This is Twitter presentation put together by Amy Sample Ward and presented to TiE Boston as part of their Social Media usage for Non-Profits panel discussion on 4/8.

1. Twi$er.ORG:
What, why, who and how for
Nonprofit Organiza5ons using Twi9er
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2. Twi$er.ORG:
What, why, who and how for
Nonprofit Organiza5ons using Twi9er
Road Map:
• What is Twi0er?
• Why use Twi0er?
• Who’s using Twi0er?
• How do I get started?
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3. What is Twi$er?
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4. What is Twi$er?
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5. Why use Twi$er?
To LISTEN:
• Find conversa>ons
• Find who’s having the
conversa>ons
• Find out how you/your
organiza>on can
contribute
• Iden>fy what’s missing
from the conversa>ons
(may be an opportunity
to ramp up your
resources or informa>on
sec>on on your website)
AmySampleWard.org Amy Sample Ward NetSquared.org

6. Why use Twi$er?
To CONVERSE:
• Ask ques>ons
• Answer others’
ques>ons
• Pass on informa>on,
links, and ideas
• Connect with your
community members,
poten>al funders,
volunteers, and those
passionate about your
organiza>ons’ work
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7. Who’s using Twi$er?
3 Case Studies
The Women’s Museum
Na>onal Wildlife Federa>on
AmnestyUK
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8. Who’s using Twi$er?
What they are doing RIGHT:
• Balanced stream
• Being real
• Mo>va>ng the community
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9. Who’s using Twi$er?
@TheWomensMuseum
Balanced Stream:
• link to your website,
and link to others’
• talk about campaigns,
talk about news, talk
about what other people
are interested in, too
• Ask ques>ons and offer
answers
• Say “please” and
“thank you” always!
AmySampleWard.org Amy Sample Ward NetSquared.org

10. Who’s using Twi$er?
@TheWomensMuseum
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the seVngs to
provide more
informa>on
• Connect back to
Twi0er from your
website
AmySampleWard.org Amy Sample Ward NetSquared.org

11. Who’s using Twi$er?
@TheWomensMuseum
MoJvaJng the
Community:
• Create campaign
beyond today
• Know the audience
• Know the tool
• Find allies and
promoters
AmySampleWard.org Amy Sample Ward NetSquared.org

12. Who’s using Twi$er?
What they are doing RIGHT:
• Amplifying the message
• Being real
• Connec>ng the community
AmySampleWard.org Amy Sample Ward NetSquared.org

13. Who’s using Twi$er?
@NWF
Amplifying Message:
• Diverse content
• Include links
• Call to ac>on
• Recognize par>cipants
(and say “thank you”)
AmySampleWard.org Amy Sample Ward NetSquared.org

14. Who’s using Twi$er?
@NWF
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the seVngs to
provide more
informa>on
• Connect back to
Twi0er from your
website
AmySampleWard.org Amy Sample Ward NetSquared.org

15. Who’s using Twi$er?
@NWF
ConnecJng the
Community:
• Create campaign
beyond today
• Know the audience
• Know the tool
• Find allies and
promoters
• Connect it in real‐>me
with your website
AmySampleWard.org Amy Sample Ward NetSquared.org

16. Who’s using Twi$er?
What they are doing RIGHT:
• Personalizing the organiza>on
• Being real
• Shining light on real issues
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17. Who’s using Twi$er?
@AmnestyUK
Personalizing the
OrganizaJon:
• Talk like people, not
press releases
• Include links
• Use the tools
• Invite the community
at large to join you!
AmySampleWard.org Amy Sample Ward NetSquared.org

18. Who’s using Twi$er?
@AmnestyUK
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the seVngs to
provide more
informa>on
• Connect back to
Twi0er from your
website
AmySampleWard.org Amy Sample Ward NetSquared.org

19. Who’s using Twi$er?
@AmnestyUK
Shining Light on Real
Issues:
• Integrate with other
plaZorms
• Create op>ons specific
to tools
• Provide all the tools
supporters need
• Recognize par>cipants
(and say “thank you”)
AmySampleWard.org Amy Sample Ward NetSquared.org

20. How do I get started?
AmySampleWard.org Amy Sample Ward NetSquared.org

21. How do I get started?
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22. How do I get started?
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23. Twi$er me!
Thank you so much!
Looking forward to con>nuing the conversa>on
with you online:
• @amyrsward
• amysampleward.org
• amy@amysampleward.org
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