EBBD PB1 2021 11

1. PERSONAL BRAND EXPLORATION
Julianna Wimme
r
Project & Portfolio I: Week
1
10/2021

2. • I am someone that you would want around for the long run. I am hard working,
dedicated, and always make sure everyone in the room is comfortable and having
fun! I believe that you can set high goals and reach them if you put effort and
energy into it. You also need to have people around you that will push and
motivate you, which is someone like myself. I value all the relationships I make
with my family, friends and co-workers. I live by pushing and putting myself into
uncomfortable positions because like everyone says “YOLO”. You truly do only
live once and you need to live in the moment and make beautiful memories with
yourself and with the people around you.
• My background includes working in warehouses. I was a supervisor/coach and I
worked in the of
fi
ce as well. I worked with many associates as a supervisor/coach
helping and coaching them to help achieve their goals everyday. When I worked in
the of
fi
ce, I helped the companies hire associates and went through orientation with
them. My brand archetype is entertainer which
fi
ts perfectly for me. I like making
other people happy and I always bring joy. I made sure everyone was comfortable in
the workplace and made sure they knew they had a friend to come to. I gained
many skills working in this position. I learned how to speak with others during
different situations and also being an active listener. Also, I learned many other skills
that include different softwares. I know all of the Microsoft software that many jobs
require - Powerpoint, Outlook, Excel and etc.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Produce
r
• Event Manage
r
• Agen
t
BRAND ARCHETYPE -I would love to work
within the entertainment business industry. I discovered
producer, event manager and to be an agent to be very
exciting to me. I approach my work differently because I
make relationships with co-worker that I care about. I am
very adventurous and outgoing, which would be a plus
when working the higher level management. They would
want a strong person that can be serious when they need
to be but also be outgoing to build relationships with
future clients or partners.
Manager for Entertainment Industry

4. CEO And Managers
TARGET AUDIENCE
Ari Emanuel
Outreach Plan
:
• I will complete being an independent agent within a small
small business to gain experience
.
• I will contact this person by setting up a meeting through
their assistant or if I become more active professionally
they will notice me and set up a meeting
.
• I want to be able to reach out to this company after about 3
years of experience being an independent agent.
Owner at William Morris
Endeavor Agency
Jennifer Bassett
Outreach Plan
:
• To prepare contact with the CEO, I can start off by working and
volunteering in small event companies that will help me gain
experience
.
• To start communication with this company, I can come to events
they have and start meeting with other event managers that can
help me and recommend me to the CEO and manager
.
• I want to communicate with the CEO after working and
volunteering for about 2 years, where I know I’ll have all of my
knowledge and be well suited for the job.
CEO at Bassett Events
Bob Chapek
Outreach Plan
:
• One task I will like to complete before reaching out is to
start doing roles as a producer at a smaller company
and create my own
fi
lms
.
• I will start communicating by setting up a meeting with
Chapek through his assistant.
• I want to communicate with him after 5 years of being a
producer and making my own short
fi
lms.
Chief Executive at Walt
Disney

5. GOALS
Short Term: (Immediately After Graduation,2023)
• For my short term goal, I would want to graduate for college and
start networking and help volunteering on projects to start
becoming well known professionally; 1 to 3 years after
graduating
.
Mid Term: (2026
)
• My mid-term goal, I’m hoping to start at an up-coming company
for the jobs I’m very interested in. I will need to start gaining lots
of experience in this goal to get to my end goal. During this time,
I want to further myself in education and start on my master’s
degree in business. ; 3 to 5 years after graduating
.
Long Term: (2028
)
• In my long-term goal, I would want to reach my profession with
all the experience and knowledge that will make me the best and
well known. At this point, professionally I will be working on large
projects and it can be creating my biggest movie yet or even
being an agent to many clients; 5 years after graduating.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
SOFT
HARD
Novice / Adept / Expert
Knowledge of presentation software Novice / Adept / Expert
Speaking to others Novice / Adept / Expert
Being an active listener Novice / Adept / Expert
Knowledge of Blackbaud The Raiser’s Edge and Microsoft
Dynamics
SOFT
HARD
Novice / Adept / Expert
Know video creation and editing software Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Knowledge of mail software

7. I help anyone do anything by pushing myself
and to always be there in need.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience
:
• Warehouse
• Of
fi
ce
Education:
• Entertainment Business Bachelors Full Sail University (Exp. 2023)
Leadership Roles:
• Supervisor/Coach
• Of
fi
ce recruiter

9. COMPETITION
Daniel McCartney
Industry Experience
:
• Assistant 3 year
s
• Booking Coordinator 2 year
s
• Agent 2 years
Education
:
• N/A
Leadership Experience
:
• Music Agent
• Founder
Skills and Pro
fi
ciencies
:
• N/A
Julianna Wimmer
Overall Online Presence
:
• 500+ connections
• No banner image customizatio
n
• 90% profession of headsho
t
• Very little detaile of the pro
fi
l
e
• No published article
s
• Is active on other social medi
a
• No LinkedIn URL customize
d
• Grade: Average, 70 out of 100
Industry Experience
:
• Warehouse 3+ year
s
• Of
fi
ce 2 years
Education
:
• Entertainment Business Bachelors
Leadership Experience
:
• Supervisor/Coac
h
• Of
fi
ce Recruiter
Skills and Pro
fi
ciencies
:
• Mail software - Microsoft Outloo
k
• Presentation Software - Microsoft Powerpoin
t
• Speaking to other - very open and friendly
Overall Online Presence
:
• 2 connection
s
• No banner image customizatio
n
• 90% profession of headsho
t
• Very little detaile of the pro
fi
l
e
• No published article
s
• Is active on other social medi
a
• No LinkedIn URL customizatio
n
• Grade: Average, 75 out of 100

10. COMPETITION
Marques Brownlee
Leadership Experience
:
• Video Produce
r
• Video Creator
Julianna Wimmer
Industry Experience
:
• Produce
r
• Marketing
Education
:
• Business and Technology Bachelors
Skills and Pro
fi
ciencies
:
• Video Editing - Youtub
e
• Adverting and Marketing - Youtub
e
• Web Video - Youtube
Overall Online Presence
:
• 500+ connections
• Yes banner image customized
• 90% profession of headshot
• Very detailed pro
fi
le
• No published article
s
• Is active on other social medi
a
• No LinkedIn URL customization
• Grade: Superior, 95 out of 100
Industry Experience
:
• Warehouse 3+ year
s
• Of
fi
ce 2 years
Education
:
• Entertainment Business Bachelors
Leadership Experience
:
• Supervisor/Coac
h
• Of
fi
ce Recruiter
Skills and Pro
fi
ciencies
:
• Mail software - Microsoft Outloo
k
• Presentation Software - Microsoft Powerpoin
t
• Speaking to other - very open and friendly
Overall Online Presence
:
• 2 connection
s
• No banner image customizatio
n
• 90% profession of headsho
t
• Very little detaile of the pro
fi
l
e
• No published article
s
• Is active on other social medi
a
• No LinkedIn URL customizatio
n
• Grade: Average, 75 out of 100

11. BRAND POSITION
For everyone who works within the entertainment
industry, I provide passion, dedication, and I bring the
fun to my hard work. I have leadership experience and
many skills. I know how to work with many people and
work hard with the skills and I bring the best out of
every project. I’m working on repositioning my brand
against my competitors by strengthening my
networking on LinkedIn, Twitter and Instagram.
JULIANNA

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• NetworkNite
‣ Nov. 18 I Orlando, F
L
• Association of Independent Commercial Producer
s
‣ July 10 | New York, N
Y
• Association of Talent Agent
s
‣ Aug. 20 | Santa Monica, CA
Digital Marketing
• Primary Content: I want to create content like videos to help
show and express my work. I want to show events and short
fi
lms that will inspire people
.
• Primary Tools: I will use Instagram as my main platform. It is
very well known and people can easily
fi
nd me. I will put all
my work on my pro
fi
le
.
• Website: I will network through many people and show my
work that can inspire and also show my dedication.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will like mentorship from Marie Forleo. She will guide
me and as she puts it, help me get anything I want. I
April 2023
Formal Education
• Entertainment Business Bachelors I June 202
3
Technical Skills
• Video Editing - Adobe Premiere I June 202
3
• Video Creating - Final Cut Pro I July 202
3
• Microsoft Dynamics - Microsoft Learn I August 2023
Soft Skills
• Persuade - Business Insider I Jan. 202
2
• Negotiation - Business Insider I March 202
2
• Talking in front of big crowds - Business Insider I May
2022

14. Julianna Wimmer
You know people being too serious or is not
dedicated in their work? Well, what I do is bring the fun to the
projects and give everything my all, my passion, dedication and hard work. In
fact, I wrote my own blog for a company and brought them many more
readers with my dedicated work.
“

15. REFERENCES
McCartney, Daniel. (November 17, 2021). Daniel’s Linkedin.
https://www.linkedin.com/in/daniel-mccartney-83432b138/
Brownlee, Marques. (November 17, 2021). Marques’s
Linkedin. https://www.linkedin.com/in/mkbhd/detail/recent-
activity/
Endeavor Operations Company. (2021). William Morris
Agency. https://www.wmeagency.com
Disney. (2021). The Walt Disney Company. https://
thewaltdisneycompany.com/leaders/bob-chapek
/
Bassett Events. (2021). Bassett Events Inc. https://
www.bassetteventsinc.co
m
Wimmer, Julianna. (November 17, 2021). Julianna’s Linkedin.
www.linkedin.com/in/juliannawimme
r
Association Of Independent Commercial Producers. (2021).
AICP. https://www.aicp.com
Accrisoft. (2021). Association Of Talent Agents. https://
www.agentassociation.com/index.php
Adobe. (2021). Adobe Premiere Pro. https://www.adobe.com/
products/premiere.html
Apple Inc. (2021). Final Cut Pro. https://www.apple.com/
fi
nal-
cut-pro/
Microsoft. (2021). Microsoft Dynamics 365. https://
docs.microsoft.com/en-us/learn/dynamics365/