1. MEDIA PACK1 2 3 4
QUALITYWORLDSEPTEMBER2013www.thecqi.org
Where’s the source?
McDonald’s opens up its supply chain
Quality World
The magazine of the Chartered Quality Institute
September 2013
OFC Cover QWSept2013.indd 1 20/08/2013 15:12
ADVERTISING JUDE ROSSET 0207 880 6217 jude.rosset@redactive.co.uk

2. The ASQ’s Global State of Quality Research looks at how organisations around the world manage quality
resources in their operations. The research gathered data from 2,000 organisations in 22 countries.
Here are some of the key findings. For more information, please visit http://asq.org/global-state-of-quality
The Global State of Quality
1,991
Respondents
22
Countries
75%These organisations represent 75%
of global gross domestic product.
51%of all respondents report
quality measures across
the entire organisation.
68%
of organisations surveyed
share information on
product or service quality
performance with customers.
88%
of organisations worldwide
offer incentives to staff
that meet critical
quality targets.
60%
of respondents say
senior leadership in their
organisations receive only
quarterly or annual reports. 50%
of frontline staff, on
the other hand, receive
reporting of quality
measures daily or weekly.
55%
of respondents say
incentives come in the
form of informal manager
recognition.
30%
say their organisations
offer financial incentives.
24%
of organisations offer
non-financial awards.
56%
of respondents say the
customer is the only person
qualified to specify what
“quality means.”
Australia, Brazil, Canada, China,
Czech Republic, Finland, France,
Germany, India, Kyrgyzstan, Mexico,
the Netherlands, Norway, Republic of
Korea, Romania, Russian Federation,
Spain, Switzerland, Ukraine, United Arab
Emirates, United Kingdom, United States
reporting
training inCentiVeSSurVey demographiCS
Quality meaSureS
StandardiSed proCeSS
The value of widely communicating quality
measures in a transparent fashion can
provide tremendous benefits.
In total, quality helps you provide better value
and service to the customer. In fact, in many
successful organizations, quality and customer are
two concepts becoming one – the Qustomer™
.
Quality measures are important not
only to company leaders, but to
frontline staff who stand to gain
incentives if they meet quality goals.
In addition to choosing a framework,
organisations are faced with choosing
to whom and how often to report on
quality activities.
However organisations view quality, the existence of a standardised
process for quality management can improve efficiency and compliance.
1.5Manufacturing organisations are
1.5 times more likely than service
organizations to use ISO as their
quality framework.
89%of organisations worldwide
have a standardised process
in place for quality management.
100
80
60
40
20
96%
of organisations
provide quality
training.
64%
of respondents
say their
organisations
provide quality
training to
staff directly
involved in
quality-related
activities.
When quality
is governed by
a centralized
department,
76% of
staff directly
involved in
quality-related
activities receive
training.
56%
of staff directly
involved in
quality-related
activities
receive training
when quality
is governed
by senior
leadership.
CuStomer
1 2 3 4
THE QW
PORTFOLIO
S
mart organisations understand employees
are the engine that keeps the company
growing, adapting and innovating, and
a thoughtful workplace design can be a
powerful tool in supporting performance. The
9–5 is a fundamental part of our daily lives, on
average 40 hours per week in the office, which is
why an environment that’s comfortable, practical
and boosts morale is top priority.
The notion that this is directly linked to staff
satisfaction – and when done right can result
in higher productivity levels and reduced error
rates – is a relatively new concept, but one that’s
seeing steady growth in business. Tim Oldman,
founder and Managing Director of Leesman
Index – a workplace effectiveness benchmarking
tool – spoke to QW about the value of quality in
workplace design and how collaboration is the
way forward.
The lean, mean way
While there have been some significant strides in
workplace design – a discipline more than four
decades old – up to this point the focus has rather
been on ‘surface decoration’, than the ‘hyper
design’ of a space. “A lot of attention is paid
to the design, but the focus is mainly aesthetic,
lacking an understanding of the processes that
enable an office to work,” explains Tim. “The Six
Sigma methodology within a design project is vital
because simply decorating a space is not enough.
When choosing the Leesman space, it was
important to team up with a company (The Office
Group) that knew and understood what makes an
effective office, because its highly satisfying social
cohesion has provided my team with facilities that
support them in their job on all levels.”
When you look at the focus booths, social areas
and sleek modern lines of the Leesman office
based in Euston, London, it’s easy to see why a
more analytical approach is being championed.
“Lean isn’t about stripping out the glamour
and turning the office into a factory floor, but
providing a space that enables employees to
work at their optimum,” says Tim. “There are a
number of highly vocal academics applying Lean
to minimal design solutions, filling a space with
banks of desks and no enrichment (such as art,
plants and more), but that’s not Lean at all. An
analytical approach isn’t at one end of the scale
and enrichment the other. It’s not that simple.”
But why isn’t the impact of this new vision
on workplace design being given more attention,
especially when it’s been proven to have a
profound effect (extensive research conducted
by Gallup in the US) on the levels of emotional
investment that we put into our work?
“The office design market is dominated by
interior designers and architects, and although
they’re successful at what they do, the profession
needs a more analytical approach,” advises Tim.
“Understanding the principles of Six Sigma on
a project from an error and waste elimination
perspective, instead of just arriving with an
innovation agenda, will eliminate common faults
and deliver more effective outcomes. The problem
November 2013 | Quality World | 37
The modern office
Amanda Pauley talks to Tim Oldman, founder and
Managing Director of Leesman Index, about his masterplan
to change the way we design, view and use the workplace
QUALITYWORLDOCTOBER2013www.thecqi.org
Trailblazer
Transforming Great Ormond Street
Quality World
The magazine of the Chartered Quality Institute
October 2013
OFC Cover QWOc2013.indd 1 24/09/2013 15:24
The Magazine
Quality World is the official membership magazine for the Chartered Quality Institute (CQI), the
professional institute for experts in quality in the UK and globally. Quality world is the only magazine
in the UK to feature the latest news, views and jobs in quality. Published 11 times a year, the magazine
reports on business improvement techniques such as ISO 9000 and Six Sigma,while offering in-depth
coverage of contemporary business issues, making it essential reading for quality professionals who
want to stay ahead of the competition.
Circulation
With a readership of more than 34,000 each month,QualityWorld is posted directly to CQI’s members
as well as external subscribers.The breakdown of readership comprises 10,000 members of the CQI
and 1,000 individual subscribers both in the UK and globally.
Online
EachissueisavailabletomembersontheCQIwebsite,openingupcontenttoawiderdigitalaudience.
Companies can advertise their services, courses and events on the Knowledge Hub page of the CQI
website.The CQI also share content with their 6,505Twitter followers,ensuring ideas continue to grow
and evolve once published.
Monthly E-newsletter
Around 8,500 quality professionals worldwide currently receive The Knowledge, the monthly
e-newsletter from the CQI. Packed full of expert opinions on the quality industry’s hot topics, it
brings you the latest news on quality, courses, events and jobs directly to your inbox every month.
Advertising opportunities are available on both the website and on the monthly e-newsletter.
Recruitment Advertising
For more information and/or a Media Pack for Recruitment Advertising, please contact
Philip Owusu-darkwah, Sales Executive
philip.owusu-darkwah@redactive.co.uk
020 7880 6215
The CQI is the UK’s leading professional body
for the advancement of quality practices. It
offers members opportunities to network and
share ideas, with a central mission to promote
best practice through professional recognition,
qualifications, training, events and involvement in
policy issues.
ADVERTISING JUDE ROSSET 0207 880 6217 jude.rosset@redactive.co.uk
Circulation of 11,000 readers
each month, in the UK and globally

3. 1 2 3 4
QUALITY WORLD
READERS
ADVERTISING JUDE ROSSET 0207 880 6217 jude.rosset@redactive.co.uk
34,000
Readership of
30%of readers in a managerial
position or above
70%
of readers use
QW regularly
for professional
information
of readers see Quality
World as a valuable benefit
of their CQI membership
78%
of readers have worked
in the quality profession
for more than 10 years

4. 1 2 3 4
Creative solutions
Tip-ons, inserts, gatefold, branded polywrapping:
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THE RATES
& SIZES
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5. PUBLICATION
DATE
DISPLAY /
COURSES
BOOKING &
COPY DEADLINE
INSERTS
DELIVERY
DEADLINE
MAILING
DATE
FEBRUARY 16 8 January 15 January 28 January
MARCH 16 5 February 12 February 25 February
APRIL 16 4 March 11 March 24 March
MAY 16 7 April 14 April 28 April
JUNE 16 6 May 13 May 26 May
JULY 16 10 June 17 June 30 June
SEPTEMBER 16 5 August 12 August 25 August
OCTOBER 16 9 September 16 September 29 September
NOVEMBER 16 7 October 14 October 27 October
DECEMBER 16 4 November 11 November 24 November
JANUARY 17 2 December 9 Decemeber 21 December
ADVERTISERS SCHEDULE FOR
QUALITY WORLD 2016
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PRODUCTION DETAILS 2016
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THE
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brands, make sure you make the biggest possible impact to capture
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services
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