2. CONTENT
I N T R O D U C T I O N
P R O D U C T S
G E O G R A P H I C C OV E R A G E
S U C C E S S A N D A C H I E V E M E N T S
C O M P E T I T I V E A N A LY S I S
S WOT A N A LY S I S
S U G G E S T I O N S
2
3. 3
INTRODUCTION
Apple Inc., formerly Apple Computer, Inc., American
manufacturer of personal computers, smartphones,
tablet computers, computer peripherals, and computer
software. It was the first successful personal computer
company and the popularizer of the graphical user
interface. Headquarters are located in Cupertino,
California.
3
4. PRODUCTS (HARDWARE)
4
• iPad
• iPod (Classic, Nano, shuffle, touch)
• iPhone
• Apple TV
• Apple Watch
• Mac (iMac, MacBook, MacBook Air,
MacBook Pro, Mini)
6. GEOGRAPHIC COVERAGE
6
2015 2016 2017 2018 2019 2020
Americas 93.8 86.6 96.6 112 116.9 124.5
Europe 50.3 49.8 36.8 62.4 60.2 68.6
China 58.7 48.5 51.6 51.9 43.6 40.3
Japan 15.7 16.9 15.3 21.7 21.5 21.4
Asia Pacific 15 13.6 44.1 17.4 17.8 19.6
Apple revenue by region
Apple has always been most successful in the US, its home country. While revenues have increased in
all regions, Americas is responsible for 45 percent of all revenue generation and approximately 40
percent of that is from the United States alone. (Note: Values are $bn.)
7. SUCCESS & ACHIEVEMENTS
7
Steve Jobs - a brand unto himself
As the co-founder of one of the world's most
successful companies, his is one of the most
recognized names in the world of tech.
He put Apple at the forefront of the personal
computing revolution, and was behind a suite of
revolutionary, highly desirable products from the iPod
to the iPad.
But he was also recognized as one of the modern
world's first auteur chief executives and became a
brand unto himself.
8. SUCCESS & ACHIEVEMENTS
8
The iPhone - a revolution
Launched in 2007, the impact the iPhone has had on
modern mobile communication is unmatched, and
unquestionable.
Almost 1.4 million iPhones were sold in the first year
they were on the market. Competitors such as Nokia
and Blackberry, which had dominated the mobile
phone market, were quickly knocked out.
While Apple recently dropped to third place in the
battle of the world's biggest smartphone makers,
behind South Korea's Samsung and China's Huawei, its
iPhones are still clocking strong demand worldwide.
9. SUCCESS & ACHIEVEMENTS
9
Apple services - and brand loyalty
Think iTunes or Apple Music, the App Store, iCloud
and Apple Pay.
These are just some of the things that make up
Apple's services business - and they're regarded as the
firm's most important and fastest-growing drivers of
revenue.
• Apple's market value hits $1 trillion
• iPhone demand boosts Apple profits
• State firm hosts Apple's data in China
10. COMPETITIVE ANALYSIS
10
Who are the main competitors of Apple in the
smartphone market?
Apple is the second largest smartphone company in
the world. iPhone is one of its main products.
However, it faces a number of powerful competitors
in the global smartphone markets. According to Stat
Counter (2021), its global market share is 26.91% and
its main competitors and their global market shares
are as follows:
Samsung: 29.14%
Xiaomi: 10.02%
Huawei: 09.83%
Oppo: 5.02%
11. COMPETITIVE ANALYSIS
11
Who are the main competitors of Apple in the
personal computer market?
Personal computer market is highly competitive and constantly
changing due to technological innovations and the rapid changes
in consumers’ taste. Apple’s market share in the global personal
computer market is 8.2% which makes it the 4th largest in the
world. Its global market share has indeed increased slightly in
the last few years. Apple’s main competitors in this global
personal computer market are as follows:
Lenovo:24.9%
HP : 21.2%
Dell: 16.2%
Asus: 6%
Acer: 5.9%
12. COMPETITIVE ANALYSIS
12
Top Apple Competitors
• Samsung
• Dell
• HP
• Lenovo
• Sony
• Asus
• Microsoft
• Google
• Huawei
• Oppo
• Xiaomi
13. 13
Your Coffee Shop
S.W.O.T ANALYSIS
STRENGTH
• ONE OF THE OLDEST
HARDWARE MANUFACTURER
• HIGH QUALITY PRODUCT
• EASY TO CARRY PRODUCTS
• HUGE CONSUMER BASE LOYAL
TO APPLE
WEAKNESS
• HIGH PRICED PRODUCTS.
• LIMITED ADVERTISEMENT &
PROMOTIONS
• INCOMPATIBLITY WITH OTHER
SOFTWARE.
• ALLEGATION OF TRACKING
OPPOURTUNITY
• CONSISTENT CUSTOMER
GROWTH
• FLEXIBLITY TO ITS USERS
• UTILIZING ARTIFICIAL
INTELIGENCE.
• EXPANSIVE DISTRIBUTION
NETWORK
THREATS
• INCREASING COMPETITION
• MARKET PENETRATION
• TECHNOLOGY CHANGES AT A
RAPID RATE
• PRODUCT SUBSTITITION
14. 14
SUGGESTIONS
M A I N TA I N I N G I N OVAT I O N S
It is important for Apple to maintain its design thinking and product
innovation in order to stay ahead in a competitive and rapidly changing
technology industry. Apple must understand that changes in
technologies, consumer demands, and demographics have resulted in
new demands and diverse expectations. Thus, the company must
maintain innovation and design thinking in all its products and
services.
F O C U S O N L I F ES T Y L E B R A N D I N G
Apple has successfully developed a differentiated lifestyle brand and
must continue to build on this foundation.
CO N T I N U E T H E E X PA N S I O N O F A P P L E
S TO R E
The stores represents an important source of revenue for Apple and
serve as an interactive advertisement for the Apple brand.
14
15. THANK YOU
S AYA K M A J U M D E R
s a y a k . m a j u m d e r @ g m a i l . c o m
