3. Aktiv connects active people beyond the Internet
to meet in the real world.
Our intuitive mobile app helps you
coordinate physical activity.
Aktiv aims to promote the social aspect of sports and
motivate people to adopt healthier lifestyles.
4. AGENDA
1. The Opportunity
2. The Product
3. The Plan
The Team
The Problem
The Opportunity
Market Research
Competition
Value Proposition
User Experience
Additional Features
Metrics
Marketing
Monetization
Challenges &
Risks
Growth
8. Opportunity
Value Hypothesis:
People are willing to solve this problem using an app.
Growth Hypothesis:
People are interested in playing sports with others and
have problems coordinating.
9. Market Research
56M Runners in the US
Affordability
People of all ages run
(Avg 40 yo)
POPULARITY CONNECTEDNESS GROWTH
70% of runners use
running apps
45% of runners have no
preference or prefer
running in groups
Running has a huge
growth momentum
Mobile applications are
growing 7% annually
11. Results
from 100 groups
46% of respondents
run often
52% of runners run
with friends
64% of runners have
problems coordinating
75% of respondents
saw value in the app
77% of respondents
would download the app
Interview Feedback
12. Competition Analysis
1. Running Apps 2. Messaging Apps 3. Team
Management Tools
For individuals
Compare stats with
friends
Advanced runners
Awkward process
Time consuming
Socially limiting
Designed for teams
Poor usability for
individuals
Advanced athletes
13. Value Proposition
The Objective
Aktiv helps you find running partners. Other apps are your running partners
The Experience
Aktiv helps you meet your friends. Other apps help you compete with friends.
The User
Aktiv promotes social activity. Other apps are designed for individuals.
23. Measure Success
AB Testing
Focus Groups
Metrics
Number of runs shared and joined per week/month
Number of runners per run posted
Number of runs shared and joined per user
Tools
25. Marketing Plan
Participate in
smaller scale
events
42,161 races in the
USA annually
Partner with big
event – organizations
Ex: Canada Running
Series, NYC Marathon
Find local running
club influencers
Top to bottom
approach
Word of mouth
Invite & Share to
friends
Social media
30. Key Takeaways
Mission
Aktiv aims at connecting people beyond the Internet by simplifying the
coordination process
Value Proposition
Aktiv is intuitive and fun. It’s a unique solution for an underserved market.
Future Expansion
Aktiv will revolutionize the sports community by expanding to new markets and
promoting the social aspect of doing sports.
1.
2.
3.
31. Q&A
1. The Opportunity
2. The Product
3. The Plan
The Team
The Problem
The Opportunity
Market Research
Customer Segment
Initial Feedback
Competition
Value Proposition
User Experience
Additional Features
Metrics
Marketing
Monetization
Challenges &
Risks
Growth
33. Challenges & Risks
1. Coder
2. Market Research
3. Ease of Use
1. Abusive Behavior
2. Geographical Constraints
3. High Competition
4. Growth of User Base
Hinweis der Redaktion
This should be told like a story
Bob wants to go running with some friends… so many things can prevent him from doing that…
Animations one by one of each « pain »
Need photo and logo
This should be a value propision / our main idea
MAKE IT ACCURATE
Need photo and logo
Say that we all have experience running, that’s why we chose to start with runners\
We experienced problems with coordination // all athletes
Problem (customer pain + assumptions)
Should this slide be before or after the “market”?
Market (start with runners market potential, market research / opportunity
Where do we target them?
///
We chose runners + app
What is the motivation behind each? Do they
Athletes “I am too good” -> no coordination need
Talk about the process of the interviews.
Competitionobservations of current competitorsour process (how many apps we looked at)key findings (messaging / put the graph)
Value propositionHow are we different / the secret sauce
Increased motivation, easy to find buddies
What is their motivation to download it?
What it their motivation to use it?
Need photo and logo
User experience (show mockups)
It would look more organized if we have animations with arrows and circles to show things
User experience (show mockups)
It would look more organized if we have animations with arrows and circles to show things
User experience (show mockups)
It would look more organized if we have animations with arrows and circles to show things
User experience (show mockups)
It would look more organized if we have animations with arrows and circles to show things
User experience (show mockups)
It would look more organized if we have animations with arrows and circles to show things
User experience (show mockups)
MVP walkthrough
User experience (show mockups)
Metricsmeasure success?Mockup feedback
///
Small batches
We want to avoid vanity metrics
Need photo and logo
All the marketing will serve to create value in the next step: monetization
Viral growth
If that doesn’t work we can use premium?
Add arrow: use physical stores as starting points
Ambassador
One person: time skill quality
In market understading: mention Africa and India
High competition in the app industry, our app needs to be perfect: good quality, ease of use
Growth : depends on geography, market research,
Abusive behavior: like any other dating meeting app
Not the best slide lol
Value propositionHow are we different / the secret sauce
Increased motivation, easy to find buddies
What is their motivation to download it?
What it their motivation to use it?
MAKE IT ACCURATE
One person: time skill quality
In market understading: mention Africa and India