nokia case study, how it become so famous and then fell down.

2. FIRST OF ALL A LITTLE BIT HISTORY.
• 1865 Established in Finland, A Multinational Corporation.
• Involved in many Business like.
• Communication.
• Information Technology.
• Consumer Electronics.
Become world Biggest Mobile Company.
• Nokia Buy Mobira To Manufacture Mobiles.

3. NOKIA MOBIRA
SENATOR
In 1982 and is seen as one of the first true
mobile phones.

4. CONTINUE WITH
• 1984 Nokia Mobira Talkman.
• First Transportable Phone.
• 1987 Nokia Mobira City Man.
• You can use any were in the city

5. • In 1992 Nokia Launched 1011 Handset.
• Spreading into Europe And US Markets.
• In 1994 Nokia Launched 2100 Series.
• First Feature Phone.

6. EXPECTED TO SELL
4 LACK UNITS
AND SOLD 2 CRORE PHONES.

7. 1992 - NOKIA PREDICTIONS
1999
0
10
20
30
40
Million
40
0
50
100
150
200
250
Million
250
Predictions of Handsets Industry up to 1999

8. NOKIA BEAT MOTOROLA – WORLD’S NO 1
25%
Othe
Nokia Market share in 1997 1998
America
Europe
Russia
India
China

9. 2003 - 2005
70%

10. NOKIA SALES IN 2008

11. • America or Europe • Asia Markets

12. ASIA CONTINENT

13. Apple in 2010
3 Lack Apps
Android in 2010
1.25 Lack Apps
20,000 Apps

16. Olli-Pekka Kallasvuo – Former CEO Stephen Elop – New CEO

17. My Hardware Your Software
No 1 in the world
Window is not compatible for Mobile
Apps

19. RESCUED MICROSOFT
Steve Ballmer Satya Nadella

21. COME BACK OF NOKIA
• Brand name was sold to HMD Global, Formed
mostly by ex former Nokia Employees in Finland.
• HMD Global approach Microsoft and Bought
Back Nokia.
• HMD got exclusive rights to use the Nokia brand
on mobile phones and tablets globally (except
Japan) for the next 10 years.
• Create good relations with distributer and
retailers.

22. MAXIMUM OPPORTUNITY MARKET
Rs 10000 – Rs 30000

24. THANK YOU