Esteban Ribero

83 Followers

9 SlideShares 83 Followers 73 Folgens

9 SlideShares 83 Followers 73 Folgens

Analytical and creative strategist with 15+ years of experience in brand strategy, consumer engagement (digital and traditional), shopper marketing, analytics, and innovation. I have strong analytical skills and a creative mind and I love working with people and develop teams. Understanding human behavior is my core expertise and I excel at it. As an avid practitioner of behavioral economics I serve as a bridge connecting behavioral sciences with marketing. I have a solid background in psychology, advertising, analytics, and dynamic simulations. I build computer models and simulation games to better understand the strengths and drawbacks of marketing strategies.

marketing mix modeling semantic network cultural event marketing account planning advertising neuromarketing

Aktivität
Info

Is looking at consumers' brain the ultimate solution?

Vor 11 Jahren • 900 Aufrufe

The Learning Lab

Vor 4 Jahren • 412 Aufrufe

ARF RE:THINK 2005. The Extension of The Concept of Brand to Cultural Event Marketing

Vor 11 Jahren • 370 Aufrufe

Brand Communications Modeling: Developing and Using Econometric Models in Advertising. An Example of a Full Modeling Process.

Vor 11 Jahren • 2015 Aufrufe

Modeling Sexual Selection with Agent-Based Models

Vor 4 Jahren • 74 Aufrufe

Consumer Segmentation with Bayesian Statistics

Vor 3 Jahren • 75 Aufrufe

Campaign response modeling

Vor 3 Jahren • 110 Aufrufe

Binary search query classifier

Vor 3 Jahren • 30 Aufrufe

Conjoint analysis with mcmc

Vor 3 Jahren • 37 Aufrufe

The Difference Engine 2014

The Difference Engine • Vor 9 Jahren

Analytical and creative strategist with 15+ years of experience in brand strategy, consumer engagement (digital and traditional), shopper marketing, analytics, and innovation. I have strong analytical skills and a creative mind and I love working with people and develop teams. Understanding human behavior is my core expertise and I excel at it. As an avid practitioner of behavioral economics I serve as a bridge connecting behavioral sciences with marketing. I have a solid background in psychology, advertising, analytics, and dynamic simulations. I build computer models and simulation games to better understand the strengths and drawbacks of marketing strategies.

marketing mix modeling semantic network cultural event marketing account planning advertising neuromarketing