The purpose of this webinar was to share with you some extremely practical techniques you can use to test your business ideas, without breaking the bank, so you can decide whether such ideas are worth pursuing or parking for now. The #IdeasMeanBusiness webinar series has been designed to provide practical advice, expert knowledge and tools for young people. It aims to enable entrepreneurship and innovation among more young people to help them bring more diverse ideas and businesses into the economy. Find out more here: https://ktn-uk.org/events/ideasmeanbusiness-how-to-go-from-lightbulb-moment-to-business-launch

1. How to go from lightbulb
moment to business launch
2 NOVEMBER | 2 PM
@IdeasMeanBusiness #IdeasMeanBusiness
Nick Himowicz
Business Coach &
Innovation Consultant
https://www.youtube.com/nickhimo
https://www.instagram.com/nickhimo/
linkedin.com/in/nickhimo/
Spencer Ayres
Entrepreneur, Creator,
Designer & Educator
https://www.youtube.com/spencerayres
https://www.instagram.com/spenayres/
linkedin.com/in/spencerayres
Click the links
@IdeasMeanBusiness #IdeasMeanBusiness
1. 2. 3. 4.
5. 6. 7. 8.
The Process
1
2
3
4
5
6
7
8
Where to focus Funnel building Problem identification Value Proposition Canvas*
Business Model Canvas* Assumption Mapping Testing Business Ideas Planning
*Strategyzer tools see www.strategyzer.com @IdeasMeanBusiness #IdeasMeanBusiness
1.
The Process
Where to focus

2. @IdeasMeanBusiness #IdeasMeanBusiness
What other
people need
What you
love doing
What makes
you money
@IdeasMeanBusiness #IdeasMeanBusiness
1. 2.
The Process
Where to focus Funnel building
@IdeasMeanBusiness #IdeasMeanBusiness
Waiting for customers
is not a strategy

3. Value
People
Fans
Revenue
@IdeasMeanBusiness #IdeasMeanBusiness
Make videos about topics
you’re passionate about
and want to get work in.

4. @IdeasMeanBusiness #IdeasMeanBusiness
1. 2. 3.
The Process
Where to focus Funnel building Problem identification
@IdeasMeanBusiness #IdeasMeanBusiness
Identify
problems
Generate
solutions
CREATIVITY
IS A MUSCLE

5. @IdeasMeanBusiness #IdeasMeanBusiness @IdeasMeanBusiness #IdeasMeanBusiness
Value Proposition Canvas*
1. 2. 3. 4.
The Process
Where to focus Funnel building Problem identification
*Strategyzer tools see www.strategyzer.com
@IdeasMeanBusiness #IdeasMeanBusiness
Smart Playlists that
make you grow
Podcasts
Blogs
Courses
Books
Videos
Futute Builders Platform
Learning Playlists
Gain Creators
Pain Relievers Pains
Gains
Products
& Services
Customer
Job(s)
Value Proposition Customer Segment
copyright: Strategyzer AG
The makers of Business Model Generation and Strategyzer
The Value Proposition Canvas
strategyzer.com
Get ready
for new job
Learn new skills
Find & recall
good content
Feeling prepared Immediately find
content
Worried about
losing job
Not relevant
content
Wasting time
on a course
Career growthSnackable
content
Learning
playlists
Tailored content
feed page
Blogs, videos &
podcasts
Just the most
relevant info
Improves skills
Introduces you to
topic quickly &
cheaply
Futute Builders

6. 1. 2. 3. 4.
5.
The Process
Where to focus Funnel building Problem identification Value Proposition Canvas*
Business Model Canvas*
*Strategyzer tools see www.strategyzer.com @IdeasMeanBusiness #IdeasMeanBusiness
The Business Model Canvas
designed by: Strategyzer AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
Revenue Streams
Customer SegmentsValue PropositionsKey ActivitiesKey Partners
Cost Structure
Customer Relationships
Designed by: Date: Version:Designed for:
ChannelsKey Resources
Web & mobile
app
Venture backed
Founders factory
People
Paid growth
channels
1 Billion people
who need to
us-skill & re-skill
B2C
Freemium
(SAAS)
App development
Marketing
Advertising
revenue
New in career or
looking for
a new career
Paid social
campaigns
Smart playlists
that help you
grow
App
NESTA
Futute Builders 2019

7. 1. 2. 3. 4.
5. 6.
The Process
Where to focus Funnel building Problem identification
Assumption Mapping
Value Proposition Canvas*
Business Model Canvas*
*Strategyzer tools see www.strategyzer.com @IdeasMeanBusiness #IdeasMeanBusiness @IdeasMeanBusiness #IdeasMeanBusiness
Map assumptions
@IdeasMeanBusiness #IdeasMeanBusiness
1. 2. 3. 4.
5. 6. 7.
The Process
Where to focus Funnel building Problem identification
Assumption Mapping Testing Business Ideas
Value Proposition Canvas*
Business Model Canvas*
*Strategyzer tools see www.strategyzer.com @IdeasMeanBusiness #IdeasMeanBusiness

8. @IdeasMeanBusiness #IdeasMeanBusiness @IdeasMeanBusiness #IdeasMeanBusiness
1. 2. 3. 4.
5. 6. 7. 8.
The Process
1
2
3
4
5
6
7
8
Where to focus Funnel building Problem identification
Assumption Mapping Testing Business Ideas Planning
Value Proposition Canvas*
Business Model Canvas*
*Strategyzer tools see www.strategyzer.com @IdeasMeanBusiness #IdeasMeanBusiness

9. @IdeasMeanBusiness #IdeasMeanBusiness
1
2
3
4
5
6
7
8
SMART Planning
1. 2. 3. 4.
5. 6. 7. 8.
The Process
1
2
3
4
5
6
7
8
Where to focus Funnel building Problem identification
Assumption Mapping Testing Business Ideas Planning
Value Proposition Canvas*
Business Model Canvas*
*Strategyzer tools see www.strategyzer.com @IdeasMeanBusiness #IdeasMeanBusiness
@IdeasMeanBusiness #IdeasMeanBusiness
Nick Himowicz
Business Coach &
Innovation Consultant
https://www.youtube.com/nickhimo
https://www.instagram.com/nickhimo/
linkedin.com/in/nickhimo/
Spencer Ayres
Entrepreneur, Creator,
Designer & Educator
https://www.youtube.com/spencerayres
https://www.instagram.com/spenayres/
linkedin.com/in/spencerayres
Click the links
Thank you
https://ktn-uk.org/programme/young-innovators/
http://bit.ly/YoungInnovators-LinkedInGroup
@IdeasMeanBusiness
#IdeasMeanBusiness