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John Gadd
CEO, Hotcards
How to
Light Your Culture on Fire
Culture is not
Yoga classes.
Culture is not
Yoga classes.
Dogs in the office.
Culture is not
Yoga classes.
Dogs in the office.
On-site Massage Therapists.
Culture is not
Yoga classes.
Dogs in the office.
On-site Massage Therapists.
Dreams that only remain dreams.
Culture is not
Yoga classes.
Dogs in the office.
On-site Massage Therapists.
Dreams that only remain dreams.
EVERY company has a culture.
EVERY company has a culture.
SOME don’t even realize it.
EVERY company has a culture.
SOME don’t even realize it.
MOST don’t care.
EVERY company has a culture.
SOME don’t even realize it.
MOST don’t care.
FEW nurture it.
31%
ENGAGED
Employee Engagement
A Deloitte Study.
31% 51%
ENGAGED DISENGAGED
Employee Engagement
A Deloitte Study.
31% 51% 17.5%
ENGAGED DISENGAGED ACTIVELY
DISENGAGED
Employee Engagement
A Deloitte Study.
31% 51% 17.5%
ENGAGED DISENGAGED ACTIVELY
DISENGAGED
Employee Engagement
A Deloitte Study.
FIRST,
FIRST,
REALIZE
PEOPLE
HAVE
CHANGED
HOW
THEY
WORK.
Purpose > Paycheck
Purpose > Paycheck
Flexibility > Stability
Purpose > Paycheck
Flexibility > Stability
Passionate Colleagues > Good Bosses
Purpose > Paycheck
Flexibility > Stability
Passionate Colleagues > Good Bosses
Transparency > “It’s Not My Problem”
NEXT,
ADJUST
YOUR
SALES.
NEXT,
ADJUST
YOUR
SALES.
If you do not attract the talent,
then you won’t attract the revenue.
It always,
starts with the…
It always,
starts with the…
PEOPLE.
If you don’t have the right people on the bus, you will crash and die.
No matter how “cool” your culture.
Our Hiring Policy:
Our Hiring Policy:
We don’t care how “technically” able you are,
if you aren’t a culture fit, we pass.
You can’t turn a vulture into an eagle.
Everyone is
trying to find
themselves.
At Hotcards, we’ve defined ourselves.
Hotcards’
Special
Sauce…
18 Ingredients
Smiling is a rule.
Just do it.
Obsess over customers – every customer.
Create unforgettable experiences.
Simplicity is the ultimate sophistication.
Create without fear of failure.
Fanatically follow through and follow up.
Focus.
Done is better than perfect.
Do good when no one is looking.
Let your actions speak louder than your mouth.
Learn like a 4 year old.
The details don’t mean much… they mean everything.
Get comfortable living in the gray.
There’s always a better way – seek it.
It takes teamwork to make the dream work.
Communicate fiercely.
Challenges are disguised as opportunities to grow.
1.
If you want to workat Hotcards, you must CHOOSE to be happy. We don’t
complain. We don’t bad mouth. We don’t have“rough mornings.”
We realize that one bad apple can TRULY ruin thewhole bunch. Customers
and team members alike look to Hotcards for light in thedarkness.
2.
For most people, tomorrow is this
magical land where 99% of all
human productivity, achievement
and motivation is stored.
Those humans are not permitted to
work at Hotcards.
3.
It was Friday.
Customer needed
the cards by
Saturday.
UPS had already
come and gone.
We drove to 33
locations in 16 hours.
OBSESS OVER OUR CUSTOMERS...
AND THEY’LL OBSESS OVER US!
4.
We are neurotic about creating a unique, emotional, lasting
experience for all those who comein contact with Hotcards –
whether in person or digitally. The “experience” people have
when they “touch” Hotcards is our brand.
5.
Much of our customers’ love affair with Hotcards is built on the
principle of simplicity. We’re relentless about minimizing clicks,
creating intuitive workflows – and delivering simply fast service.
6.
This is how those ‘aha’moments are
created. We have no problemfalling down,
because we get right back up. Fall 7 times,
get up 8. No risk, no reward.
7.
When it comes to follow through and
follow up, rare moments of greatness
are no replacement for consistency.
That’s why we return every email and
every phonecall with lightening speed.
That’s why we say, “Got it!” when
someone sends us an email to confirm
receipt.
We. Always. Close. The. Loop.
8.
Time is our absolute most precious asset. How you spend it
makes all the difference in what you can accomplish in a day,
a week, or a lifetime. Choose your projects wisely. Choose
your hobbies wisely. Choose your commitments wisely.
9.
We’re operating in an insanely fast and
evolving digital world – our competition
isn’t waiting, why should we?!
10.
Ever go for the toilet paper roll just to find it empty? Thank
the person who sat there before you and didn’t understand
why it’s so important to do good even when no one is
looking.
11.
Talk is cheap because supply exceeds demand. Action is
what creates value, loyalty and trust. Thegreatest way to
build trust among customers both internally and externally
is through humble, dedicated, determined, action.
12.
The world is changing fast – and if you don’t stay on top of
your game, some one will make a good case why they
should have your job!
13.
At Hotcards, we realize thedifference between something
good and something great is attention to detail.
14.
The art of life is all
about living in the
gray. It’s rarely
black or white. It’s
an understanding
and acceptance
that life will not go
exactly as you
plan today.
15.
Hotcards won’t get better by chance. It will only get better by
change. We drive change like a rental car – hard and fast.
16.
It’s not your problem, it’s our problem
– it’s not your success, it’s our success.
When we talk about these things, we
say “we” and not “I”.
17.
Communicating fiercely doesn’t
mean you have to be aggressive
or antagonistic.
IT MEANS YOU NEED TO BE REAL.
Cut out the BS. Speakand listen
as if this is the last conversation
you’ll ever have with that person.
18.
Opposite to most of society, we LOVE
challenges. We look forward to them. This is
because we know each challenge is going
to make us stronger. Make us better
competitors. Make us better people.
How to (Literally) Light Your Culture on Fire

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How to (Literally) Light Your Culture on Fire

  • 1. John Gadd CEO, Hotcards How to Light Your Culture on Fire
  • 3. Culture is not Yoga classes. Dogs in the office.
  • 4. Culture is not Yoga classes. Dogs in the office. On-site Massage Therapists.
  • 5. Culture is not Yoga classes. Dogs in the office. On-site Massage Therapists. Dreams that only remain dreams.
  • 6. Culture is not Yoga classes. Dogs in the office. On-site Massage Therapists. Dreams that only remain dreams.
  • 7.
  • 8.
  • 9. EVERY company has a culture.
  • 10. EVERY company has a culture. SOME don’t even realize it.
  • 11. EVERY company has a culture. SOME don’t even realize it. MOST don’t care.
  • 12. EVERY company has a culture. SOME don’t even realize it. MOST don’t care. FEW nurture it.
  • 13.
  • 15. 31% 51% ENGAGED DISENGAGED Employee Engagement A Deloitte Study.
  • 16. 31% 51% 17.5% ENGAGED DISENGAGED ACTIVELY DISENGAGED Employee Engagement A Deloitte Study.
  • 17. 31% 51% 17.5% ENGAGED DISENGAGED ACTIVELY DISENGAGED Employee Engagement A Deloitte Study.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 28. Purpose > Paycheck Flexibility > Stability Passionate Colleagues > Good Bosses
  • 29. Purpose > Paycheck Flexibility > Stability Passionate Colleagues > Good Bosses Transparency > “It’s Not My Problem”
  • 31. NEXT, ADJUST YOUR SALES. If you do not attract the talent, then you won’t attract the revenue.
  • 32.
  • 34. It always, starts with the… PEOPLE.
  • 35. If you don’t have the right people on the bus, you will crash and die. No matter how “cool” your culture.
  • 37. Our Hiring Policy: We don’t care how “technically” able you are, if you aren’t a culture fit, we pass.
  • 38. You can’t turn a vulture into an eagle.
  • 39.
  • 40. Everyone is trying to find themselves. At Hotcards, we’ve defined ourselves.
  • 42.
  • 43.
  • 44.
  • 45. Smiling is a rule. Just do it. Obsess over customers – every customer. Create unforgettable experiences. Simplicity is the ultimate sophistication. Create without fear of failure. Fanatically follow through and follow up. Focus. Done is better than perfect. Do good when no one is looking. Let your actions speak louder than your mouth. Learn like a 4 year old. The details don’t mean much… they mean everything. Get comfortable living in the gray. There’s always a better way – seek it. It takes teamwork to make the dream work. Communicate fiercely. Challenges are disguised as opportunities to grow.
  • 46. 1. If you want to workat Hotcards, you must CHOOSE to be happy. We don’t complain. We don’t bad mouth. We don’t have“rough mornings.” We realize that one bad apple can TRULY ruin thewhole bunch. Customers and team members alike look to Hotcards for light in thedarkness.
  • 47. 2. For most people, tomorrow is this magical land where 99% of all human productivity, achievement and motivation is stored. Those humans are not permitted to work at Hotcards.
  • 48. 3. It was Friday. Customer needed the cards by Saturday. UPS had already come and gone. We drove to 33 locations in 16 hours. OBSESS OVER OUR CUSTOMERS... AND THEY’LL OBSESS OVER US!
  • 49. 4. We are neurotic about creating a unique, emotional, lasting experience for all those who comein contact with Hotcards – whether in person or digitally. The “experience” people have when they “touch” Hotcards is our brand.
  • 50. 5. Much of our customers’ love affair with Hotcards is built on the principle of simplicity. We’re relentless about minimizing clicks, creating intuitive workflows – and delivering simply fast service.
  • 51. 6. This is how those ‘aha’moments are created. We have no problemfalling down, because we get right back up. Fall 7 times, get up 8. No risk, no reward.
  • 52. 7. When it comes to follow through and follow up, rare moments of greatness are no replacement for consistency. That’s why we return every email and every phonecall with lightening speed. That’s why we say, “Got it!” when someone sends us an email to confirm receipt. We. Always. Close. The. Loop.
  • 53. 8. Time is our absolute most precious asset. How you spend it makes all the difference in what you can accomplish in a day, a week, or a lifetime. Choose your projects wisely. Choose your hobbies wisely. Choose your commitments wisely.
  • 54. 9. We’re operating in an insanely fast and evolving digital world – our competition isn’t waiting, why should we?!
  • 55. 10. Ever go for the toilet paper roll just to find it empty? Thank the person who sat there before you and didn’t understand why it’s so important to do good even when no one is looking.
  • 56. 11. Talk is cheap because supply exceeds demand. Action is what creates value, loyalty and trust. Thegreatest way to build trust among customers both internally and externally is through humble, dedicated, determined, action.
  • 57. 12. The world is changing fast – and if you don’t stay on top of your game, some one will make a good case why they should have your job!
  • 58. 13. At Hotcards, we realize thedifference between something good and something great is attention to detail.
  • 59. 14. The art of life is all about living in the gray. It’s rarely black or white. It’s an understanding and acceptance that life will not go exactly as you plan today.
  • 60. 15. Hotcards won’t get better by chance. It will only get better by change. We drive change like a rental car – hard and fast.
  • 61. 16. It’s not your problem, it’s our problem – it’s not your success, it’s our success. When we talk about these things, we say “we” and not “I”.
  • 62. 17. Communicating fiercely doesn’t mean you have to be aggressive or antagonistic. IT MEANS YOU NEED TO BE REAL. Cut out the BS. Speakand listen as if this is the last conversation you’ll ever have with that person.
  • 63. 18. Opposite to most of society, we LOVE challenges. We look forward to them. This is because we know each challenge is going to make us stronger. Make us better competitors. Make us better people.