Franchisee Engagement doesnt just happen it needs to be created. Social Media platforms are a great way of creating an inclusive, collaborative partnership where engagement can thrive and franchise systems flourish. But tread carefully...

2. our ...

3. resistance is futile...

4. this morning
you’ve
had a coffee...

6. •
•
•

7. Rob Camm rob@goglobalinnovation.com Note: find Rob
on twitter
Amanda Ashby Cupcake Connoisseur amanda@goglobalinnovation.com
Note: recommends sparkles @ Surry Hills
Kim Aiken kim@goglobalinnovation.com

8. nothing to see here... go
about your ...

9. and that was
communities of
practice

10. ...is technology the
engagement silver
bullet

11. No
No way
No chance
Not even close

12. It’s never ever about
the technology
...got it?

14. Engagement doesn’t just
happen...

16. If you don’t do it they will...

20. ...get ready to get some action

21. we need some
victims....

24. let’s talk
engagement

25. ...a heightened
emotional
connection that
influences people
to exert a greater
discretionary
effort for the
benefit of the
company

26. ...what engagement
1.Senior leaders who care
2.Feedback
3.Frequent and authentic communication
4. A voice that matters
5. Learning and growth opportunities
Source: Gallop 2009

27. your social media tools
• Mobile
• Communication / interaction
• Social learning
• Crowd sourced innovation
• Ambassadors

33. the model...

34. inform
consult
involve
collaborate
empower

35. This is what we’re doing...
Can you do this bit?
Work with these guys
Now over to you...

36. hmmmmm......good....

38. R&D

39. costs too much

40. I don’t have an IT degree

41. it’s a fad

43. rules for playing

45. set the boundaries

47. measuring effectiveness

48. Culture eats strategy
for breakfast