IABC Converge 21 Day 2 - Roundtables #1 Cultural diversity, sensitivity & inclusion in business communication (Day 2) Wednesday, 21st April 5.35 - 6.05 PM AEST Collaborate Stream Table & Floor Number: T20, Floor 1 https://iabcconverge.com/speaker/kazuko-kotaki/

1. Kazuko Kotaki
Deputy Director
IT Business Development and PR Research
Institute at Kyodo Public Relations
kazuko.kotaki@kyodo-pr.co.jp
Copyright © 2021 Kazuko Kotaki All rights reserved.
Cultural Diversity,
Sensitivity, and Inclusion

2. Max 15 min. agenda setting
for a 15 min. discussion!
2

3. A veteran PR consultant with passion for technology and innovation.
An interviewer, speaker, author, promoter of sustainability, diversity & inclusion.
Kazuko Kotaki
https://www.ipra.org/news/itle/golden-rules-
for-success-in-japan/
https://aria.nikkei.com/atcl/column/19/073000121/
020500005/?i_cid=nbparia_sied_pol_oyalist
http://www.globalcommunicators.com/kyo
do-public-relations-blog.htm
Deputy Director
IT Business Development and PR Research Institute
Kyodo Public Relations
3

4. ● Founded in 1964 and just celebrated its 57th anniversary as a top PR agency brand, based in Tokyo.
● Retained by over 200 Japanese and multinational clients, running over 5,000 PR projects per year.
Kyodo PR – Trusted PR Firm in Japan
Major independent PR firm
with locations around the world
Asia
Ruder Finn (Singapore HQ, Hong Kong, New Deli,
Beijing, Shanghai, Guangzhou) / Go Communications
(Malaysia HQ, Thailand, Indonesia, Vietnam,
Cambodia, Singapore) / Grape PR (South Korea) /
Compass PR (Taiwan) / VIS Communications (Hong
Kong) / Total Quality PR (Thailand/Vietnam) / VERO
PR (Thailand, Vietnam) / Inke Maris & Associates
(Indonesia) / Maverick (Indonesia) / Prestige
Communications (Malaysia) / Fuentes Manila (Manila,
Philippines)
America
CPR (New York) / Bridge Communications (New
York) / PAN Communications (Boston) / Wagstaff
(Los Angeles) / Olson Communications (Chicago)
Middle East
Publicis Graphics
(Dubai)
80 Member Offices as of 2020:
Europe
England, Germany, France, Italy, the Netherlands, Spain, Portugal, Czech
Republic, Denmark, Finland, Switzerland, Sweden, Norway, Romania, Poland,
Belgium, Bulgaria, Croatia, Ukraine, Cyprus, Greece, Hungary, Ireland, Latvia,
Malta, Russia, Serbia, Slovakia, Slovenia, Turkey etc.
Asia-Oceania
Japan, India, Thailand, Singapore, Vietnam, Malaysia, the Philippines,
Cambodia, Myanmar, Bangladesh, China, Taiwan, Korea, Australia etc.
The Middle East, Africa
The United Arab Emirates, Egypt, Israel, Saudi Arabia, South Africa etc.
The United States of America
San Francisco, Boston, New York, New Jersey, Virginia etc.
South America
Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico
Member of the “GlobalCom” network, a
network of PR companies in various
countries around the globe that can meet
with all of your PR needs.
Affiliated PR Companies
Project Partners
GlobalCom
4

5. Japan-based PR Research Institute that promotes sustainability, registered every 17th of the
month as “SDGs Day”, and announced the results of a SDG PR media survey in Feb 2021.
PR Research Institute
5

6. 6
Can we build a common
inclusive culture?
Can we be vulnerable?

7. 7
 Why does D&I matter?
 What’s today’s priority?
 What drives the future?

8. 8
Diversity and Inclusion ignites sustainable innovations that facilitate SDGs
achievement because it’s all interrelated.
Why Does D&I Matter?
D&I x SDGs
D&I x ESG
D&I x DX, etc.
Innovation

9. 9
Age, Gender, Ethnicity, Culture, Religion, Race,
Physical, Mental, Neuro, Biological, etc.
Wide Variety - How About You?
What’s Today’s D&I Priority?
Depends on who you are…

10. 10
Japan – Females in Business/Politics
Males in Households/Communities
Minorities in Society/Media, etc.
Obvious/Subtle - How About You?
What are some sensitive issues now?
Depends on where you are…

11. 11
Japan – Valentine’s Day for Women
campaigns started in 1958
to liberate women from confessing love,
now criticized for being male-centric
Consumer Change - What Do You Think?
How can we drive D&I for the Future?
Depends on when…
https://www.mary.co.jp/mary/70th_anniversary/

12. 12
Japan – “Mom’s Diner” Product meal
package became controversial
as a symbol of keeping women
in kitchens in 2021
Consumer Sensitivity - What Do You Think?
How can we drive D&I for the Future?
Depends on timing…
High school students create petition to change the
name of FamilyMart’s 'Mom’s Diner' line - Japan Today

13. 13
Change Management
Happiness Studies
Sapient Leadership
Communication Innovation – Are You Ready?
How can we innovate D&I?
Reverse engineering of

14. 14
Acknowledge (in)equ(al)ity
Love yourself first
Talk about stigma
Culture Innovation – Are You Ready?
How can we innovate D&I?
Unleash Unconscious Bias

15. Discussion
15
What is YOUR priority?
How do YOU drive the future?