1. Public Sector
Consulting
Building capability together
Capability & Capacity Building New Market Entry
Leadership Development Technology Solutions
O S T L I N G O’ S U L L I V A N

2. About us
Technology to support recruitment, career
management and employee engagement.
Advanced leadership coaching and mental toughness
programmes.
What makes us different is the leadership experience of
the Optimize Now Partnership. Each partner has led
successful corporate businesses at executive level and
taken this experience to develop a rich expertise within
their own business. We know how to motivate and
develop high performing teams, develop innovative and
culturally transferable solutions and maximise return on
investment.
But most importantly, we care about maximising the
potential of people. As the name implies, we want to
optimise all of these individual business skills and
capabilities to offer a broader service to our clients. We
believe that together we are stronger and can make
measurable and sustainable differences to the
organisations we work with.
We are also committed to sharing and transferring the
extensive learning and experience that we have gathered,
including our knowledge of global best practice in terms
of what works and why, in pursuit of these goals.
So whether you are a private sector, public sector or
voluntary sector business looking to make a step change
in performance, change your business focus or enter a
new market, we can help your people to make the
difference and equip them to meet the global challenges
of tomorrow.
We are truly passionate about our
services, so please contact us if
you would like to know more.
Kevin Browne
Managing Director
E-mail: info@optimize-now.co.uk Phone: +44 7557748365 www.optimize-now.co.uk
I would like to introduce Optimize Now, a business that
brings together a number of specialist consultancies
delivering a range of positive outcomes for organisations,
underpinned by the same ethos and goals. Our mission is
to build capability and capacity in organisations to make a
real difference to themselves, their families, communities
and nations.
What we offer is based on proven methodologies across
multiple sectors and in different countries, such as UK,
Poland, Spain, Australia, New Zealand and the Middle East.
Working with our customers we deliver results within three
key disciplines:
Capacity Building: leadership development, skills
transfer, coaching, employee engagement.
Business Development: market analysis, new market
entry, product launch, building sales pipelines,
enhancing customer relationships.
BusinessTransformation: vision and strategy development,
performance turnaround, organisational change.
With a broad range of strategic leadership and operational
delivery experience the Optimize Now business partners
bring specialist knowledge and skills in the following areas:
Public sector transformation: helping national and local
governments to establish policy and translate this
through appropriate procurement and delivery
frameworks.
Design and delivery of employability, apprenticeship
and work based learning programmes.
Bidding, contracting and new business mobilisation.
Private sector engagement with government
commissioning through employer focused solutions.
To build capability into individuals,
teams and organisations to make a
real difference to themselves, their
families, communities and nations.
To transform existing
organisations from where
they are to where they
want to be.
To demonstrate clearly
measurable return on
investment (ROI) in
everything we do.
We do this by connecting smaller specialist consultancies, sharing proven global practices and advice to
offer innovative solutions founded on demonstrable delivery not just management theory.
Build Transform Demonstrate
Building capability together
Six unique businesses, one clear mission

3. The Optimize Partnership
Six unique businesses, one quality brand
What we offer our clients
Strong history in operational
delivery (core USP)
Global knowledge and experience
in a range of consultancy sectors
A track record of building high
performing indigenous teams in
different markets/sectors and
commercial businesses
Success delivered through proven
quality & continuous improvement
frameworks
A digital technology partner with
international expertise of
delivering leading careers
management and outplacement
solutions
Proven recruitment, assessment
and training approaches to enable
the right people, in the right roles
in the right businesses
Ethical and passionate people
with committed to delivering
“real”return on investment (ROI)
solutions for their clients
E-mail: info@optimize-now.co.uk Phone: +44 7557748365 www.optimize-now.co.uk
Optimize Now is led by Kevin Browne, an experienced CEO with a 20-year track record of successfully working with governments,
employers and local people to establish new businesses in new markets. With a legacy of building high performing leadership teams
from indigenous populations across UK, Europe, Australia and Middle East, Kevin is now developing an exciting partnership with the
following Optimize Now businesses:
Workpays led by Helen Richardson who has been an MD of large corporate businesses such as JHP Training and has
been successfully delivering apprenticeship solutions in the UK for the last 10 years. Also, instrumental in the design of
the IEP qualification for the employment and skills industry in the UK.
www.workpays.co.uk
Public Sector Consulting a European public sector transformation specialist with over 15 years helping central
government, municipalities and not for profit organisations. They design and implement human capital projects,
innovative management models and provide advisory services for increasing citizen involvement.
AMPW led by Andy Whitehead, a qualified executive coach with a breadth of leadership experience across a range of
sectors in the UK and Middle East. With effective coaching and mental toughness at its heart, AMPW help leaders to
fulfil their potential and has successfully worked with senior teams and high profile leaders in local government,
industry and the voluntary sector.
www.ampw.co.uk
Think Straight Consulting led by Mike Sixsmith, a business development specialist, with over 20 years’international
experience in the recruitment, employability and skills sector. Mike helps business improve sales performance and
growth by creating competitive differentiation and providing bespoke tools for sales teams.
www.thinkstraightconsulting.co.uk
Ostling & O’Sullivan led by David O’Sullivan & Julian Ostling with over 20 years of experience in providing evidence
based solutions in New Zealand, Australia, the UK and the Middle East. They analyse operating processes and systems
against business objectives, identifying where these could be better aligned to build the capabilities required to
succeed; and producing the evidence you need to evaluate and demonstrate your success.
www.ostlingosullivan.com
Abintegro led by Tony & David Heard who provide engaging online technology & e-learning content for career
management & transition. Used by hundreds of academic institutions, careers firms and businesses of all shapes and
sizes to support the employability and career development needs of people in Europe, Middle East, America and Australia.
www.abintegro.com

4. The Optimize Journey
Six unique businesses, one integrated approach
Where is your business now, where does it want to be?
Fire Fighting
Orderly
Innovating
Game
Changing “Greatness is not a
functionof circumstance.
Greatness, it turns out,
is largely a matter of
conscious choice, and
discipline.”
Jim Collins,
author of ‘Good to Great’
Leadership PeopleCulture Organisational
Design
Change
Management
Building high
performing teams of
individual leaders
that drive urgency
and direction, that are
resilient and mentally
tough
Establishing clear
succession plans for
future leaders based
on core skills and
market needs
Ensuring middle
managers
understand, translate
and embrace the
business strategy
Company culture
enables and
accelerates strategic
objectives
Employee
engagement is
designed and
nurtured to secure
increased
commitment and
effort
Customers are valued,
understood and
actively managed
Structure and
resourcing reflect
business priorities and
maximise ROI
Limiting tiers between
senior leadership and
frontline through
broaderspansofcontrol
thatsupportcollaborative
team working
Decision making &
accountability
devolvedtoappropriate
levelandenabled
Individual capabilities
are matched to clearly
specifiedjobrequirements
The brand resonates
with the employees
and attracts external
talent to join the
company
HR is recognised and
used as a strategic
partner
Business critical roles
and people are well
managed/rewarded
Robust and
disciplined change
procedure in place
Application of a
continuous forward
looking approach to
change & markets
Technology is used as
an enabler and
multiplier in service
delivery
If your business has the desire to change we have the people, discipline, methods and
experience to enable this with you.
All businesses sit somewhere along the business continuum of‘firefighting’(those struggling to perform and grow) to‘game changing’
(the world’s market leaders). To help businesses move along the continuum, we focus on building capability around five essential
constructs that drive high performance:
E-mail: info@optimize-now.co.uk Phone: +44 7557748365 www.optimize-now.co.uk

5. “Think Straight’s most recent work in Saudi Arabia involved scoping a completely
new market with complex cultural requirements. They brought a very systematic
and practical approach in producing a high quality analysis and a suite of focused
business recommendations, and then were able to develop these to full proposals
that led to commercial sales in the market.”
Director of Emerging Markets at Ingeus Deloitte.
“We are delighted with the impact of the Employment Related Services programme
being delivered by Workpays. In the first month we have seen our job outcomes
increase seven-fold which is a real positive for the team and of course, our
customers. The programme has raised our performance levels and has exceeded our
expectations and has certainly justified our investment.”
Director of Employment - Advance Housing and Support Ltd
“The AMPW Coach very skilfully provided Directors with a sounding
board for strategic decision making and, during a time of significant
change, supported the development of key leaders.”
Local Authority Chief Executive
“Bank of Ireland and Harmonics selected Abintegro Gateway as the
Career Portal for the My Career Best initiative, which is providing in excess of 14,000
staff with best practice career development support. Gateway is a core part of My
Career Best and provides a customisable platform which has been designed to meet
the career needs of staff across the Bank. We are delighted with the rollout and are
looking to develop the Portal even further over the coming months to provide our staff
with best-in-class career support.”
Head of HR, Retail Banking
“We have contracted with Think Straight Consulting over the last 2 years, initially
considerably adding to our bid and then when we were successful for the last 12 months
helping establish the new strategic direction of the company. We could not have
achieved what we have done if it weren’t for the pivotal role thatThink Straight played”
Privatisation of UK Probation Service
Strategic
leadership
development
What our clients say
New market
development
E-mail: info@optimize-now.co.uk Phone: +44 7557748365 www.optimize-now.co.uk
Six unique businesses, one customer focus
Developing
people
through
technology
Public Sector
Transformation
Customer
focused
performance
improvement

6. GOOD
BETTER
How to contact us:
E-mail:
Phone:
Website:
@@
Building capability together
info@optimize-now.co.uk
+44 7557748365
www.optimize-now.co.uk