marketing for Sports businesses
Picture Relevant
to Your Industry
Goes Here

4. Sports Marketing professionals
TARGET AUDIENCE
Daniel Ayers
Outreach Plan:
• To prepare to speak with Daniel, I will do research on
7league and what exactly they do, and their plan for
future hires.
• To make my initial contact with Daniel, I will reach out
to him via Twitter messages. (@yodaniel)
• I will follow up with Daniel within this week.
PROFILE
PICTURE VP Digital Transformation at
7League
Diego Valdes
Outreach Plan:
• I will research the current state of sports in Barcelona,
and prepare to ask about how it is different to market
sports in Spain, as opposed to in the US.
• I will initially reach out to Diego via Twitter messages.
(@DiegoValdesBCN)
• I plan to follow up with Diego by the start of next week.
PROFILE
PICTURE Founder & CEO at Sports
Business Institute Barcelona
Neil Horowitz
Outreach Plan:
• To prepare for this conversation, I will find some of the
tweets he has made about sports marketing campaigns,
and be ready to ask about each one and what he really
liked about them.
• I will initially reach out to Neil via Twitter messages.
(@njh287)
• I will follow up with Neil by the end of next week
PROFILE
PICTURE Marketing/Content at
Greenfly

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Have 5 connections in the industry within a month
‣ Make at least 1 connection per week, + 1 extra
Mid Term: (YEAR)
• Find an entry level job in marketing within 6 months
‣ Search every day for available jobs, use
connections to help find opportunities. Send in
resumé to at least 1 company per week
Long Term: (YEAR)
• Find a comfortable job and living within 8 years
‣ Make over $60,000 per year.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Communication skills Novice / Adept / Expert
Innovative creativity Novice / Adept / Expert
Graphic Design
SOFT
HARD
Novice / Adept / Expert
SEO Novice / Adept / Expert
Familiarity with digital trends and
technology
Novice / Adept / Expert
Novice / Adept / Expert
Ability to work with a team

7. I help Sports Businesses do Marketing by
Implementing my own marketing strategies
and using uplifting, positive messages in
campaigns.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Touchpoint Marketing (Selling Samples)
• Petco Employee (Customer service
experience)
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2023)
Volunteer work:
• Habitats for Humanity, 2015-2017
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Asia McMillan
Industry Experience:
• Having spent over 11 years in the
marketing industry, Asia has had
the opportunity to work for the
NFL, WNBPA, and more
Education:
• Full Sail University- Sports Marketing 2016-2018
• Georgetown University School of Continuing Studies-
Master of Professional Studies, Sports Industry
Management
Leadership Experience:
• President and CEO- BeyondFour Foundation Inc.
• Marketing and Communication Manager- Quest, Inc.
Skills and Proficiencies:
• Consulting and design services
• Market evaluation
• Microsoft Office
Kevin De Jesus
Overall Online Presence:
• Asia has many connections and a great LinkedIn profile.
She is also active on other social media, and seems to
have a good grasp and understanding of her online
presence.
• Grade: Superior, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Touchpoint Marketing
Education:
• High School Degree
• Entertainment Business, B.S., Full Sail University
Leadership Experience:
• Managing products and marketing demonstrations
(Touchpoint)
Skills and Proficiencies:
• Presentation skills – Sample marketing
• Customer services – Retail jobs
• Teamwork- School athlete
Overall Online Presence:
• Kevin’s overall online presence needs work. Not many
connections within the industry, besides some family
members. Needs a more polished LinkedIn account, as
well as some content on other sites.
• Grade: Poor, 45 out of 100

10. COMPETITION
Nicole Carlson
Industry Experience:
• Talent Acquisition Specialist (1.5 years)
Education:
• University of Central Florida- Bachelors of Science in
Business Administration, Integrated Business
Noteworthy Experience:
• Technology Talent Acquisition Specialist- Andiamo
Partners
• Talent Acquisition Specialist- Visa
Skills and Proficiencies:
• Customer service
• Team building
• leadership
Kevin De Jesus
Overall Online Presence:
• Nicole has a great LinkedIn profile, with many good
comments about her. She has recommendations that
speak on how easy she is to work with, as well as her
leadership skills. She is also active on other platforms,
and is continuing to build on her early online presence.
• Grade: Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Touchpoint Marketing (2 years)
Education:
• High School Degree
• Entertainment Business, B.S., Full Sail University
Leadership Experience:
• Managing products and marketing demonstrations
(Touchpoint)
Skills and Proficiencies:
• Presentation skills – Sample marketing
• Customer services – Retail jobs
• Teamwork- School athlete
Overall Online Presence:
• Kevin’s overall online presence needs work. Not many
connections within the industry, besides some family
members. Needs a more polished LinkedIn account, as
well as some content on other sites.
• Grade: Poor, 45 out of 100

11. BRAND POSITION
For Sports Businesses who need help marketing
their brand, I provide extra-engaging content that
will motivate and uplift the consumer, and create
an identity that is positive for the company
because that is what I have evaluated as one of
the best ways to grow a relationship between the
consumer and a sports business.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sportel Rendez-Vous Miami
‣ May 9-10 | Miami, FL
• Tampa Digital Marketing, Media and Advertising Conference
‣ April 21-22 | Tampa, FL
• DigiMarCon Florida
‣ June 22-23 | Miami, FL
Digital Marketing
• Primary Content: The type of content I will make is potentially
athletic, motivational positive content that will lure customers
to the company.
• Primary Tools: I will use Twitter often to promote content and
engage with others and customers, as well as create graphics
and content for advertisements on other websites
• Website: I will use my site to create a name for myself in this
industry, as well as make a theme and emphasize my brand
archetype so that I have an identity in this industry.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that is somebody who was
interested in sports, and then made a career out of it.
I just want to have somebody that was in the same
position as me, with passion for what they do and a
good understanding of sports and the market for
Formal Education
• Entertainment Business, B.S., Full Sail University
Technical Skills
• Improve at Keynote- Keynote, by January of 2023
• Improve graphic design capabilities – Adobe
photoshop, other tools as well by June 2023
• Improve at Microsoft Excel- Microsoft Excel, by October
2023
Soft Skills
• Learn better Spanish so that I am completely bilingual-
DuoLingo, by December 2023
• Leadershipand managing skills- coaching children in
basketball by March 2023
• Written communication- learning proper email
etiquette and professional writing , August 2023

14. Kevin De Jesus
You know Poor marketing strategies? Well, what I do is use my ideologies
and understanding of the current sports consumer to make sure the
consumer is engaged with the brand’s advertising. In fact, I have many
advertising slogans and pieces in the works already, that match the current
and future direction of sports entertainment.
Picture of You
Goes Here

15. REFERENCES
International Sports Market & Summit - SPORTEL
Rendez-vous. (n.d.). Retrieved October 5, 2022, from
https://www.sportelamerica.com/
Tampa Digital Marketing Conference · April 21 - 22,
2022. (2021, October 7). Tampa Digital Marketing,
Media and Advertising Conference |. Retrieved
October 5, 2022, from
https://digimarcontampa.com/
https://assets.entrepreneur.com/content/3x2/2000/201908201
85239-GettyImages-985550942.jpeg
https://77million.com/wp-content/uploads/2021/09/77million-
sept-blog-image-1-1-1.jpg
Asia McMillan LinkedIn. (n.d.).
https://www.linkedin.com/in/asiamcmillan/details/ski
lls/
Nicole Carlson LinkedIn. (n.d.).
https://www.linkedin.com/in/nicole-carlson/