The document provides guidance on how to conduct effective product demo presentations. It recommends showing the user problem being solved, the user value, key metrics and a live demo. It discusses evolving the format over multiple versions based on feedback, including reducing text, improving visualization of metrics, focusing on one key metric, and involving all departments. The goal is to keep attendees and presenters engaged while informing the company of product successes.

1. How to do a really good product demo

6. Sprint Report
Sprint Goal
Features Accomplished
• Removed “rate hotel” button from hotel offer page
Live
• Dummy user: Create review on team server and check in dev admin J
• Separate server for crowd testing (smartphone review funnel)
Ready
X

7. Sprint Report
Future Tasks
Upcoming Tasks
• Continue light authentication („dummy user“) on smartphone review funnel
• State as per today: 1 sprint to go to finish essential implementationwork for going live
• Before going live extensive functional testing is needed!
• Crowd testing for new smartphone funnel
• Fix a test date withprovider asap
• Technical concept for picture upload

9. What the Demo does – and what doesn’t
Keep everyone in the company informed.
Celebrate product success.
Show the ONE number.
Show the user value.
Create trust.
Discuss UX or Design.
Deeply analyse numbers.
Ask Stakeholders for Product Acceptance.
Align Requirements.
Make it a valuable time for
attendees!
Make it a pleasure for
presenters!

10. The Challenge
Around 350 employees
15 Scrum Teams
3 Locations in 3 countries
Online Markteing
Offline Marketing
Sales
Key Account Management
Online Travel Agency
Customer Service
B2B
…

11. The Challenge

12. Let’s check what others do

13. Jimdo Teamverlotung – Slide from Talk at LKCE 2013, HH
http://www.lkce13.com/app/download/8244533795/Tue_DetznerRoock_Jimdo.pdf?t=1384342165

14. Mike Cohn on Sprint Review Meetings
https://www.mountaingoatsoftware.com/agile/scrum/sprint-review-meeting

15. Roman Pichler
http://www.romanpichler.com/blog/the-product-demo-as-an-agile-market-research-method/

16. Start from
where
you are
Plan
Do
Check
Act
How should the
next Demo look
like?
Execute it!
Get feedback from
the audience
directly after it.
Adjust based on
the feedback.

17. Version 1

18. Step 1 – Give it a first try
Decrease Frequency - Every 6 weeks
Show live products only – no screenshots.
Show user problem, user value and hypothesis.
Show numbers.

19. Customer Qualification Customer Problem
Customer is looking for specific hotels based on his search.
Customer is using filters and sorting methods to find his best
fitting hotel.
The Customer gets all available hotels in a list without any
possibility to sort them by price / popularity.
Customer Value Business Value
Sorting all hotels by price More orders / Conversion Rate
Key Metrics
Conversion
a) Sorted by default = z.xy%
b) Sorted by price = a.bc% (+TRE%)
Average Order Value (sorted by price) -PU%
Price Sorting Hotel List

20. Katrin Grothues
Price Sorting Hotel List – Experiment Board
Hypothesis Success Criteria
Offering the possibility forthe customer to sort by price will
increase conversion rate and reduce average order value at
same time.
1. Increase CR by GH%
2. Decrease AOV not more than KL%
Test Variants
- Original (Hotels are sorted by popularity as default)
- Challenger (Hotels are sorted by price as default)
Test Setup
50% Traffic Allocation on Hotel List (DestinationHotel)

21. Livedemo
Katrin Grothues

22. Gather Feedback
Boring Template
Too technical
Too long
Too much text
Meeting infrastructure
sucked

23. Let’s check
Categories Initial Version 1 Version 2 Version 3 Version 4
Keep the company informed.
Celebrate product success.
Show the ONE number.
Show the user value.
Make it a valuable time for attendees.
Make it a pleasure for presenters.

24. Start from
where
you are
Plan
Do
Check
Act
Adjust based on
the feedback.

25. Version 2

26. Step 2 – Take the evolutionary path
Keep Frequency - Every 6 weeks
Show live products only – no screenshots.
Show user problem, user value and hypothesis.
Show numbers.
Change the template – less text, more visual
Improve meeting infrastructure

27. Name of Presenter – Product Demo
Team Search
UP NEXT:

28. Customer Problem
Customer Value
Business Value & Metrics
Users cannot administrate their personal data of their HolidayCheck account on their smartphone. They are
forced to do it on the desktop website.
Users can administrate their data (change password, e-mail address or name) on any device they like. So also “on
the run” on their mobile device.
Increase the customer loyalty.
Decrease time spent in customer service on trivial issues like password change.
Canvas – MyProfile
Katrin Grothues – Team Community

29. Section break
LIVE DEMO OF SOLUTION
Name of Presenter – Product Demo

30. Gather Feedback
Unclear KPIs
Too long
Too technical

31. Categories Initial Version 1 Version 2 Version 3 Version 4
Keep the company informed.
Celebrate product success.
Show the ONE number.
Show the user value.
Make it a valuable time for attendees.
Make it a pleasure for presenters.
Let’s check

32. Start from
where
you are
Plan
Do
Check
Act
Adjust based on
the feedback.

33. Version 3

34. Step 3 – Take the evolutionary path
Keep Frequency - Every 6 weeks
Show live products only – no screenshots.
Show user problem, user value and hypothesis.
Show numbers.
Change the template – less text, more visual
Improve presentation of KPIs.
Keep the timebox
Try to eliminate tech talk

35. Traffic
+1,9%
0 , 4 3 %
2 2 , 7 4 %
Bounce Rate
- 0, 31%0 , 0 9 %
2 9 , 3 1 %
Traffic
- 49, 46%
0 , 5 5 %
0 , 5 7 %
First results
Traffic
0 , 6 4 %
3 , 5 2 %
+ 18, 08%

36. Gather Feedback
Too detailled KPIs
Interpretation of
KPIs not correct
Only product teams
presenting

37. Categories Initial Version 1 Version 2 Version 3 Version 4
Keep the company informed.
Celebrate product success.
Show the ONE number.
Show the user value.
Make it a valuable time for attendees.
Make it a pleasure for presenters.
Let’s check

38. Start from
where
you are
Plan
Do
Check
Act
Adjust based on
the feedback.

39. Version 4

40. Step 4 – We need a revolution now!
Keep Frequency - Every 6 weeks
Show live products only – no screenshots.
Show user problem, user value and hypothesis.
Show numbers.
Change the template – less text, more visual
Improve presentation of KPIs.
Kill the template – give more room to teams
Show ONE Number only
Have all departments present!
Get some training

41. Customer Problem

42. Bounce Rate
Source:
Google Analytics / www.holidaycheck.de (m.)
Period 23.03.16. – 19.04.16
- 50%
Tready - Control Group: 99 %
React - Test Group: 45 %

46. Gather Feedback
Mainly IT / Product
Too positive

47. Categories Initial Version 1 Version 2 Version 3 Version 4
Keep the company informed.
Celebrate product success.
Show the ONE number.
Show the user value.
Make it a valuable time for attendees.
Make it a pleasure for presenters.
Involve all departments
Be honest
Let’s check

52. https://www.xing.com/profile/Katrin_Grothues/ http://de.linkedin.com/in/katringrothues
Tomorrow Travel Solutions
Neumarkter Straße 61 | DE-81673 Munich
Katrin Grothues
Senior Product Manager
Katrin.grothues@holidaycheck.com
Contact.