The document is a resume for Jeffrey R. Kamikow summarizing his nearly 20 years of experience in media including sales management, business development, operations management, and executive management. He has success restructuring companies to achieve profitability and experience managing established media brands, developing new revenue streams, and repositioning brands online and in print.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Â
Jeffrey Kamikow CV
1. Jeffrey R. Kamikow
106 N. Ashby Avenue, Livingston, NJ 07039 JKamikow@gmail.com
H 973-535-5293 C 917-822-4900
SUMMARY Nearly 20 years of media experience including sales and operations management,
business development, and executive management.
• Success in restructuring companies across board to achieve profitability.
• Direct reporting to Board of Directors and heavy involvement with Investment
Banking community.
• Sales management of established media brand.
• Development of new revenue streams and evolution of brand extensions into
business unit.
• Reposition and redesign of brand including internet, content, audience
development, marketing strategy, research, promotion, and public relations.
• Key account management, revenue strategy, and planning.
• Development of integrated media and marketing programs incorporating print,
interactive, events, database, and custom media solutions.
• Sales recruitment, training, development, and field management.
EXPERIENCE Motrixi Media Group LLC., New York, 2011-Present
President and CEO, New York, NY, 2008-Present
Head of audience targeting mobile platform. Primarily charged with selling audience
targeted mobile display advertising to major agencies and brands in the US. Oversee 20
employees in 4 offices.
• Raised two rounds of funding to launch company.
• Worked with business partner to frame out all necessary technologies.
• Secured all publishers and networks to establish inventory; key partners include
Nexage, Smaato, Admeld, and Google.
• Opened New York, New Jersey, Chicago, and Los Angeles offices.
• Built sales team, and work with such staff to call on major agencies and clients;
clients include Razorfish, OMD, Ogilvy, Optimedia, M&C Saatchi, Warner Brothers,
PepsiCo, Payless, and Ford.
• Frequent guest speaker at industry events.
Seevast Corp., New York, 2007-2011
President, Sales and Operations, New York, NY, 2008-Present
Head of data-driven ad technology company. Seevast is a holding company for Pulse 360,
Syndigo Networks, and Kanoodle. Oversaw 60 employees in 4 offices.
• Spearheaded major turnaround program, moving company from heavily debt
laden status with continual losses to debt free and turning profit.
• Increased revenue from $26 million to over $45 million in 2009; 2011 revenue
was in excess of $50 million.
• Restructured all departments, including Sales, Marketing, and Operations (HR,
Finance, and Accounting).
2. • Launched DSP platform and CPA ad network, and built respective staff.
• Expanded New York, Chicago, and Los Angeles offices.
• Secured and cultivated close relationships with premium publishers as result of
Business Development efforts on behalf of Pulse 360; key clients included MSNBC,
Weather.com, Gannett Digital, and CNN, among others.
• As part of hands-on management, maintained involvement with key national
accounts by participating on various sales calls.
• Member of IB Executive Sales Committee, and Network and Exchanges
Committee.
Vice President Advertising Sales, Pulse 360, New York, NY, 2007-2008
• Directed Inside Sales and built Agency Sales teams, a total of 8.
• Opened New York, Chicago, and Los Angeles offices.
• Reorganized sales infrastructure, encompassing revision of sales and marketing
materials and teams.
• Drove revenue from $19 million to $26 million in one year.
• Managed 4 Client Services and Sales Support staff.
Time Inc., New York, 2003-2006
National Advertising Director, Field & Stream / Outdoor Life, New York, NY, 2005-2006
Charged with $41 million business unit of print, online, event, and radio for largest
outdoor monthly publications. Led sales staff of 15 throughout 6 offices.
Print Accomplishments
• Directed sales strategies for consumer and sporting goods sales teams.
• Restructured sales operations for greater efficiencies, right-sizing staff from 20 to
15 while increasing revenue per employee and identifying cost savings.
• Implemented account database system; set up revenue projection system for
sales force.
• Collaborated with editorial group to produce layout and design.
Digital Accomplishments
• Worked with Edit staff to completely redesign Field & Stream.com and
Outdoorlife.com.
• Increased revenue from $1.5 to $5.0 million dollars within 18 months.
• Created and developed integrated marketing programs using publication,
website, custom content, and premiums/contests for incremental revenue
opportunity and custom marketing programs for magazine customers and
prospects.
• Generated websites’ profitability for first time in 10 years.
• Team’s new accounts wins included Toyota, Chevy, GM, American Express, Harley
Davidson, Pfizer, Army, and Wendy’s.
East Coast Sales Manager, Field & Stream / Outdoor Life, New York, NY, 2003-2004
• Managed sales staff of 3; grew revenue 12% and pages 25% within first 9 months
despite difficult market conditions.
• New account wins included Bristol Meyers, Prevacid, Brown Foreman, and Ely
Lilly.
Fairchild Publications Inc., New York, 2002-2003
Publisher, Executive Technology Magazine, New York, NY, 2003
3. Oversaw $3 million business unit of print, online, event, licensing, and list operations for
largest controlled circulation Retail Technology monthly publication. Managed P&L, sales,
marketing, circulation, and operations staff of 9.
• Communicated with CEO and executive committee detailing status of business
operations, revenue, cost, and profit forecasts.
• Restructured operations for greater efficiencies, right-sizing staff from 14 to 9
while increasing revenue per employee and identifying cost savings; increased ad
page yields by 7% after first year.
• Executed strategy to redesign magazine and web site to better position brand for
broad IT and general business advertising revenue while maintaining
commitment from core retail technology advertisers.
• Launched successful brand extension of web-based and face-to-face events,
generating $700K of incremental revenue and creating profit center adopted by
other Fairchild Business units.
• Launched international edition which turned profit after second issue.
National Advertising Director, Executive Technology Magazine, New York, NY, 2002
• Managed national sales team focused on selling print, internet, custom
publishing, and events business.
• Created successful integrated media program combining print, custom publishing,
and electronic seminars, which grew 50% within first 6 months.
• New account wins included Microsoft, Dell, HP, Oracle, SAP, Deloitte, and
American Express.
Ziff Davis Media Inc., 1995-2002
Corporate Sales Director, East Coast, New York, NY, 2000-2002
• Oversaw $50 Million in Corporate Sales contracts for ZDM properties, including 14
Print titles, ZDNet, Ziff Davis Research, Custom Media, and Events Group.
• Sold, negotiated, and managed fully integrated contracts, handled all advertiser
budgeting, and grew account revenue and market share; worked with ZDM
properties on policy and personnel issues.
• Accounts included Dell, Gateway, Sony, CDW, NEC, Ford and their corresponding
agencies.
PC Magazine, Regional Sales Manager, Central Unites States, Chicago, IL, 1998-2000
• Grew territory revenue 40% to $14 million in 18-month period.
• Territory led magazine in new business development during tenure with over 40
new account wins.
• Major accounts included Dell, Gateway, Compaq, CDW, Foote Cone Belding, and
DDB Needham; new business wins included GM, Ford, Kellogg’s, Qualcomm,
Ameritrade, and Agillion.com.
PC Magazine, District Sales Manager, Southwest Region, Irvine, CA, 1997-1998
Interactive Week, Midwest District Sales Manager, Chicago, IL, 1995-1996
International Data Group, 1994-1995
PC World Magazine, Midwest Account Representative, Chicago, IL