2. WHY SOCIAL RESPONSIBILITY
ď˘
The business of business is business 'was the
motto of businessperson in early times. Narrowly
interpreted, it would mean that corporations have
only one responsibility, the single âminded pursuit
of profit. To economists like Adam smith and
Milton Friedman ,in a capitalist society profit
maximization by the continued increase of
efficiency is the most socially responsible way of
conducting business.
3. CORPORATE SOCIAL RESPONSIBILITY
ď˘
Definition- A companyâs sense of responsibility
towards the community and environment (both
ecological and social) in which it
operates.compainies express this citizenship
(1).through their waste and pollution reduction
process,(2).By contributing educational and social
program (3).by earning adequate returns on the
employed resources
4. CORPORATE SOCIAL RESPONSIBILITY (CSR)
Corporate social responsibility â
Emphasizes obligation and accountability to society
ď˘ Corporate social responsivenessEmphasize action, activity
ď˘ Corporate social performance â
Emphasizes outcome , result
ď˘
5. BUSINESS CRITICISM/ SOCIAL RESPONSE
CYCLE
Factors in the Societal Environment
Criticism of
Business
Increased concern
for the Social Environment
A Changed
Social Contract
Business Assumption of Corporate Social Responsibility
Social Responsiveness, Social Performance, Corporate Citizenship
A More Satisfied Society
Fewer Factors Leading
to Business Criticism
Increased Expectations Leading
to More Criticism
6. HISTORICAL PERSPECTIVE
From the 1950âs to the present the concept of
CSR has gained considerable acceptance and the
meaning has been broadened to include
additional components
ď˘ Economic model â the invisible hand of the
marketplace
protected societal interest
ď˘ Legal model â laws protected societal interests
ď˘ Modified the economic model
ď˘ Philanthropy
ď˘ Community obligations
ď˘ Paternalism
ď˘
7. CARROLLâS FOUR PART DEFINITION
â˘
CSR encompasses theeconomic
Ethical
Legal
Discretionary (philanthropic)
Expectation
That society has of organization has a given point in time
8. UNDERSTANDING THE FOUR COMPONENTS
Responsibility
Societal
Expectation
Examples
Economic
Required
Be profitable.
Maximize sales,
minimize costs,
etc.
Legal
Required
Ethical
Expected
Discretionary
(Philanthropic)
Desired/
Expected
Obey laws and
regulations.
Do what is right,
fair and just.
Be a good
corporate citizen.
10. BUSINESS RESPONSIBILITIES IN THE 21ST
CENTURY
Demonstrate a commitment to societyâs values and
contribute to societyâs social, environmental, and
economic goals through action.
ď˘ Insulate society from the negative impacts of
company operations, products and services.
ď˘ Share benefits of company activities with key
stakeholders as well as with shareholders.
ď˘ Demonstrate that the company can make more
money by doing the right thing.
ď˘
11. ARGUMENTS FOR SOCIAL RESPONSIBILITY
Society and Business are interdependentď˘ Public Imageď˘ Shareholder interestď˘ Avoidance of Governmental Regulation:
ď˘
12. CORPORATE SOCIAL RESPONSIBILITY (CSR)
ARGUMENTS AGAINST
-Profit Maximization
-Society has to pay the
Cost
-Business has enough
Power
-Social Overhead Costs
-Lack of accountability:
-Friedmanâs Views