SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Sponsorship [email_address]
Just  Rubbish!  Exhibition about medieval sewage systems and rubbish, ”PelkkÀÀ roskaa!”, sponsored by Finnish waste management company.
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Disscussion
[object Object],[object Object],[object Object],[object Object],[object Object],The History of sponsorship
[object Object],[object Object],[object Object],[object Object],[object Object],The History of sponsorship
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The History of sponsorship
[object Object],[object Object],[object Object]
[object Object],Disscussion
[object Object],[object Object],[object Object],Some examples around the world
[object Object],[object Object],[object Object],Disscussion
[object Object],[object Object],[object Object],[object Object],[object Object],The Numbers of sponsorship in Finland
[object Object],[object Object],[object Object],And to compare e.g. in Norway
[object Object],[object Object],[object Object],e.g. In Norway
[object Object],[object Object],[object Object],[object Object],Groupwork
[object Object],European Council (1981)
[object Object],Rami Olkkonen (2001)
[object Object],[object Object],Jiffer and Ross (1999)
[object Object],David Ross (2008)
Principles
[object Object],[object Object],[object Object],What’s all about in sponsorship?
Shared values and  desired image
[object Object],IDEALISM Capitalism The Good Sponsorship
[object Object],[object Object],[object Object],[object Object],The Basics of Sponsoring
Communicate through the sponsorship Audience Sponsor Sponsored Media
SPONSOR SPONSORED GOALS OBJECITVES ,[object Object]
Sponsor partners and effectiveness ,[object Object],[object Object]
Sponsorship Process
[object Object],[object Object],[object Object],Groupwork
The End

Weitere Àhnliche Inhalte

Ähnlich wie Sponsorship 13.1.2011

Chapter 03 The Wide World of Sports and Entertainment
Chapter 03 The Wide World of Sports and EntertainmentChapter 03 The Wide World of Sports and Entertainment
Chapter 03 The Wide World of Sports and Entertainment
Angela Edel
 
PPT final 20120605 v8
PPT final 20120605 v8PPT final 20120605 v8
PPT final 20120605 v8
Irina Gurova
 
Brand Messaging
Brand MessagingBrand Messaging
Brand Messaging
Alyssa Riddle
 
Présentation1 bus sport
Présentation1 bus sportPrésentation1 bus sport
Présentation1 bus sport
dallahi
 
Procedia Engineering 181 ( 2017 ) 1043 – 1048 Availab
 Procedia Engineering   181  ( 2017 )  1043 – 1048 Availab Procedia Engineering   181  ( 2017 )  1043 – 1048 Availab
Procedia Engineering 181 ( 2017 ) 1043 – 1048 Availab
MoseStaton39
 

Ähnlich wie Sponsorship 13.1.2011 (20)

Chapter 03 The Wide World of Sports and Entertainment
Chapter 03 The Wide World of Sports and EntertainmentChapter 03 The Wide World of Sports and Entertainment
Chapter 03 The Wide World of Sports and Entertainment
 
IOF crowd funding slides july 2011
IOF crowd funding slides july 2011IOF crowd funding slides july 2011
IOF crowd funding slides july 2011
 
PPT final 20120605 v8
PPT final 20120605 v8PPT final 20120605 v8
PPT final 20120605 v8
 
Brand Messaging
Brand MessagingBrand Messaging
Brand Messaging
 
Writing effective award nominations March 2011
Writing effective award nominations March 2011Writing effective award nominations March 2011
Writing effective award nominations March 2011
 
Imc Project mcq
Imc Project mcqImc Project mcq
Imc Project mcq
 
Sponsorship in sport
Sponsorship in sportSponsorship in sport
Sponsorship in sport
 
Event and sponsorship
Event and sponsorshipEvent and sponsorship
Event and sponsorship
 
Ambush Marketing: Innovative or Immoral?
Ambush Marketing: Innovative or Immoral?Ambush Marketing: Innovative or Immoral?
Ambush Marketing: Innovative or Immoral?
 
ARF RE:THINK 2005. The Extension of The Concept of Brand to Cultural Event Ma...
ARF RE:THINK 2005. The Extension of The Concept of Brand to Cultural Event Ma...ARF RE:THINK 2005. The Extension of The Concept of Brand to Cultural Event Ma...
ARF RE:THINK 2005. The Extension of The Concept of Brand to Cultural Event Ma...
 
Marketing Football the Museum Way - Aditya
Marketing Football the Museum Way - Aditya Marketing Football the Museum Way - Aditya
Marketing Football the Museum Way - Aditya
 
Create! Innovate! Grow! - Introducing the ECIA recommendations
Create! Innovate! Grow! - Introducing the ECIA recommendationsCreate! Innovate! Grow! - Introducing the ECIA recommendations
Create! Innovate! Grow! - Introducing the ECIA recommendations
 
Présentation1 bus sport
Présentation1 bus sportPrésentation1 bus sport
Présentation1 bus sport
 
Apa Title Page Format Paragraphs. Online assignment writing service.
Apa Title Page Format Paragraphs. Online assignment writing service.Apa Title Page Format Paragraphs. Online assignment writing service.
Apa Title Page Format Paragraphs. Online assignment writing service.
 
WF1S May 2017
WF1S May 2017WF1S May 2017
WF1S May 2017
 
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
 
Amj 11 01_srnka
Amj 11 01_srnkaAmj 11 01_srnka
Amj 11 01_srnka
 
Giving Scotland
Giving ScotlandGiving Scotland
Giving Scotland
 
Procedia Engineering 181 ( 2017 ) 1043 – 1048 Availab
 Procedia Engineering   181  ( 2017 )  1043 – 1048 Availab Procedia Engineering   181  ( 2017 )  1043 – 1048 Availab
Procedia Engineering 181 ( 2017 ) 1043 – 1048 Availab
 
Healthy Food Essay For Students Essay On Healthy Food In English
Healthy Food Essay For Students Essay On Healthy Food In EnglishHealthy Food Essay For Students Essay On Healthy Food In English
Healthy Food Essay For Students Essay On Healthy Food In English
 

Mehr von Kari Guru (14)

Twitter for some tools
Twitter for some toolsTwitter for some tools
Twitter for some tools
 
One minute movie
One minute movieOne minute movie
One minute movie
 
Blogin luominen
Blogin luominenBlogin luominen
Blogin luominen
 
Wasama 1985
Wasama 1985Wasama 1985
Wasama 1985
 
Wasama 1983
Wasama 1983Wasama 1983
Wasama 1983
 
Wasama 1981
Wasama 1981Wasama 1981
Wasama 1981
 
Wasama 1984
Wasama 1984Wasama 1984
Wasama 1984
 
Wordpress blogin luominen
Wordpress blogin luominenWordpress blogin luominen
Wordpress blogin luominen
 
Sosiaalinen media wp2 mpt ryhmÀlle
Sosiaalinen media wp2 mpt ryhmÀlleSosiaalinen media wp2 mpt ryhmÀlle
Sosiaalinen media wp2 mpt ryhmÀlle
 
Advertising 25.1.11
Advertising 25.1.11Advertising 25.1.11
Advertising 25.1.11
 
Advertising 25.1.11
Advertising 25.1.11Advertising 25.1.11
Advertising 25.1.11
 
Hinnoittelu 30.11.2010
Hinnoittelu 30.11.2010Hinnoittelu 30.11.2010
Hinnoittelu 30.11.2010
 
Johdantoa markkinointiin 23.11.10
Johdantoa markkinointiin 23.11.10Johdantoa markkinointiin 23.11.10
Johdantoa markkinointiin 23.11.10
 
Tuotteistaminen kulttuurituotannoissa
Tuotteistaminen kulttuurituotannoissaTuotteistaminen kulttuurituotannoissa
Tuotteistaminen kulttuurituotannoissa
 

Sponsorship 13.1.2011

Hinweis der Redaktion

  1. Tuottajan työvÀlineet - markkinointi ja tiedottaminen
  2. Tuottajan työvÀlineet - markkinointi ja tiedottaminen Mold, mildew, anthrax
  3. As a result, sponsoring and advertising is the first activity dropped when the economy weakens.
  4. Tuottajan työvÀlineet - markkinointi ja tiedottaminen
  5. Tuottajan työvÀlineet - markkinointi ja tiedottaminen
  6. Tuottajan työvÀlineet - markkinointi ja tiedottaminen