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March 2020
Our ambition
Create the
that will replace phone systems
The phone system for modern business -
The phone system for modern business -The phone system for modern business -
$36M ARR 87% gross retention
80% YoY growth 135% net retention
$80Bn TAM Blank space in SMBs
Legacy players Upsell opportunities
We sell
productivity
over talk time
Voice ecosystem
Phone frameworks
Outbound Channel Sales
Verizon WW expansion
The phone system for modern business -
withheld
withheld
The phone system for modern business -
Most business tools have been redefined…
Limited integrations & APIs
No/limited analytics
Not collaborative
Desktop-only
Good for one team only
Heavy to set-up
The phone system for modern business -
Good for one team only
Closed platform for customers
Rich integrations & APIs
Rich analytics
Collaboration
Desktop & Mobile
Good for all teams
Instant, selfservice set-up
Open platform for customers
The phone system for modern business -
Caller insights bringing context to
each call from other softwares
and data sources
The phone system for modern business -
The phone system for modern business -
The phone system for modern business -
The phone system for modern business -The phone system for modern business -
We’ve started to create the
Over 60 software integrations as of end of 2019, 50%
built by partners
The phone system for modern business -
withheld
@
Our model gets
The phone system for modern business -
withheld
withheld
withheld
...creating a
CRM/ HD integrations
New customer acquisition channels
Better adoption mechanisms
Defensible and attractive ecosystem
Increased stickiness
Retention and expansion through XP apps
More customers
Broader set of use cases and re-sellers
More experience apps
To fill these needs and use cases
AcquisitionRetention
The phone system for modern business -
Track record of
The phone system for modern business -
1.0 1.1 1.10.9Add. ARR/burn
We’ve built
● 3:1 LTV/CAC driven by solid
inbound demand
generation
● Average of x seats
● x-day sales cycle
#3 go-to-market engine
Proven and scalable growth
engine for $xK deals
#1 go-to-market engine
5:1 LTV/CAC, structured in 2019
#2 go-to-market engine
Focused on $xK+ deals
New ARR/Q (excl. minutes)
The phone system for modern business -
Our integration-first business model
generates
The phone system for modern business -
*Gross Retention computed between months 3-11 and then annualized
Resulting in
The phone system for modern business -
The phone system for modern business -The phone system for modern business -
We’re after a $80Bn Market opportunity
$70Bn
$10Bn
The phone system for modern business -
Note: market sizing estimated in 2022 based on 2018/2019 data sources
The phone system for modern business -The phone system for modern business -
withheld
Enhance Developer
experience for mass
ecosystem growth
Integrate apps that solve pain
points & boost stickiness
Connect vertical CRM/HD
solutions to drive demand
Areas of focus 2020/2022
Example: eCommerce client
The phone system for modern business -
Areas of focus 2020/2022
The phone system for modern business -
Total ARR
We’re engaging now our next growth phase
The phone system for modern business -
$ARRM
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Aircall Serie C - Investor Pitch Deck 2020

  • 2. Our ambition Create the that will replace phone systems The phone system for modern business -
  • 3. The phone system for modern business -The phone system for modern business - $36M ARR 87% gross retention 80% YoY growth 135% net retention $80Bn TAM Blank space in SMBs Legacy players Upsell opportunities We sell productivity over talk time Voice ecosystem Phone frameworks Outbound Channel Sales Verizon WW expansion The phone system for modern business - withheld withheld
  • 4. The phone system for modern business - Most business tools have been redefined…
  • 5. Limited integrations & APIs No/limited analytics Not collaborative Desktop-only Good for one team only Heavy to set-up The phone system for modern business - Good for one team only Closed platform for customers
  • 6. Rich integrations & APIs Rich analytics Collaboration Desktop & Mobile Good for all teams Instant, selfservice set-up Open platform for customers The phone system for modern business -
  • 7. Caller insights bringing context to each call from other softwares and data sources The phone system for modern business -
  • 8. The phone system for modern business -
  • 9. The phone system for modern business -
  • 10. The phone system for modern business -The phone system for modern business -
  • 11. We’ve started to create the Over 60 software integrations as of end of 2019, 50% built by partners The phone system for modern business - withheld
  • 12. @ Our model gets The phone system for modern business - withheld withheld withheld
  • 13. ...creating a CRM/ HD integrations New customer acquisition channels Better adoption mechanisms Defensible and attractive ecosystem Increased stickiness Retention and expansion through XP apps More customers Broader set of use cases and re-sellers More experience apps To fill these needs and use cases AcquisitionRetention The phone system for modern business -
  • 14. Track record of The phone system for modern business - 1.0 1.1 1.10.9Add. ARR/burn
  • 15. We’ve built ● 3:1 LTV/CAC driven by solid inbound demand generation ● Average of x seats ● x-day sales cycle #3 go-to-market engine Proven and scalable growth engine for $xK deals #1 go-to-market engine 5:1 LTV/CAC, structured in 2019 #2 go-to-market engine Focused on $xK+ deals New ARR/Q (excl. minutes) The phone system for modern business -
  • 16. Our integration-first business model generates The phone system for modern business - *Gross Retention computed between months 3-11 and then annualized
  • 17. Resulting in The phone system for modern business -
  • 18. The phone system for modern business -The phone system for modern business -
  • 19. We’re after a $80Bn Market opportunity $70Bn $10Bn The phone system for modern business - Note: market sizing estimated in 2022 based on 2018/2019 data sources
  • 20. The phone system for modern business -The phone system for modern business - withheld
  • 21. Enhance Developer experience for mass ecosystem growth Integrate apps that solve pain points & boost stickiness Connect vertical CRM/HD solutions to drive demand Areas of focus 2020/2022 Example: eCommerce client The phone system for modern business -
  • 22. Areas of focus 2020/2022 The phone system for modern business -
  • 23. Total ARR We’re engaging now our next growth phase The phone system for modern business - $ARRM