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Case Study: InsideView
Background
InsideView is a US based company who, since 2005, deliver up-to-the- minute sales contact and intelligence they glean from social media and traditional editorial sources. In fact, KINSHIP digital recommends and distributes InsideView’s social selling/intelligence solution – SalesView. KINSHIP digital was delighted to be asked to assist Koka Sexton, InsideView’s Social Media Strategist, in overcoming some key social intelligence challenges of their own.
Challenge
InsideView were already using a monitoring solution, however they were questioning the value it delivered to the business. When KINSHIP digital interviewed InsideView, they realised that InsideView required greater flexibility in their intelligence gathering capability than their current tool offered, as well as the ability to understand influencers, monitor their share of voice, gather competitive insights and measure customer support in real time. Until their dealings with KINSHIP digital, InsideView had not realised they could achieve all of this with one easy-to-manage tool. All meetings and product demonstrations were held online via Skype and email due to the geographic divide.
Strategy
After a full review of InsideView’s current monitoring software and requirements, KINSHIP digital configured a test Sysomos Heartbeat account using InsideView’s own live data, so they could demonstrate the value of the tool. KINSHIP digital’s solution immediately enabled InsideView to identify influencers and monitor social mentions of their brand, a list of twitter handles, as well as certain keywords on social media, blogs and other sources. KINSHIP digital also demonstrated how the tool performed ad-hoc searches, giving them much greater flexibility in their intelligence gathering.
Once set-up KINSHIP digital was able to interpret the results and refine the recommended search queries and tags so they could specify what InsideView needed to continue to monitor, where to find it and how to make the entire process as efficient as possible.
Results
• Gain customer insights from social media, blogs and other sources
• Gain competitive insights from social media blogs and other sources
• Gather influencer insights from social media blogs and other sources
• Use their improved insight to move from monitoring social media to engagement of clients, potential clients, influencers and its broader industry
• Identify the leading impacts of social on their business strategy.
Client Testimonial
“KINSHIP digital implemented their specialist Social Business Intelligence tools for InsideView. I was so surprised at their immediate effectiveness! Within days of running the software I was able to get data on what employees, people and competitors are saying about us. Monitoring social streams in real time has made the task of spotting trends and identifying new opportunities through social media easy. For only $550 per month, KINSHIP digital’s Sysomos Heartbeat solution saves time and money on what
was once a very labour intensive and ineffective research job.”
Koka Sexton - Social Media
Strategist, InsideView