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MARKETING ON
A SHOESTRING
WORKSHOP
BUSINESS BITES 2.0
JulieDiaz-Asper
Founder
SocialLensResearch
BEFORE YOU START
TO MARKET
WHO IS YOUR DREAM CUSTOMER?
what motivates, influences your customer
WHAT PROBLEM ARE YOU SOLVING?
issues, needs
WHAT IS YOUR EXPERTISE?
your experience, your skills
WHAT IS YOUR STORY?
the Why versus the what you do!
WHO IS THE COMPETITION?
Strengths, weaknesses and strategies
WHO DO YOU WANT TO BE LIKE?
top marketers in your space, relevant benchmarks
WHAT IS THE CONVERSATION?
topics, hashtags, keywords and influencers
START WITH GREAT
CONTENT
CONTENT CREATION
help users to understand how to use your product
CONTENT CREATION
Offer an insider deal
CONTENT CREATION
give them insider details
CONTENT CREATION
showcase your expertise
CONTENT CREATION
tempt customers to come and try you
CONTENT CREATION
share the stories and people behind your business
CONTENT CREATION
share your customers' images and post
CONTENT CREATION
add videos, simple is ok
CONTENT CREATION
Be part of the community
TOOLS: CREATE GREAT IMAGES
www.canva.com
www.picmonkey.com
www.piktochart.com
www.recitethis.com
apps:
www.pic‐collage.com
www.befunky.com
www.rhonnadesigns.com
www.abeautifulmessapp.com
TOOLS: CREATE GREAT VIDEOS
www.mixbit.com www.wevideo.com
apps:
www.magisto.com
TARGET CAREFULLY
CHOOSING SOCIAL PLATFORMS
Choose based on where YOUR customer is 
DO NOT HIDE YOUR SOCIAL ACCOUNTS
Feature top platforms on your site
TOOLS: FIND YOUR COSTUMER
www.topsy.com
www.socialmention.com
www.websta.me
TOOLS: FIND YOUR COSTUMERS
www.adwords.google.com/KeywordPlanner
TOOLS: PLAN & AUTOMATE YOUR SOCIAL
www.hootsuite.com
www.dashburst.com
www.buffer.com
A HOME BASE
Score Tips: https://www.score.org/blog/2014/raj‐tumber/website‐design‐small‐
business‐owners‐explained‐simple 
BEING FOUND LOCALLY
 Search Engine Land:  http://searchengineland.com/local‐seo‐rank‐local‐business‐218906
Google: https://support.google.com/webmasters/answer/92319?hl=en
TOOLS : TRACK YOUR CAMPAIGNS
www.bitly.com
www.goo.gl/
www.google.com/analytics/

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Social Media Marketing on a Shoestring Budget