7 Ways to improve your sales conversion processes

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What's the point of getting traffic to your web properties if you're losing a high percentage of these visitors as they go through your sales process? Improving your website's sales process clickthrough rates by as little as 5% can improve your money-in-the-pocket by 50% Yes, large visitor counts are good for the ego. However, large numbers of buyers are even better for your ROI or ROE (return on effort)..

Business Technologie

SEVEN Ways to Improve your
Sales Conversion Process
OR... How to increase your existing
website sales by (at least) 5%!
www.desktopmarketingsystems.com

Kenneth Doyle www.desktopmarketingsystems.com

2. Find Out why you Lose Sales!
 Flowchart your existing process
 Insert Google Analytics into your site
 Identify the sales path to track
 Run a short campaign through PPC
 Identify where your prospects leave

www.desktopmarketingsystems.com

Kenneth Doyle www.desktopmarketingsystems.com

3. Test - Run the Granny Test
 Ask your Granny to buy from PPC
 Watch where it works for her
 Watch where she gets lost in process
 Make changes to your process
 Make notes on your flowchart

www.desktopmarketingsystems.com

Kenneth Doyle www.desktopmarketingsystems.com

4. Tweak - The 3 click test
 Three clicks to conversion (optimum)
 How many clicks do you now have?
 Reduce your ‘jump through hoops’
 Reduce clicks in sales process to 3
 Focus on fluidity and EASE of use

www.desktopmarketingsystems.com

Kenneth Doyle www.desktopmarketingsystems.com

5. Tweak – Measure EASE of use
 Keep ONE signup process only
 Eliminate many ‘jump through hoops’
 Is your sales process linear ?
 Is your sales process ‘KISS’?
 Is your sales process honest?

www.desktopmarketingsystems.com

Kenneth Doyle www.desktopmarketingsystems.com

6. Tweak – Measure small to BIG!
 For NEW clients small ($) is good
 For existing client big doesn’t matter
 Focus on small sales for new clients
 Upgrade (backend) to big sales later
 Focus on relationship building first

www.desktopmarketingsystems.com

Kenneth Doyle www.desktopmarketingsystems.com

7. Tweak your sales processes
 Refer to flowchart notes
 Identify weak links in process
 Re-run short PPC campaign
 Re-run the Granny test again
 Repeat 2-6 until conversion is 5%

www.desktopmarketingsystems.com

Kenneth Doyle www.desktopmarketingsystems.com

8. Repeat to continually improve
 Flowchart your existing process
 Insert Google Analytics into your site
 Identify the sales path to track
 Run a short campaign through PPC
 Identify where your prospects leave

Analyse – Test – Tweak – Analyse – Test - Tweak
www.desktopmarketingsystems.com

Kenneth Doyle www.desktopmarketingsystems.com

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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7 Ways to improve your sales conversion processes

1. SEVEN Ways to Improve your Sales Conversion Process OR... How to increase your existing website sales by (at least) 5%! www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com

2. 2. Find Out why you Lose Sales!  Flowchart your existing process  Insert Google Analytics into your site  Identify the sales path to track  Run a short campaign through PPC  Identify where your prospects leave www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com

3. 3. Test - Run the Granny Test  Ask your Granny to buy from PPC  Watch where it works for her  Watch where she gets lost in process  Make changes to your process  Make notes on your flowchart www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com

4. 4. Tweak - The 3 click test  Three clicks to conversion (optimum)  How many clicks do you now have?  Reduce your ‘jump through hoops’  Reduce clicks in sales process to 3  Focus on fluidity and EASE of use www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com

5. 5. Tweak – Measure EASE of use  Keep ONE signup process only  Eliminate many ‘jump through hoops’  Is your sales process linear ?  Is your sales process ‘KISS’?  Is your sales process honest? www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com

6. 6. Tweak – Measure small to BIG!  For NEW clients small ($) is good  For existing client big doesn’t matter  Focus on small sales for new clients  Upgrade (backend) to big sales later  Focus on relationship building first www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com

7. 7. Tweak your sales processes  Refer to flowchart notes  Identify weak links in process  Re-run short PPC campaign  Re-run the Granny test again  Repeat 2-6 until conversion is 5% www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com

8. 8. Repeat to continually improve  Flowchart your existing process  Insert Google Analytics into your site  Identify the sales path to track  Run a short campaign through PPC  Identify where your prospects leave Analyse – Test – Tweak – Analyse – Test - Tweak www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com