2. THE PROBLEM WITH AIRLINES
Competition is
being reduced
Unacceptable flight
delays and cancellations
Outrageous fares for
last minute flyers
Overbooking for
revenue maximization
Long lines and
excessive waits
Overall lack of
customer service
Airlines try to be “all
things to all people”
3. OUR MISSION
Our mission is to develop a successful airline that people
love to fly with and where people want to work; to provide
our clients with safe, high value, environmentally neutral
air service; and to offer a consistent, reliable and uniquely
exceptional product at competitive fares appealing to both
business and affluent leisure travelers.
“
”
4. OUR VISION
Our vision is to lead the industry in offering old-fashioned,
superior, personalized customer service, so that we may
provide our clients with a pleasurable travel experience. It
will be known that we provide a high quality service for
our clients; at a profit if we can, at a loss if we must, but
we will always provide a high quality service.
“
”
5. OUR ADVANTAGE
90MINUTES SAVED PER FLIGHT
(ORIGIN AIRPORT ENTRANCE TO DESTINATION AIRPORT EXIT)
• Will operate under different set of regulations
• No security requirements (no pat downs)
• Fewer employees needed per aircraft
• Can utilize smaller airports/passenger facilities
• No delays due to excessive carryon items
• Zero chance for lost or destroyed baggage
8. DISTRIBUTION
SkyExpress Airways will utilize Navitaire’s New Skies Customer-Centric
Reservation and Distribution system. The New Skies system is an integrated
web-enabled reservation and inventory system suite that includes Internet, call
center, airport departure control functionality and more. Navitaire’s New Skies
solution is built expressly to satisfy the unique needs of airlines implementing
a low-cost business model.
The distribution solutions available through New Skies will provide us with the
flexibility to choose the distribution channels and the connection levels that
best suit our business strategy. This flexibility is vital to help us optimize our
distribution channel mix to help enhance revenue generation without incurring
additional cost and complexity.
9. ACQUISITION
Word of
Mouth
Direct Email
Search Engine
Optimization
Distribution
Partners
Public
Relations
Event
Sponsorships
TV
Advertising
Internet
Advertising
Print Ads
Billboards
Radio Ads
• Local, highly identifiable,
campaigns limited in scope
• Public Relations will be aggressively managed to establish the correct brand image with the objective that
SkyExpress Airways’ high quality service and door to door travel time reduction benefits are prominently
communicated
• Promotions at business conferences
and leisure travel events will be
used to drive awareness and sales
within our target markets
• Online marketing will be
used to cost effectively
drive traffic to SkyExpress
Airways’ website through
search engines, price
comparison websites and
affiliate networks
• Direct marketing programs through email will be
run to targeted databases of clients
10. REVENUE MODEL
• SkyExpress Airways only offer a full one-way fare for each route for clients
traveling alone.
• The full one-way fare is good any day of the week, any flight, at any time of
the day on that particular route.
• All seats on all flights at all times on a particular route will be at the same
reasonable price no matter the booking date and time.
• No complicated reservation calls searching for the “lowest fare” on a
particular route, not one minute will be spent on searching through
hundreds of websites to save a few dollars.
• Simplicity in fares will assist with revenue management and will benefit all
clients of SkyExpress Airways.
11. REVENUE MODEL
• Aside from the full one-way fare, SkyExpress Airways will offer two package
rates on all flights.
• Any group with two or more will be allowed to purchase one “at cost” ticket
for every full fare ticket purchased. No asterisks, blackout dates, and the
only special rule is that this package rate does not apply to routes that have
a full fare ticket price under our average seat cost. This “companion” ticket
can also be used if the client needs excess luggage space.
• The second rate is a “pre-pay” rate available in packages of 6, 10, and 14
one way tickets. The pre-pay tickets must be used within 12 calendar
months.
