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Tools to hack a businessmodel

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KOOACH
KOOACH

Workshop of Vincent Pirenne at the Growth Hacking Summit, December 19th, Antwerp.

Business
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Tools to Hack a businessmodel
Vincent Pirenne - @vincentpirenne +32497818230Innovation strategy consultant Part-time Intrapreneur @ Innovation coach/trainer @ … Entrepreneur @ Innovation strategy @ … …
Re-captchaDid you ever buy a product on Alibaba?
Re-captchaThan you might have seen this one…
Same business different audience
Translation services for businesses
Cheap Language accreditation
Any fans?
Do you know this one..?
Identify different BM options
intro BM battle plan exercise 1: Break down the house exercise 2: Decision tree Q&A
What to expect? VS
Who is Board of Innovation?
International office specialised in Business Innovation
“It’s our goal to make corporates innovate like startups to challenge the status quo.” We’ve had the pleasure to innovate with...
eg Roche - innovation strategy Innovation strategy
eg NBK - Innovation bootcamp Concept generation
eg Lafarge - Go-to-Market Accelerator Acceleration
Tools to Hack a businessmodel
Why?
Do you know this one?
Multiple revenue streams Build Franchise Collect Convert Transfer
Even theory supports this idea
Volume of innovation efforts last 10 years source: Doblin Group, Inno 15 10 types of innovation Configuration/Internal Offering Experience Business model Network Company Structure Process Product performance Product system Service Channel Brand Customer Engagement
10 types of innovation Configuration/Internal Offering Experience Business model Network Company Structure Process Product performance Product system Service Channel Brand Customer Engagement Cumulative Value Creation last 10 years source: Doblin Group, Inno 15 less than 2% of projects, produce more than 90% of value
The plan
The plan SHOOT kill your business model 1
The plan Does your product/service remember previous use of a user? (eg. database) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their (company) data in order to use your product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Is it your goal to have direct revenue from this product/service? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to be able to enjoy the product/service forever once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Remember: ads is only one of the options. Go and find some more! Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course Investments are done, so yes! Yes! We do have extra costs for each sale Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Can you sell something extra to the big spenders in your customer base? Harder, better, faster, stronger! - Let's check if you can make even more money with your idea PS: you can stop your journey once you reach a question that you answered already 15. Affiliate/ Referral 18. Marketplace Would you ever offer these complementary products/ services in your ecosystem? We'll suggest a trusted partner Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lowers the needs for investments compared to the current solution? (assets or people) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients' customers than current solutions offered? Does the product/service improve the image of your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improve? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction I think so Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They can do what they are trained for again! Does your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? In case your idea improves your own business: Answer the questions from the perspective of a B2B startup selling to YOUR business. RELOADSHOOT kill your business model discover new business models 1 2
The plan Does your product/service remember previous use of a user? (eg. database) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their (company) data in order to use your product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Is it your goal to have direct revenue from this product/service? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to be able to enjoy the product/service forever once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Remember: ads is only one of the options. Go and find some more! Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course Investments are done, so yes! Yes! We do have extra costs for each sale Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Can you sell something extra to the big spenders in your customer base? Harder, better, faster, stronger! - Let's check if you can make even more money with your idea PS: you can stop your journey once you reach a question that you answered already 15. Affiliate/ Referral 18. Marketplace Would you ever offer these complementary products/ services in your ecosystem? We'll suggest a trusted partner Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lowers the needs for investments compared to the current solution? (assets or people) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients' customers than current solutions offered? Does the product/service improve the image of your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improve? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction I think so Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They can do what they are trained for again! Does your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? In case your idea improves your own business: Answer the questions from the perspective of a B2B startup selling to YOUR business. RELOAD HUNTSHOOT kill your business model discover new business models Get out & test 1 2 3
Let’s pick a case (from last week) 1st commercial drone delivery from amazon prime 1st self driving car from Uber in San Francisco
Take a concept card 1st self driving car from Uber in San Francisco
Fill in the top section self driving car
The plan SHOOT kill your business model 1
“Challenge all your bussiness model ideas, the opposite might also be true!”
Your turn! 1. Pick a card 2. Write down ideas to change your business model 3. Discuss collaboratively
CASE: BMI at the base of the pyramid
CASE: HIV treatment in Myanmar 43% of Intravenous drug users and 32% of sex workers in Myanmar are most likely to be infected with HIV NGO’s generally rely 100% on donor funding to provide treatment
GDP of Myanmar goes up!
Funding is going down! From low to lower-middle income
Let’s bring together some stakeholders
CASE: HIV treatment in Myanmar
CASE: HIV treatment in Myanmar Create lab on site
CASE: HIV treatment in Myanmar Charge for beter services
Digitise lab results CASE: HIV treatment in Myanmar
Your turn! 1. Pick a card 2. Write down ideas to change your business model 3. Discuss collaboratively
The plan Does your product/service remember previous use of a user? (eg. database) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their (company) data in order to use your product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Is it your goal to have direct revenue from this product/service? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to be able to enjoy the product/service forever once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Remember: ads is only one of the options. Go and find some more! Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course Investments are done, so yes! Yes! We do have extra costs for each sale Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Can you sell something extra to the big spenders in your customer base? Harder, better, faster, stronger! - Let's check if you can make even more money with your idea PS: you can stop your journey once you reach a question that you answered already 15. Affiliate/ Referral 18. Marketplace Would you ever offer these complementary products/ services in your ecosystem? We'll suggest a trusted partner Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lowers the needs for investments compared to the current solution? (assets or people) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients' customers than current solutions offered? Does the product/service improve the image of your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improve? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction I think so Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They can do what they are trained for again! Does your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? In case your idea improves your own business: Answer the questions from the perspective of a B2B startup selling to YOUR business. RELOADSHOOT kill your business model discover new business models 1 2
“Identify different pricing models upfront, so you can pivot more easily!”
What is that decision tree all about? Free!
 for the user.1. Value proposition user2. Pricing Tactic3.€ Third party pays the bills4. Advertising Affiliate & Referrals Data Resell Matchmaking platform Marketplace 27 building blocks +100.000 combinations
Do you get to the bottom of your possibilities?
Learn from gaming. Question: Do you allow people to spend (all their) money? 50% of all in-app revenues come from 10% of the players.
Paying €15k for a bottle of wine? It’s not about the wine!
“Find new revenue streams for your idea” Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours?
Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? “Find new revenue streams for your idea”
Let’s start
“Find new revenue streams for your idea” Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours?
Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? “Find new revenue streams for your idea”
Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? “Find new revenue streams for your idea” > Leave post-it behind Don’t forget: > Check all exits > Continue until you meet previous post-it > Be inspired by examples
Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! h in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! h in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! sh in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! sh in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models “Find new revenue streams for your idea” Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! ash in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! ash in on your new idea? hat about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! ash in on your new idea? t about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! cash in on your new idea? about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entir Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! cash in on your new idea? about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user migh have trouble paying the ent Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! cash in on your new idea? bout these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user mi have trouble paying the e Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! cash in on your new idea? ut these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user m have trouble paying the Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! o cash in on your new idea? these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models
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Tools to hack a businessmodel

  • 1. Tools to Hack a businessmodel
  • 2. Vincent Pirenne - @vincentpirenne +32497818230Innovation strategy consultant Part-time Intrapreneur @ Innovation coach/trainer @ … Entrepreneur @ Innovation strategy @ … …
  • 3. Re-captchaDid you ever buy a product on Alibaba?
  • 4. Re-captchaThan you might have seen this one…
  • 9. Do you know this one..?
  • 11. intro BM battle plan exercise 1: Break down the house exercise 2: Decision tree Q&A
  • 13. Who is Board of Innovation?
  • 14. International office specialised in Business Innovation
  • 15. “It’s our goal to make corporates innovate like startups to challenge the status quo.” We’ve had the pleasure to innovate with...
  • 16. eg Roche - innovation strategy Innovation strategy
  • 17. eg NBK - Innovation bootcamp Concept generation
  • 18. eg Lafarge - Go-to-Market Accelerator Acceleration
  • 19. Tools to Hack a businessmodel
  • 20. Why?
  • 21. Do you know this one?
  • 22. Multiple revenue streams Build Franchise Collect Convert Transfer
  • 23. Even theory supports this idea
  • 24. Volume of innovation efforts last 10 years source: Doblin Group, Inno 15 10 types of innovation Configuration/Internal Offering Experience Business model Network Company Structure Process Product performance Product system Service Channel Brand Customer Engagement
  • 25. 10 types of innovation Configuration/Internal Offering Experience Business model Network Company Structure Process Product performance Product system Service Channel Brand Customer Engagement Cumulative Value Creation last 10 years source: Doblin Group, Inno 15 less than 2% of projects, produce more than 90% of value
  • 27. The plan SHOOT kill your business model 1
  • 28. The plan Does your product/service remember previous use of a user? (eg. database) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their (company) data in order to use your product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Is it your goal to have direct revenue from this product/service? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to be able to enjoy the product/service forever once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Remember: ads is only one of the options. Go and find some more! Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course Investments are done, so yes! Yes! We do have extra costs for each sale Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Can you sell something extra to the big spenders in your customer base? Harder, better, faster, stronger! - Let's check if you can make even more money with your idea PS: you can stop your journey once you reach a question that you answered already 15. Affiliate/ Referral 18. Marketplace Would you ever offer these complementary products/ services in your ecosystem? We'll suggest a trusted partner Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lowers the needs for investments compared to the current solution? (assets or people) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients' customers than current solutions offered? Does the product/service improve the image of your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improve? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction I think so Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They can do what they are trained for again! Does your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? In case your idea improves your own business: Answer the questions from the perspective of a B2B startup selling to YOUR business. RELOADSHOOT kill your business model discover new business models 1 2
  • 29. The plan Does your product/service remember previous use of a user? (eg. database) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their (company) data in order to use your product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Is it your goal to have direct revenue from this product/service? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to be able to enjoy the product/service forever once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Remember: ads is only one of the options. Go and find some more! Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course Investments are done, so yes! Yes! We do have extra costs for each sale Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Can you sell something extra to the big spenders in your customer base? Harder, better, faster, stronger! - Let's check if you can make even more money with your idea PS: you can stop your journey once you reach a question that you answered already 15. Affiliate/ Referral 18. Marketplace Would you ever offer these complementary products/ services in your ecosystem? We'll suggest a trusted partner Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lowers the needs for investments compared to the current solution? (assets or people) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients' customers than current solutions offered? Does the product/service improve the image of your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improve? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction I think so Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They can do what they are trained for again! Does your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? In case your idea improves your own business: Answer the questions from the perspective of a B2B startup selling to YOUR business. RELOAD HUNTSHOOT kill your business model discover new business models Get out & test 1 2 3
  • 30. Let’s pick a case (from last week) 1st commercial drone delivery from amazon prime 1st self driving car from Uber in San Francisco
  • 31. Take a concept card 1st self driving car from Uber in San Francisco
  • 32. Fill in the top section self driving car
  • 33. The plan SHOOT kill your business model 1
  • 34. “Challenge all your bussiness model ideas, the opposite might also be true!”
  • 35. Your turn! 1. Pick a card 2. Write down ideas to change your business model 3. Discuss collaboratively
  • 36. CASE: BMI at the base of the pyramid
  • 37. CASE: HIV treatment in Myanmar 43% of Intravenous drug users and 32% of sex workers in Myanmar are most likely to be infected with HIV NGO’s generally rely 100% on donor funding to provide treatment
  • 38. GDP of Myanmar goes up!
  • 39. Funding is going down! From low to lower-middle income
  • 40. Let’s bring together some stakeholders
  • 41. CASE: HIV treatment in Myanmar
  • 42. CASE: HIV treatment in Myanmar Create lab on site
  • 43. CASE: HIV treatment in Myanmar Charge for beter services
  • 44. Digitise lab results CASE: HIV treatment in Myanmar
  • 45. Your turn! 1. Pick a card 2. Write down ideas to change your business model 3. Discuss collaboratively
  • 46. The plan Does your product/service remember previous use of a user? (eg. database) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their (company) data in order to use your product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Is it your goal to have direct revenue from this product/service? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to be able to enjoy the product/service forever once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Remember: ads is only one of the options. Go and find some more! Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course Investments are done, so yes! Yes! We do have extra costs for each sale Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Can you sell something extra to the big spenders in your customer base? Harder, better, faster, stronger! - Let's check if you can make even more money with your idea PS: you can stop your journey once you reach a question that you answered already 15. Affiliate/ Referral 18. Marketplace Would you ever offer these complementary products/ services in your ecosystem? We'll suggest a trusted partner Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lowers the needs for investments compared to the current solution? (assets or people) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients' customers than current solutions offered? Does the product/service improve the image of your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improve? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction I think so Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They can do what they are trained for again! Does your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? In case your idea improves your own business: Answer the questions from the perspective of a B2B startup selling to YOUR business. RELOADSHOOT kill your business model discover new business models 1 2
  • 47. “Identify different pricing models upfront, so you can pivot more easily!”
  • 48. What is that decision tree all about? Free!
 for the user.1. Value proposition user2. Pricing Tactic3.€ Third party pays the bills4. Advertising Affiliate & Referrals Data Resell Matchmaking platform Marketplace 27 building blocks +100.000 combinations
  • 49. Do you get to the bottom of your possibilities?
  • 50. Learn from gaming. Question: Do you allow people to spend (all their) money? 50% of all in-app revenues come from 10% of the players.
  • 51. Paying €15k for a bottle of wine? It’s not about the wine!
  • 52. “Find new revenue streams for your idea” Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours?
  • 53. Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? “Find new revenue streams for your idea”
  • 55. “Find new revenue streams for your idea” Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours?
  • 56. Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? “Find new revenue streams for your idea”
  • 57. Does your product/service remember previous use of a user? (eg. memory card) Will your business client be less vulnerable to unexpected situations? 11. Barter 12. Freemium 16. Data Resell 21. Leasing 23. Dynamic pricing 24. Fractional Ownership Free! For the user. Value Proposition Third party pays the bills Pricing tactic 19. Flat rate (one-time-fee) 20. Subscription (time related) Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of companies (users) pay for your product? Will users have to give their company data in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? #Awesome! You have some options that your users might be willing to pay for. 25. Pre-sales Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do you want users to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Will the user have the exclusive right to use this product? Sounds like a hassle. Nope! Yes! Yes! Check! Ads, are you crazy? Not really... User data is one of our biggest assets! No! My product is all they need! Yes! Our customers could give us something else. Of course! Definitely! Nope, no critical mass needed! Investments are done, so yes! Yes! We do have some extra costs... Didn't I say I don't want them to pay? They would be devastated if their user data was lost! Ever played Monopoly? Go back to start! No! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Grow up, pre-sales are only the start... Cool! You just teleported yourself here! 27. Up-selling Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 18. Marketplace Do you want to have an integrated solution that seems to be your own offering? Suggest a trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hell yeah! Hint >You might find gold at the other side of this tunnel 17. Matchmaking platform Do you bring 2 parties in contact with each other? We do! 22. Pay-per-use Do you have fluctuating supply and demand? Yes! No, but we do have a recurring cost in mind! Your journey requires a teleportation! Find the exit... 2. Exclusivity/ Limited availlability 1. Loss/Aversion 13. Pay-what-you- want 7. Flexibility 14. Advertising 28. Razor-blade No! Riskless! 6. Certainty Does the value of your product decrease if more competing companies have access to it? Does your product lower the needs for investments compared to the current solution? (monetary or contractual) Yes! Yes High chance that you'll find more reason for companies to pay High chance that you'll find more reason for companies to pay Will the customer of our business client be in touch with our solution? Yes! Will your solution lower the acquisition cost of new customers for our client? 8. Vanity/ Reputation Nope! Will your product be more convenient to our clients customers than current solutions offered? Improve the image your business clients towards their customer segment(s)? 3. Acquisition convenience 4. Clients (of clients) satisfaction Does the internal relationship between your client and its employees improves? 10. Transparancy Yes! 9. OPEX Saving A real time-saver! Is your product/service lowering the operational costs at your clients' company? (eg. work hours) 5. Employee satisfaction A real time-saver! Does your product improve the working conditions at your business client? Are employees working at your business client able to focus more on what they like to do? They do what they are trained for again! Will your product/service also have a positive impact on the customer of your customer? Find new revenue models for your idea (B2B) Start here! What about these colours? “Find new revenue streams for your idea” > Leave post-it behind Don’t forget: > Check all exits > Continue until you meet previous post-it > Be inspired by examples
  • 58. Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! h in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! h in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! sh in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! sh in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models “Find new revenue streams for your idea” Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! ash in on your new idea? What about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! ash in on your new idea? hat about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! ash in on your new idea? t about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! cash in on your new idea? about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entir Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! cash in on your new idea? about these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user migh have trouble paying the ent Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! cash in on your new idea? bout these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user mi have trouble paying the e Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! cash in on your new idea? ut these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 9. Mystery/Surprises 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 18. Flat rate (one-time-fee) 13. Get one - Give one Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value?Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user m have trouble paying the Do your users want to pay every time they use your product/service? We will launchYes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Yes! ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product!Obviously... Not relevant! They would be devastated if their user data was lost! Nope! Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! Don't forget to check this one as well! teleported yourself here! Do you want to have an integrated solution that seems to be your own offering? Yes, Integrated Solution You won't regret this! High chance that you'll find more reasons for users to pay! o cash in on your new idea? these colours? One Laptop Per Child 27 Monetisation cards A toolkit to explore new revenue models