The document describes plans for two experiential exhibits to showcase the Red Bull Stratos mission: a Core Experience and a Blue Sky Experience. The Core Experience would use various interactive zones to tell the story of Felix Baumgartner's record-breaking jump through the stratosphere in an immersive sensory chamber. The Blue Sky Experience would transport visitors through the stages of the mission in a tunnel exhibit using projected imagery and video. Both experiences aim to inspire future pioneers through the story of human achievement and collaboration with science and technology.

1. RED BULLSTRATOS_

2. 3.5 HOUR ASCENT_

3. 9.09MINUTEFALL_

4. 24MILES_

5. BREAKINGSOUND_

6. BREAKINGRECORDS_

7. When Felix Baumgartner stepped out of his capsule to freefall
through the stratosphere, the watching world saw that humans,
though small, can achieve epic feats.
Mathematics, chemistry and physics produced the materials and
mechanics required to launch Felix into space. Human collaboration,
harmony of the senses and emotional drive gave Felix the courage
required to leap down to Earth.
The Red Bull Stratos 2013 Mission is to share with future pioneers
the story of this partnership between man and machine. To give
them the inspiration to create their own blend of science and
human drive.
To invite them to make a big jump.

8. THEADRENALINE
OF SCIENCE_

9. CORE
EXPERIENCE_
A holistic, immersive experience
that showcases the imperative
combination of science, emotion
and human drive behind the
Stratos Mission.

10. INSPIRATION_

11. 50x50

12. PLAN VIEW_
SENSORY
CHAMBER_
CORE
EXPERIENCE_
ENTRANCE
ENTRANCE
EXIT
CAPSULE
AND SUIT
MISSION
CONTROL
SUBLIME
SCIENCE
MAKE
YOUR JUMP
JUMP VIDEO
ONLY
HUMAN

13. EXPERIENCE OVERVIEW_
• Designed to be a modular, circular layout reminiscent
of Baumgartner’s capsule
• The exhibit thematic, “The Adrenaline Of Science”
designates the entrance
• Content zones invite guests to experience the
partnership of man and machine throughout the
Stratos Mission
• Each content zone includes educational and
interactive components, with simple digital and
static signage detailing scientific concepts, as
well as games, quizzes and other touch-and-try
engagements

14. CONTENTZONES_
MISSION CONTROL
• Intro: The Fascination with Falling
• Timeline of World Record Jumps
• Who is Felix Baumgartner?
• Stratos Scientist Gallery / Roles
SUBLIME SCIENCE
• Touch/Feel Materials Discovery
• What Does 24 Miles Look Like?
• How Fast is the Speed of Sound?
• The Zone Change:
Stratosphere to Atmosphere
• Test Flight Blooper Reel
MISSION
CONTROL
SUBLIME
SCIENCE

15. CONTENTZONES_
ONLY HUMAN
• The Anatomy of Falling: What Happens to
Your Body?
• The Medicine Behind Stratos
• Under Pressure: The “Feel” of Felix’s Suit
• Morbid Curiosity: What Could Have
Gone Wrong?
MAKE YOUR JUMP
• High-Resolution Photo Booth
• Guests pose in Felix’s iconic stance
before he jumps
• Guests can opt to print physical photo or
share it digitally to their social networks
• Guests will be asked to take inspiration
from Felix and fill in the messaging of
“My Big Jump is ________,” which will be
imposed on their photos
ONLY
HUMAN
MAKE
YOUR JUMP

16. SENSORYCHAMBER_
• On the exterior of the content zones,
guests find the Sensory Chamber
• Guests experience an emotional simulation
of the sensory narrative of Felix’s launch,
ascent and jump
• Looping, multi-angle high-resolution video
of 4.5 minute fall
• Projected lighting replicates the change
from atmosphere to stratosphere
and back
• High-speed fans to simulate wind speed
changes
• Temperature fluxuations
• Chamber designed with sound-proof
materials to showcase audio journey
package of engineer voices, absolute
quiet of space, breath-quickening sounds,
heartbeating, the Sonic Boom, cheering
SENSORY
CHAMBER

17. 20x30 30x50
MODULAR OPTIONS_

18. A linear journey in forced
perspective that gives
guests a visceral experience
of the mission from launch
to landing.
BLUE SKY
EXPERIENCE_

19. INSPIRATION_

21. PLAN VIEW_
ENTRANCE
EXIT
CAPSULE
AND SUIT
CONTENT
MONITOR
TABLET
STATION
JUMP
VIDEO

23. EXPERIENCE OVERVIEW_
LAUNCH
• The impressive, monolithic shape of a glowing
tunnel chamber invites guests in
• Their curiosity is launched as they read
illuminated dimensional signage that announces
“The Adrenaline of Science”
• The tunnel’s angled design uses forced
perspective to completely transport the guests
into the world of the mission
• Inside the tunnel, guests are immersed in imagery
projected on the walls and ceiling that transitions
from bright, blue sky at the opening to the black
of stratosphere night

24. GUESTJOURNEY_
ASCENT
• As guests propel forward, they feel the
growing emotion and anticipation just like Felix
Baumgartner did
• Stratos Mission videos play on screens, and
tablet stations provide deeper information on the
technology used in the linear experience of the
mission
STRATOSPHERE
• In the center of the tunnel, guests step into
a side chamber to see the actual capsule and
Baumgartner’s suit
• In the dark rear of the tunnel, guests hear the
audio from Felix and Mission Control, as well as
heartbeat sounds and the quiet silences of space

25. THE JUMP
• Guests step into a projection chamber where they will
be able to experience “The Jump”
• Flanked by monitors showing looping video of Felix
jumping from the capsule, guests look down to see
they are in freefall.....standing on floor screens playing
high-definition video of Felix’s real-time fall POV
footage
• The illusion of falling through the stratosphere,
atmosphere and finally landing on earth will drive
home the absolute epic nature of what the Stratos
Mission accomplished
GUESTJOURNEY_

26. “NOW IT’STIME
TO LEAVE
THE CAPSULE
IFYOU DARE”
SPACE ODDITY, DAVID BOWIE

27. APPENDIX_

28. COSTANALYSIS_
Core Experience Total Budget: $250,000*
Includes the Following:
• MKTG Management Fee
• Creative Services - Concept and Development
• Agency Travel (1st Stop Only)
• Build and Fabrication
• Crating
• Digital Content and Development
• Labor and Installation
• Insurance
• *Sensory Chamber may be included for additional fee
For additional fees, MKTG can provide the following services: tour management, staffing and training, marketing and promotions, shipping and transport, routing,
venue selection, venue negotiation, location scouting and site visits, and storage
BLUE SKY EXPERIENCE BUDGET IS BEYOND LIMIT PROVIDED BY RED BULL. MKTG WILL WORK RED BULL TO COST OUT PROGRAM IF THERE IS INTEREST.

29. MISSION COUNTDOWN_
T-14 Weeks to Launch
Winning Agency Selected
Concept Development
Budget Reviewed and Finalized
Project Workback Timeline Agreed Upon
Venues Finalized
Assets Handoff from Red Bull to MKTG
T-10 Weeks to Launch
Consumer Journey Finalized at all Touchpoints
Creative Reviewed and Finalized
All Elements in Production
T-2 Weeks to Launch
Elements Crafted
Delivery to First Market
T-1 Weeks to Launch
Load-in, Installation and Testing
Red Bull Staff Training at Handoff Point
MKTG Advisory Role Past Deployment

30. MEETTHE AGENCY_
• We believe this experience has the power to connect science and humanity and to inspire future
pioneers
• We are an imaginative, dedicated and flexible team committed to making your mission a success
• We understand how to create museum-level curated experiences that engage, educate and
entertain consumers
• We believe in staying connected, working fast and always being dependable
• We are big but like our clients, act small. We have six full service offices in Los Angeles,
San Francisco, New York, Chicago, Cincinnati and London
• We do over 70,000 events a year. Operational excellence is in our DNA

31. CASE STUDIES
GOOGLE FIBER_
We know technology
• Helped launch Google Fiber, Google’s first
high-speed internet service in the US
• Developed 10,000 sq ft Fiber Space, an interactive
museum-style environment that brought the
high-speed fiber optic experience to life for
Kansas City residents
• Handled development of the consumer journey
and flow, all interactive media and content
elements, along with training, staffing and
operation of the space

32. CASE STUDIES
BEATS BYDRE_
We know design
• Created an environment that was part museum,
part lounge and part store, where music lovers
could engage meaningfully with Beats products
• With close ties to the celebrity, athlete and music
professional world, generated an abundance of PR
opportunities including events and appearances

33. CASE STUDIES
ADOBE PHOTOSHOP_
We know education
• Managed and executed a series of interactive
events that showed the consumer how Adobe
Photoshop, and its partners Lightroom and
Elements, can be any photo fan’s best friend
• The art gallery environment at the two-week
pop-up was designed and fabricated to appeal to
a wide consumer base, from casual photographers
to professionals in the industry

34. CASE STUDIES
NINTENDO 3DS_
We know tours
• To pre-promote the launch of the new Nintendo
3DS, built excitement and buzz by setting up
modular pods in major cities across the country
• With millions of impressions in over 26 markets,
MKTG facilitated hundreds of thousands of
hands-on demos for consumers