11. Not Listening/Lacking Donor Focus
– Too much time focused on organization
– Thinking too much about “pitch”/solicitation
– Making assumptions
Mistake #3
11
13. Celebrate Small Victories
• It is Difficult!
• Reward Yourself
• The Toughest Part
of Fundraising?
Parting Shots
13
14. The Cutting Edge of Discovery Calls
Best Practices, Surveying the Field
14
15. John Greenhoe, MA, CFRE
John.greenhoe@wmich.edu
about.me/johngreenhoe
Twitter: @jjgcfre
Hinweis der Redaktion
Thank you for coming today
Love the fact that so many are ready to get out there and start new donor relationships!
Two years ago, I wrote what is believed to be the first ever book devoted to donor discovery calls
My point was that there were so many resources out there on the ask, but so many non profits were not ready to do so – they really didn’t know their prospects
In the course of reviewing respondent answers and comments, I found three general themes
1. Rigor
2. Gave up, didn’t try very hard
3. Had their own agenda, not really interested in what prospect has to say
Not everyone is going to be a valid prospect
This is the part of the job where you need to be psychologically strong
You need to project a strong and positive image
It’s not about YOU!
The pitch is way over rated. People are not ready for a pitch when they first meet you any way.
Assumptions – you try to predetermine where the donor’s interests are (impatience or ignorance)
Many people have a natural tendency to listen with the sole intention to listen for cues so that they can interject their perspective, and even take over the conversation
You want to share enough to elicit dialogue from the prospect – just make the discussion is about them…
It doesn’t happen overnight! Keep plugging along.
Remember if you can master the discovery call, you will often find the rest of the process falls into place. Many fundraisers say that the discovery call is tougher than the solicitation or ask
To wrap up, remember that while discovery calls do not conduct themselves, they can be very rewarding. I promise you that you will meet some amazing people, and given time some of those individuals will indeed make significant philanthropic investments in your organizations. Thank you.