This presentation is an exploration of Joshua Cockey's brand.

1. PERSONAL BRAND EXPLORATION
Joshua Cockey
Project & Portfolio I: Week 1
November 26, 2022

2. I come from a background
fi
lled with curiosity and
learning endeavors primarily focused on
technology and innovation. Learning is necessary
for all aspects of life, and It’s not your success that
you learn from but from your failures. My vision is
to help and serve my community and people
worldwide by genuinely giving them value. This is
purposeful work because I hold caring, trust, and
respect as values. Principles that correlate to my
passions and goals include genuine compassion
and respect for others regardless of personality,
achievements, gender, ethnicity, social status,
social class, beliefs, values, and culture. Together, I
believe we can positively impact the world and
future generations.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Market Research Analysts and
Marketing Specialists
• Search Marketing Strategists
BRAND ARCHETYPE - I see endless
possibilities and experience the
excitement of navigating the journey
ahead. My work involves life-changing
innovation from that initial leap of faith
and out-of-comfort zone awareness.
[Marketing] for [Technology]

4. [Recruiting Managers]
TARGET AUDIENCE
Christina Cain
Outreach Plan:
• I will show the depth of my knowledge on my LinkedIn
and portfolio website, demonstrating my passion for
learning.
• I will use LinkedIn messaging to make my initial
contact with Christina.
• I will reach out to Christina after I have mid-level
marketing experience.
[Recruiting Manager] at
[Google]
Dan Ryan
Outreach Plan:
• I will show the depth of my knowledge on my LinkedIn
and portfolio website, demonstrating my passion for
learning.
• I will use LinkedIn messaging to make my initial
contact with Dan.
• I will reach out to Dan after I have mid-level
marketing experience.
[Recruiting Manager] at
[Apple]
Amy Arnold
Outreach Plan:
• I will show the depth of my knowledge on my LinkedIn
and portfolio website, demonstrating my passion for
learning.
• I will use LinkedIn messaging to make my initial
contact with Amy.
• I will reach out to Amy after I have mid-level
marketing experience.
[Senior Recruiter] at
[Microsoft]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Be hired by a technology company comparable to Google.
‣ Speci
fi
cally, I will increase my LinkedIn connections
to 500 by May 1, 2025
Mid Term: (2035)
• Be hired by Google for a Marketing Manager role.
‣ Increase mutual connections on LinkedIn with
Christina Cain to 100.
Long Term: (2045)
• Be promoted at Google to a Senior Marketing Manager
role.
‣ Increase mutual connections on LinkedIn with
Marvin Chow to 500.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Computer skills
SOFT
HARD
Novice / Adept / Expert
Analytical skills Novice / Adept / Expert
Communication skills Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Market research
SOFT
HARD
Novice / Adept / Expert
User experience design Novice / Adept / Expert
Leadership skills Novice / Adept / Expert
Communication skills Novice / Adept / Expert

7. I help technology companies do impactful
marketing by leading e
ffi
cient, innovative,
and experience-rich teams.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Content creator for Huggies® Healthcare™
• Podcast producer for AWHONN
Education:
• The Fundamentals of Digital Marketing,
Google Digital Garage
• Humble Inquiry: The Gentle Art of Asking
Instead of Telling, LinkedIn
• Humble Leadership: The Power of
Relationships, Openness, and Trust, LinkedIn
• Mistakes to Avoid When Resolving Con
fl
ict,
LinkedIn
• Digital Marketing, B.S., Full Sail University
(Exp. 2024)
Awards:
• National Society of Collegiate Scholars Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jasper Stenstrom
Industry Experience:
• On the social media team for his
fi
re
department.
Education:
• North Kitsap High School
• Associates of Arts and Sciences - AAS, Fire Science/FIre-
fi
ghting (Olympic College)
Leadership Experience:
• None.
Skills and Pro
fi
ciencies:
• No noted skills or endorsements.
Joshua Cockey
Overall Online Presence:
• Jasper has 34 LinkedIn connections, their banner image is not
customized, and they do not have a professional headshot.
Jasper’s pro
fi
le is somewhat detailed, with an overall of 60%
detailed. Jasper does have somewhat of a publishing of
articles. Jasper is active on Instagram under the handle
@
ff
stenstrom. Finally, Jasper’s LinkedIn URL is not
customized.
• Grade: Average 40 out of 100
Skills and Pro
fi
ciencies:
• No noted skills or endorsements.
Overall Online Presence:
• Joshua has 88 LinkedIn connections, their banner image is
customized, and they have a professional headshot. Joshua’s
pro
fi
le is somewhat detailed, with an overall of 85% detailed.
Joshua does have somewhat of a publishing of articles.
Joshua is not active on social media. Finally, Joshua’s LinkedIn
URL is customized.
• Grade: Average 50 out of 100
Industry Experience:
• Content creator for Huggies®
Healthcare™
• Podcast producer for AWHONN
Education:
• The Fundamentals of Digital Marketing, Google Digital
Garage
• Humble Inquiry: The Gentle Art of Asking Instead of Telling,
LinkedIn
• Humble Leadership: The Power of Relationships, Openness,
and Trust, LinkedIn
• Mistakes to Avoid When Resolving Con
fl
ict, LinkedIn
• Digital Marketing, B.S., Full Sail University (Exp. 2024)

10. COMPETITION
Chanelle Garcia
Noteworthy Experience:
• Volunteer at Make-A-Wish America
Industry Experience:
• Product Marketing
Manager, Google for
Creators (Google) (1 year,
9 months)
• Product Marketing
Manager, News (Google)
(3 years 1 month)
• Associate Product
Marketing Manager,
News (Google) (1 year 8
months)
• Associate Product
Marketing Manager,
YouTube Subscriptions
(YouTube) (1 year, 2
months)
• Mid Market Sales
Account Manager
(Google) (2 years, 10
months)
• HCM Applications
Account Manager
(Oracle) (4 months)
Education:
• Economics, B.S., University of California,
Los Angeles (2010-2014)
Skills and Pro
fi
ciencies:
• Sales- 36 endorsements
• Time Management - 31
endorsements
• Marketing - 27 endorsements
Overall Online Presence:
• Chanelle has 500+ LinkedIn
connections, their banner image is
customized, and they have a
professional headshot. Chanelle’s
pro
fi
le is detailed, with an overall
of 100% detailed. Chanelle does
have published articles. Chanelle
is active on social media. Finally,
Chanelles LinkedIn URL is
customized.
• Grade: Superior 100 out of 100
Joshua Cockey
Skills and Pro
fi
ciencies:
• No noted skills or endorsements.
Overall Online Presence:
• Joshua has 88 LinkedIn connections, their banner image is
customized, and they have a professional headshot. Joshua’s
pro
fi
le is somewhat detailed, with an overall of 85% detailed.
Joshua does have somewhat of a publishing of articles.
Joshua is not active on social media. Finally, Joshua’s LinkedIn
URL is customized.
• Grade: Average 50 out of 100
Industry Experience:
• Content creator for Huggies®
Healthcare™
• Podcast producer for AWHONN
Education:
• The Fundamentals of Digital Marketing, Google Digital
Garage
• Humble Inquiry: The Gentle Art of Asking Instead of Telling,
LinkedIn
• Humble Leadership: The Power of Relationships, Openness,
and Trust, LinkedIn
• Mistakes to Avoid When Resolving Con
fl
ict, LinkedIn
• Digital Marketing, B.S., Full Sail University (Exp. 2024)

11. BRAND POSITION
For [Hiring Recruiters] who [Need experienced
innovative marketing ], I provide [LIFE
CHANGING FULFILLING POSSIBITLIES] because
[I’M READY TO TAKE A LEAP OF FAITH, AND GO
OUTSIDE MY COMFORT ZONE TO NAVIGATE
YOUR MARKETING NEEDS.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ 130 East Randolph Street, 22nd Floor Chicago, IL 60601
• Social Media Strategies Virtual Conference
‣ February 21, 2023 - February 24, 2023
• 2023 AMA Summer Academic Conference
‣ August 4-6, 2023 | San Francisco, CA + Virtual
Accommodations
Digital Marketing
• Primary Content: I will create a blog on my website that talks
about the latest fads and trends in the marketing profession.
My content will have the voice and tone of the explorer
archetype.
• Primary Tools: I will use social networks to help promote my
content, including Twitter, Instagram, TikTok, and LinkedIn. I
will post once a week to each platform in infographic and
video format.
• Website: I will use my digital portfolio site to help build brand
awareness online by adding a blog to it.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has worked in a technology
organization in a senior marketing role by or on December 1,
2025.
Formal Education
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
• HubSpot SEO Certi
fi
cation Course (January 10, 2023)
• HubSpot Inbound Marketing Course (February 15, 2023)
• Google Analytics 4 (March 20, 2023)
• Google Digital Marketing & E-commerce Professional
Certi
fi
cate (September 23, 2023)
Technical Skills
• HubSpot SEO Certi
fi
cation Course (January 10, 2023)
• Google Analytics 4 (March 20, 2023)
• Google Digital Marketing & E-commerce Professional
Certi
fi
cate (September 23, 2023)
Soft Skills
• Leading People and Teams Specialization, University of
Michigan(February 21, 2024)
• Business English Communication Skills Specialization,
University of Washington(August 26, 2024)
• Organizational Leadership Specialization,
Northwestern(March 1, 2025)

14. Joshua Cockey
You know how many companies want actual
marketing results? Well, what I do is lead e
ffi
cient,
innovative, and experience-rich teams who can deliver proven results. In
fact, every aspect related to marketing is clearly described and
documented.
“

15. REFERENCES
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11-2021.00
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www.onetonline.org/link/summary/13-1161.00
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13-1161.01
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chanellegarcia
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