SEO is not only useful for being noticed by the general public; it is also useful for getting noticed by the media. As a matter of fact, it is becoming standard and commonplace. Here are some ways in which you can optimize your online profiles, blogs and websites to pick up valuable media exposure that can help your business.

1. Using SEO to Get Noticed by
the Media

2. SEO is not only useful for being noticed by the general
public; it is also useful for getting noticed by the media.
As a matter of fact, it is becoming standard and
commonplace. Here are some ways in which you can
optimize your online profiles, blogs and websites to
pick up valuable media exposure that can help your
business.

3. Be Seen as an Expert
Any website that you build should showcase you as an
expert in your chosen industry. The website itself
should be technically proficient; however, the
information must also be up-to-date and relevant. If
you want media attention, you need to stay ahead of
the information curve. Media loves people who are on
the cutting edge of their industry with an expert
opinion on what's happening next. This means
syndicated content is a no-no; if you need to hire a
content writer to spin your knowledge with the right
personality, then do so.

4. Copyscape every article that you write for your site so
that you can be sure that you are not mistakenly
copying any other content on your subject matter.
Spelling and grammatical errors also make a difference.
Believe it or not, search engines are actually bright
enough to spot these and punish the website for
creating less professional content.

5. Hang with the Big Dogs
Don't spend your time on the middle level of your
industry if you want to get noticed by the media.
Contribute to, associate and compete with the known
names in your industry. This is the only way that you
can truly make your opinion relevant to media. Don't
become embroiled in little social media arguments with
others of no consequence — it wastes your time. This is
time that could be spent creating a presence within the
upper echelon.

6. In terms of the search engines, the links that you have
on your website will definitely affect your search
ranking. Be sure that you only "date up" when it comes
to linking out from your website. Check the Google
PageRank of any site that you associate with, and only
link out to or solicit links from websites with a higher
ranking than yours.

7. Become Known Around Your Local Area
Your time is valuable, and yes, you are probably not
being paid what you are worth right now. However,
exposure is much more important than money when it
comes to getting noticed by media. Therefore, don't
litter your site with ads. Let the content stand on its
own so that it can be found easily and so that it looks
completely authentic.

8. In terms of using the search engines, localize your
content so that you rise to the top of the search rankings
for your immediate area. This gives the tastemakers
who may know you from local business associations
the chance to share your content, giving it more legs on
a national and international scale.

9. Be a Volunteer and a Mentor
Although it's great to think of volunteering and
mentoring young, up-and-coming students as good
karma, there is a much more practical purpose for
volunteerism as well. If you volunteer for educational
institutions or government entities, you have the
opportunity to negotiate a link from a .edu or a .gov
website. These links are much more important to a
search engine than a .com or a .net – anybody can get
links from those types of commercial websites.

10. Seek out these types of institutions that can use your
skill set and expertise for the benefit of others. Instead
of asking for money for your efforts, ask for a link to
your website from their website.

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