Streamlining Your UX with AI
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Information architecture is a vital component of website marketing that's often overlooked, either because it's not recognized as an issue, it's considered a "dev problem," or it's just too scary to tackle. But with a little help from AI and a healthy dose of common sense, you can give your users a more delightful experience and enable more efficient crawling without the headache. This is a repeatable process I used to audit, restructure, and significantly prune an aging content library of more than 6,000 URLs, plus a handful of practical tips to save hours of tedious work with low-lift AI tools. Presented at Pubcon in September 2023.
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Streamlining Your UX with AI
- 1. Kavi Kardos Director, SEO @Uproer @therarevos slideshare.net/KaviKardos 1 Streamlining Your UX with AI (and Common Sense)
- 2. Stata Center by Frank Gehry MIT Campus Cambridge, MA
- 5. The process Audit Map Migrate Design @therarevos #pubcon
- 6. Audit Map Migrate Design @therarevos #pubcon The process
- 7. @therarevos #pubcon Technical: the crawl 6,255 URLs 18 primary subfolders 1 giant Google Sheet
- 9. no author no publish date (it’s old) @therarevos #pubcon Content: the bad
- 11. Audit Map Migrate Design @therarevos #pubcon The process
- 14. Audit Map Migrate Design @therarevos #pubcon The process
- 15. @therarevos #pubcon Moving day Resource Types overhaul in WP 301 everything
- 17. Audit Map Migrate Design @therarevos #pubcon The process
- 22. pruned /resources/ URLs by 15% @therarevos #pubcon Within six months…
- 23. sessions to /resources/ up 4.34% @therarevos #pubcon Within six months…
- 24. (that’s +1,119,343 sessions) @therarevos #pubcon Within six months…
- 25. gated content downloads up 6.16% (+88K) @therarevos #pubcon Within six months…
- 26. conversions from /resources/ up 5.81% (+84K) @therarevos #pubcon Within six months…
- 27. we could have moved faster. @therarevos #pubcon We love it! But…
- 28. @therarevos #pubcon The tools Screaming Frog GPT-4 Advanced Data Analysis (formerly Code Interpreter) WebPilot plugin
- 29. @therarevos #pubcon Structural auditing Screaming Frog crawl >all inlinks download find orphaned pages find underlinked pages
- 30. @therarevos #pubcon Topical sorting by slug uncategorized resources list topics list
- 31. @therarevos #pubcon Topical sorting by slug GPT-generated KW list slugs sorted according to KW match
- 32. @therarevos #pubcon Topical sorting by content Screaming Frog crawl >full export URLs sorted according to KW match in titles & meta descriptions
- 33. @therarevos #pubcon Clustering & linking GPT combines slugs, titles, & descriptions group by common words & phrases
- 34. @therarevos #pubcon Clustering & linking bad topic choices topical refinement URLs grouped into topical clusters