American's Share of Time Spent Listening to Audio Sources. Reaching out to clients and customers.

1. Share of Ear:
Americans’ Share of Time Spent
Listening to Audio Sources
Q4 2015

2. About Edison
Edison Research conducts a quarterly
study to track consumer time spent of
audio sources. Each quarter, 2,000
respondents keep a 24-hour diary to
record audio usage.
“Share of Ear” is the authoritative and
definitive view of how Americans
consume audio content. Edison
reports share of audio time spent and
percentage of Americans who use
each content source.
Edison is a leading provider of radio
research, with more than 20 years
experience. They also conduct exit
polling for all national elections for
America’s television networks.

3. AM/FM radio is the centerpiece of audio
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
Share of audio time spent

4. AM/FM radio is centerpiece of audio
Share of audio time spent persons 18+
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.

5. AM/FM radio leads in daily time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
Average daily minutes listened among persons 18+

6. Background music at home: majority of streaming
listening occurs at home
Two-thirds of AM/FM listening is out of home,
where consumer purchases occur
Source: AM/FM location of listening: Nielsen RADAR 127, December 2015;
All Radio Stations’ Persons 12+, AQH M-SU 6AM-MID;
Streaming Location: Edison Research, “Share of Ear,” Q4 2015, 18+.

7. AM/FM radio reaches three-quarters of all
Americans daily
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.
% of persons 18+ who listen daily

8. % of persons 18+ who listen daily
AM/FM has mass reach;
advertising on AM/FM reaches most of
Pandora’s audience
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.

9. % of persons 18+ who listen daily
AM/FM has mass reach;
advertising on AM/FM reaches most of
Spotify’s audience
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.

10. % of persons 18+ who listen daily
AM/FM has mass reach;
advertising on AM/FM reaches most of
SiriusXM’s audience
Source: Edison Research, “Share of Ear,” Q4 2015. Persons 18+.

11. • AM/FM Radio is the “Centerpiece of Audio” with over
50% of time spent.
• AM/FM has a 8:1 time spent advantage over Pandora
• Majority of streaming listening occurs at home.
Two-thirds of AM/FM listening is out of home.
• AM/FM Radio has mass reach: three-quarters of
Americans reached daily.
• Of those that listen to Pandora, 73% also listen to
AM/FM, 60% of Spotify’s audience also listens to
AM/FM.
Summary: Edison ‘Share of Ear’ Findings
Source: Edison Research, “Share of Ear,” Q4 2015.

12. Thank You
For more: westwoodone.com/blog

13. Appendix

14. Source: Edison Research, “Share of Ear,” Q4 2015. Persons 25-54.
AM/FM radio is the centerpiece of audio
among persons 25-54
Share of audio time spent

15. Source: Edison Research, “Share of Ear,” Q4 2015, at home. Persons 25-54.
AM/FM radio is the centerpiece of
audio among persons 25-54 at home
Share of audio time spent at home

16. AM/FM radio is the king of all audio
among persons 25-54 in the car
Share of audio time spent in a car or truck
Source: Edison Research, “Share of Ear,” Q4 2015, in car. Persons 25-54.

17. According to Edison Research’s
“Share of Ear,” Americans spend twice
as much time with AM/FM radio
overnight than they do with SiriusXM
6AM-10AM.
Source: Edison Research, “Share of Ear,” Q4 2015.

18. During overnights, AM/FM remains the
king of the road
Share of audio time spent in-car total day versus 12AM-6AM
Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle.

19. During overnights, AM/FM is the king of
the road
Share of audio time spent in-car from 12AM-6AM
Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle, midnight-6AM.

20. Source: Edison Research, “Share of Ear,” Q4 2015. Share of all audio listening in vehicle, midnight-6AM.
During overnights, AM/FM is the king of
the road
Share of audio time spent in-car from 12AM-6AM

21. AM/FM radio is the centerpiece of
audio among women 18-34
Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-34.

22. AM/FM radio reaches three-quarters of
women 18-34 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-34.
% of women 18-34 who listen daily

23. AM/FM radio is the centerpiece of audio
among women 18-49
Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-49.

24. AM/FM radio reaches three-quarters of
women 18-49 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Women 18-49.
% of women 18-49 who listen daily

25. AM/FM radio is the
centerpiece of audio
among women 25-54
Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Women 25-54.

26. AM/FM radio reaches three-quarters of
women 25-54 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Women 25-54.
% of women 25-54 who listen daily

27. AM/FM radio is the centerpiece of
audio among men 18-34
Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-34.

28. AM/FM radio reaches nearly two-thirds of
men 18-34 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-34.
% of men 18-34 who listen daily

29. AM/FM radio is the centerpiece of audio
among men 18-49
Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-49.

30. AM/FM radio reaches nearly three-quarters
of men 18-49 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Men 18-49.
% of men 18-49 who listen daily

31. AM/FM radio is the centerpiece of
audio among men 25-54
Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Men 25-54.

32. AM/FM radio reaches three-quarters of
men 25-54 daily
Source: Edison Research, “Share of Ear,” Q4 2015. Men 25-54.
% of men 25-54 who listen daily

33. AM/FM radio is the centerpiece of audio
among women 50+
Share of audio time spent
Source: Edison Research, “Share of Ear,” Q4 2015. Women 50+.