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India Mobile 2010 Mobile Phone Users in India and their Mobile Usage Behavior and Preferences
Study Overview ,[object Object],[object Object],[object Object],[object Object],* Demographic profiling and individual level SIM and handset ownership findings are based on ‘all mobile using individuals’ living in the surveyed households (259,341). Mobile usage details, psychographics and consumption lifestyle profiling is based on only the ‘mobile using respondent member’ of these households (57,420).
Methodology Overview * For a detailed understanding of the methodology of the study, please refer to the ‘Methodology’ section of the dataset ,[object Object],[object Object],[object Object]
Comparability with TRAI Data * For a detailed understanding of the methodology of the study, please refer to the ‘Methodology’ section of the dataset ,[object Object],[object Object],[object Object],[object Object]
Comparability with TRAI Data * For a detailed understanding of the methodology of the study, please refer to the ‘Methodology’ section of the dataset ,[object Object],[object Object],[object Object],[object Object]
The Big Picture
[object Object],[object Object],[object Object],[object Object],The Big Picture
[object Object],[object Object],[object Object],The Big Picture
[object Object],[object Object],[object Object],The Big Picture
[object Object],[object Object],[object Object],[object Object],The Big Picture
[object Object],[object Object],[object Object],The Big Picture
Topline Findings
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Active Subscribers and Subscriptions* * As of June 2010
The Geographics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Service Usage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Service Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service Provider – ‘Active’ Multiple Connections Overall  (%) Mobile Service  Providers Active Mobile Subscribers  (%) Active Mobile Subscriptions (%) Airtel 27.7% 28.0% Vodafone 15.6% 15.3% Reliance 15.1% 15.0% IDEA 13.1% 13.0% BSNL 10.6% 10.7% Tata Teleservices 7.7% 7.5% Aircel 6.9% 6.8% Loop Mobile 0.6% 0.6% Mobile Service  Providers Active Mobile Subscribers  (%) Active Mobile Subscriptions (%) Sistema Shyam 0.4% 0.4% Uninor 0.4% 0.4% MTNL 0.4% 0.4% Spice 0.2% 0.2% HFCL 0.1% 0.1% Others 0.3% 0.3% Non-operating brands claimed 0.9% 1.3% Total 100% 100% 1.06 1.05
Mobile Handset Usage ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Mobile Handset Brands
Handset Brands  – Multiple Handsets Mobile Handset Brands % of Total ‘Active’ Mobile Handsets All India Urban Rural Nokia 62.2% 65.2% 59.1% LG 10.2% 10.3% 10.0% Samsung 9.2% 7.7% 10.7% Sony Ericsson 3.6% 3.2% 4.0% Micromax 1.6% 1.0% 2.3% Motorola 1.6% 1.8% 1.3% Spice 1.5% 1.2% 1.8% Haier 0.9% 1.1% 0.6% Maxx Mobile 0.7% 0.5% 0.8% Other Brands 1.7% 1.9% 1.9% Local/Chinese 4.0% 3.3% 4.6% Don't Know/Unspecified 4.8% 5.1% 4.5%
Demographic Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Psychographic Profile
Consumption & Media Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

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Snapshot of juxt india mobile 2010 study press

  • 1. India Mobile 2010 Mobile Phone Users in India and their Mobile Usage Behavior and Preferences
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  • 17. Service Provider – ‘Active’ Multiple Connections Overall (%) Mobile Service Providers Active Mobile Subscribers (%) Active Mobile Subscriptions (%) Airtel 27.7% 28.0% Vodafone 15.6% 15.3% Reliance 15.1% 15.0% IDEA 13.1% 13.0% BSNL 10.6% 10.7% Tata Teleservices 7.7% 7.5% Aircel 6.9% 6.8% Loop Mobile 0.6% 0.6% Mobile Service Providers Active Mobile Subscribers (%) Active Mobile Subscriptions (%) Sistema Shyam 0.4% 0.4% Uninor 0.4% 0.4% MTNL 0.4% 0.4% Spice 0.2% 0.2% HFCL 0.1% 0.1% Others 0.3% 0.3% Non-operating brands claimed 0.9% 1.3% Total 100% 100% 1.06 1.05
  • 18.
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  • 20. Handset Brands – Multiple Handsets Mobile Handset Brands % of Total ‘Active’ Mobile Handsets All India Urban Rural Nokia 62.2% 65.2% 59.1% LG 10.2% 10.3% 10.0% Samsung 9.2% 7.7% 10.7% Sony Ericsson 3.6% 3.2% 4.0% Micromax 1.6% 1.0% 2.3% Motorola 1.6% 1.8% 1.3% Spice 1.5% 1.2% 1.8% Haier 0.9% 1.1% 0.6% Maxx Mobile 0.7% 0.5% 0.8% Other Brands 1.7% 1.9% 1.9% Local/Chinese 4.0% 3.3% 4.6% Don't Know/Unspecified 4.8% 5.1% 4.5%
  • 21.
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