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Apprupt Overview

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Jon Mundy
Jon Mundy

A brief overview of Apprupt as of February 2011

BusinessTechnologieNews & Politik
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apprupt Premium Performance Mobile Advertising February 2011 Bekannt aus: 1 © 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com
Weletapps find theuser © 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 2
Planning Placement Measurement App Store Point-of-Interest User Apprupt Finance Games Sport News Lifestyle € appruptaggregates Apps iPhone Android iPad € 7 © 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com
Publishers recommendapps via iPad: RTL Now via iPhone: mobil.handelsblatt.com via Android: m.ftd.de via iPhone: n-tv App via iPhone: stern.de App © 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 4
Users discoverapps Click Tracking Install Tracking Publisher Site Off-Portal / Off-App © 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 5
...thatare relevant, interesting Contvertising Contextually targeted placements below editorial content apprupt creates additional inventory Appruptcomplements, ratherthancompeteswith, standarddisplayformats. More effectivemonetisationof mobile traffic © 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 6
... and targeted Relevanz Targeting Request P-O-I / thematischer Kontext des Umfeldes / Artikels Geo-Targeting Regionale Aussteuerung mobiler App Kampagnen Device Targeting Network Speed Frequency Capping OS-Targeting Uhrzeiten-Targeting Auslieferung der „passenden“ App 7 © 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com
Summary Performance Campaigns ,[object Object]
Transparent click / downloadreportingallowingfor optimal campaignanalysis.Premium Content ,[object Object]

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Apprupt Overview

  • 1. apprupt Premium Performance Mobile Advertising February 2011 Bekannt aus: 1 Š 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com
  • 2. Weletapps find theuser Š 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 2
  • 3. Planning Placement Measurement App Store Point-of-Interest User Apprupt Finance Games Sport News Lifestyle € appruptaggregates Apps iPhone Android iPad € 7 Š 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com
  • 4. Publishers recommendapps via iPad: RTL Now via iPhone: mobil.handelsblatt.com via Android: m.ftd.de via iPhone: n-tv App via iPhone: stern.de App Š 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 4
  • 5. Users discoverapps Click Tracking Install Tracking Publisher Site Off-Portal / Off-App Š 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 5
  • 6. ...thatare relevant, interesting Contvertising Contextually targeted placements below editorial content apprupt creates additional inventory Appruptcomplements, ratherthancompeteswith, standarddisplayformats. More effectivemonetisationof mobile traffic Š 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 6
  • 7. ... and targeted Relevanz Targeting Request P-O-I / thematischer Kontext des Umfeldes / Artikels Geo-Targeting Regionale Aussteuerung mobiler App Kampagnen Device Targeting Network Speed Frequency Capping OS-Targeting Uhrzeiten-Targeting Auslieferung der „passenden“ App 7 Š 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com
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  • 11. Innovative platformand ad formats.8 Š 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com
  • 12. Get in touch! A few of our media partners Sales & Key Account Management Tel +49 (0)40 3252787-0 appvertiser@apprupt.com apprupt GmbH Große Reichenstraße 27  20457 Hamburg Germany apprupt UK Axe & Bottle Court 70 Newcomen Street SE1 1YT London United Kingdom Recent advertisers Supported by
 9 Š 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com