1. LOGO VERSIONS
In addition to the full color
version (above) the logo is
also available in one-color
versions as both black and
reverse to white.
June 8-10, 2015
McCormick Place | CHICAGO, IL
www.floriexpo.com
EXHIBITORPROSPECTUS
3. Produced by Diversified Communications, the
International Floriculture Expo is an annual event
where the floral industry gathers to discover new
products, source new suppliers, network, and
learn. It is considered the leading industry trade
event, bringing together the highest-volume
buyers from the floral industry, connecting them
with companies that offer an array of products
and services.
IFE 2015 will be co-located with United Fresh
and FMI in Chicago. The combination of these
powerful events will bring together cross-category
retailers from high volume mass markets and
mid-size grocers, to independent operators from
the local, national and international markets.
Produced by:
7. TOP 5Visitor Industries
“This is the premier show for
Supermarket floral. It will only
improve with the addition of
Produce and FMI.”
– Steve Casso
burton + BURTON
42%
Mass Market
Retailers
24%
Retail Florist
9%
Wholesale
Florist
Designated
Buying Agent
7%
6%
Manufacturer
• Cut flowers, bouquets, bunches
• Containers, vases ceramics
• Blooming plants
• Green/foliage
• Potted plants
• Other floral accessories
• Tropical indoor foliage
• Ribbons, bows, and picks
• Films, sleeves, and wraps
TOP PRODUCTS
BEING SOURCED
9. Revolutionizing the
food retail, produce,
Floral industries!
Co-located with United Fresh + FMI Connect
For the first time, IFE will be co-located
with United Fresh and FMI Connect,
making this your ultimate fresh food
and produce destination.
YELLOW-ORANGE
CMYK: 0.40.100.0
PMS: 157C
RGB: 250.166.26
Hex: faa61a
BLACK
CMYK: 0.0.0.100
PMS: BlackC
RGB: 35.31.32
Hex: 231f20
GREEN
CMYK: 70.0.100.0
PMS: 362C
RGB: 77.184.72
Hex: 4db848
BLUE
CMYK: 70.0.0.10
PMS: 2995C
RGB: 21.176.222
Hex: 15b0de
VISUAL IDENT
usage guideli
Exo Extra Thin Exo Extra Medium
TYPEFACES
COLORS
LOGO VERSIONS
In addition to the full color
version (above) the logo is
also available in one-color
versions as both black and
reverse to white.
The United Fresh Produce Association
brings together companies across every
segment of the fresh produce supply chain,
including growers, shippers, fresh-cut
processors, wholesalers, distributors, retailers,
foodservice operators, industry suppliers and
allied associations.
• 82% of attendees with buying authority
• Targeted marketing campaign to over 30,000
prospects worldwide
• Key retail and foodservice buyers, and C-level
supermarket executives
• Multi-channel buyers, including convenience
stores, drug stores, and restaurant chains
FMI Connect annually builds momentum
as the dynamic industry platform where
food retailers and their merchandise and
service innovators push the boundaries of
productivity and profitability—together.
• 31% of visitors are operators with over
1,000 stores
• 2/3 of visitors are top management personnel
• 84% have are involved in purchasing decisions
• $1.3 million average planned purchasing
budget of attendees
• Print and interactive advertising and industry
publication
+1 MILLION square feet of exhibits
+14 THOUSAND total attendees
+1 HUNDRED hours of education
11. Reap the Rewards
of Exhibiting
The International Floriculture Expo attracts more
high-volume floral retail buyers than any other trade
event. Along with a robust marketing campaign to
deliver Key Buyers to you, exhibitors also receive the
following:
• Complimentary booth carpeting
• Major discounts on educational programs
• Referral program—name a buyer, and we
will reach out
• Complimentary hotel accommodations
for top-tier buyers
• New product showcase
• Several opportunities to network including
parties, receptions, award ceremonies
Learn More about Exhibiting:
sales@floriexpo.com
207-842-5530
www.floriexpo.com
2015
HIGHLIGHTS:
• Opening Night Party on the Navy Pier
• Full day of conference sessions
• Design demonstrations
• Iron designer competition
• Happy hour
• Flower naming ceremony
• Merchandising Award of Excellence
Produced by:
