Why video is essential in your marketing mix and how I go about doing it.

1. John Griffith
Videographer and Editor

2. So what’s your Video for?
• A company profile
• An interview with the MD
• A product demonstration
• A company event
• A Press Day
• A sales message
• A training exercise

3. Considerations
• Improved Search engine prominence
• Deeper, longer audience
engagement
• Better information transfer
• Better sales conversion rates
• A lasting, re-usable asset
• Social media spin-offs: sharing
The benefits you can expect

4. Draft Project Plan
• Briefing and Pre-production meeting. Run through brief and script,
complete test shots for lighting and other production parameters.
Gather all logos, images and copy for titles and credits.
• Shoot. Carry out shoot(s) as required reviewing content as we go
against plan.
• Footage review. All raw footage is loaded to the editor and assets
reviewed and noted for inclusion/exclusion.
• A first cut is then produced without transitions or grading and shared
for review and adjustments agreed.
• Second cut. All adjustment and inclusions/exclusions completed and
music, voice and/or sound tracks produced and added.
• Final cut and freeze. Once everyone is happy with the product we
make a final render and provide finished film on agreed medium.

5. Social Media Exploitation
Social Media likes video Properly meta-tagged and distributed your
video is a powerful social asset that will be widely viewed and shared
The main channels are free Youtube, Linkedin, Facebook & Twitter all
want video content
BT, Yell, Ebay and most retailers are moving towards video content to
sell products
Ubiquitous broadband and 4G mobile mean video and social are
converging on a handset near you
Niche communities: widen your exposure by uploading your video to
multiple single-sector communities

6. Project plan infographic

7. Equipment
• Camera: JVC GY-HM150E High Definition
Camcorder, class 10 memory cards for
MPEG and .MOV formats
• Lights: 2 x Lishuai LED508AS Bi-Colour LED
Light Panels
• Accessories: 5-in-1, multi-colour, 42-inch
Reflectors, Lapel mic, extension cables,
tripods, spare power
• Editing: Adobe Premier Pro CS5.5
• Transport: Toyota Rav 4.

9. Project types
• “Talking Head”
• Location
• Product Demo
• Live event
• Mini-documentary

10. Experience
Events : Watford 10k, Dance Day UK, Moor Park 10k, Adidas Thunder Run,
CRUNCH Summit, Vibram in-store Press day, Pistols at Dawn live at the
Water Rats
Interviews: Runner Dave Bedford, Olympic Gold medallist Mo Farah,
Explorer Sir Ranulph Fiennes, fencer Clare Bennett, Ironman Triathletes EK
Lidbury & Dion Harrison, Technology CEO Matt Ball, Author Mark
Hennessy
Product reviews: Ashmei clothing, Polaroid, Alter-G Running Machine,
CrossCore 180 Training system, Triggerpoint, Physicool
Mini-Documentaries: Various…
Charity Projects: Orangutan SOS, PimpMyCause, CRUNCH, Seeing is
Believing, SHP, Movember, FirstLight Trust
Voice-overs: Various…

11. Clients
• Henman Communications
• Freud Communications
• Landscape Communications
• FirstLight Trust
• CRUNCH
• Pistols At Dawn
• Ashmei Running apparel
• Brooks Running
• Julia Buckley Personal Training
• Optima Business Environments
• Orangutan SOS
• SHP (Homeless Charity)
• CrossTrain 180
• Pimp My Cause
• Balance Physio
• Triggerpoint Therapies
• Physicool
• Pulse Search & Selection
• David Charles Childrenswear
• Heropath
References on request…

12. Testimonials
“John created an excellent film for us which was a key tool in a campaign. He
was fantastic to work with - creative, responsive, patient, and ultimately
outstanding at creating engaging video content. He took on every aspect of the
project, including the soundtrack and voiceover, and we were absolutely
delighted with the result. I would absolutely recommend John if you are looking
for a video producer with a real grasp of social media. Orangutan SOS
John captured the essence of our event perfectly. As a result, his video has
become a really useful 'shop window' for us to showcase what it's all about.
He's knowledgeable about what's possible and great to work with. CRUNCH
We’re absolutely delighted with the video of the Moor Park 10k that John made.
It is delightful and really captures the flavour of the day. Lynda Jackson Macmillan Centre
John makes sure he fully understands the products he shoots so his work is a true
reflection of the product and brand. Easy to work with & a creative thinker.” Ashmei

14. John Griffith
thebriars@hotmail.com
07958 609915
@johngriffith
Kapowee
uk.linkedin.com/in/johngriffith/
thebriars.wordpress.com/
vimeo.com/channels/254686
youtube.com/leofwyne